“Lyon: the city that says “yes” - Aderly

“Lyon: the city that says “yes”
to foreign investors!”
2

ADERLY REPORT 2012
eDITORIAL
eDITORIAL
Jacques de Chilly
JACQUES DE CHILLY
Aderly Executive Director
Welcome!
Lyon: the city that says “yes” to foreign investors. Since 1974, Aderly has been
drawing on all the resources at its disposal to attract, establish and support new
businesses in the Lyon region. Those that help finance Aderly - in particular Lyon
Chamber of Commerce, Greater Lyon and the Rhône County Council - consider it
important for Lyon’s economy to attract these businesses, which are a source of
wealth, innovation and jobs.
This year, 71 new businesses decided to set up in the Lyon region - a record!
Behind each of these 71 projects are entrepreneurs who were attracted by Lyon
and the warm welcome it offered them. The “Lyon Welcome Attitude”, initiated
by Eurexpo, is the attitude of the city that is open to the world, with hunger for
new projects and initiatives; and has a talent for welcoming new businesses and
achieving great things with them.
In Lyon, businesses from countries such as the USA, Germany, Italy and China
find an unparalleled scientific and industrial environment in certain sectors,
a responsible, qualified workforce, accessible networks that can give rise to
fruitful partnerships and, once they have settled, an exceptional quality of life.
These businesses will create 1,800 direct jobs and probably more than 4,000
jobs altogether, including indirect positions. So yes: foreign businesses will
continue to receive a warm welcome in Lyon!
3

6
2012
RESULTS
RESULTS
BY BUSINESS SECTOR
CLEANTECHNOLOGIES
& INDUSTRY
LIFE SCIENCES
BUSINESS SERVICES
18 21
THE PROJECTS
AND TERRITORIES TEAM
A competitive advantage
for Aderly
10 15
A WORD FROM
OUR CHAIRMEN
8 22 23
LIST OF NEW
COMPANIES
16
New feature
WHERE ARE
THEY NOW
Portraits of 2 companies
and 2 testimonies

24
SEARCHING FOR GROWTH
IN THE FOUR CORNERS
OF THE GLOBLE
27 29
ADERLY
COMMUNICATIONS
34
World Trade
Center Lyon
38
GOVERNANCE AND
ORGANISATIONAL
STRUCTURE
26
LYON
ANTICIPATES
SUSTAINABLE
DEVELOPMENT
onlylyon 2012
STEPPING
UP THE PACE!
30 36
ADERLY, A CATALYST
FOR LYON’S COMPETITIVENESS
HEAD OF PUBLICATION: Jacques de CHILLY, Executive Director of Aderly.
EDITOR: Aurélie MAGNIN, Aderly Communications Project Manager.
DESIGN:
PHOTOGRAPHS: www.b-rob.com, Marion Parent, WTC Lyon, Erick Saillet, Naturine, Lybertec, Smad Fresenius, Tim Douet, Shutterstock
PRINTED BY: IDMM

new
businesses
In 2012, 71 companies chose Lyon and
were supported by Aderly when setting
up their operations there.
These new companies will create 1,859
jobs over the next three years.
More than 65% of the companies
supported are foreign-owned.
Many different sectors are represented, but the majority
of the companies (29) operate in cleantechnologies and
industry’s sector, which Aderly views as priorities, hence
devoting substantial resources to the sector. It should also
be noted that service-sector activities alone (corporate
services, banking/insurance and ICT) account for over 30 new
additions. Life sciences are also well-represented, with 11
new companies set up in 2012.
Other points to note: 7 new R&D centers have set up - a
similar number to the previous two years - which shows how
attractive the human and scientific expertise is in the Lyon
region. In terms of square metres of office space allocated,
the actual figure of 14,323 sq. m. is in excess of the 10,000 sq.
m. target set by the bodies that fund Aderly.
NEW COMPANIES
BY BUSINESS ACTIVITY
Banking/
Insurance
2
ICT
12
Business Services
31
6
Services
17
Life sciences
11
Cleantechnologies
& Industry
29
JOBS WITHIN 3 YEARS:
1,859
Cleantechnologies
& Industry
784
Life sciences
287
Business Services
788

ADERLY REPORT 2012
2012 RESULTS
TYPES OF
OPERATIONS ESTABLISHED
ORIGIN OF COMPANIES
BY GEOGRAPHY
Services
9
Commercial
activities
26
Decision-making
center
19
R&D center
7
Production
8
Logistics
2
Australia
2
France
26
Asia
4
China 3
Japan 1
Europe
30
11 Germany
4 Spain
6 Italy
1 Norway
1 Netherlands
2 United Kingdom
4 Switzerland
1 Tunisia
Americas
9
6 United States
3 Canada
ORIGIN OF PROJECTS
Advisors
16
IFA (French Agency
for International Investments)
6
Partners
13
ERAI (Entreprise
Rhône-Alpes International)
7
NUMBER OF NEW COMPANIES
PER YEAR AND NUMBER OF JOBS
CREATED AFTER 3 YEARS
997
53
1157
59
1606
69
650
56
1424
66
1345
60
1859
71
Prospection
42
2006 2007 2008 2009 2010 2011 2012
Number of new arrivals
Number of jobs in 3 years
2012 target: To fill 10,000 sq m of office space
ReSULTS :
14,323
sq m of office space filled
7

LIST OF COMPANIES
ESTABLISHED IN THE LYON REGION IN 2012
Company by business sector Activity Origin of capital Type of set-up
Jobs
within 3
years
CLEANTECHNOLOGIES AND INDUSTRY
BABCOCK AND WILCOX Services in the nuclear industry Canada Sales office 15
CERECO Environment: agri-food France Sales office 11
COMPAGNIE DES BOISSONS
Production of organic carbonated drinks France Decision-making center 6
BIOLOGIQUES
COURB Production of electric cars France Production facility 200
CRISOP Sale of live insects for organic pest control France Decision-making center 3
DUNKERMOTOREN
Industrial automation solutions for drive
Germany Sales office 9
systems
EDDYFI
Surface and tube inspection with Eddy’s current Canada Decision-making center 15
and probe technology
ELITHIS
Engineering low-energy construction (utility
France Sales office 16
engineering, design, architecture, etc.)
ENEL SI
Smart production, storage, energy saving and
Italy Sales office 25
mobility solutions
ET SOLAR Manufacturing of solar panels China Decision-making center 15
FABORY Bolts and screws USA Decision-making center 20
FARESIN INDUSTRIES Industry Italy Sales office 12
HAIER HOME SOLUTIONS
Solar water heaters, heat pumps, air
China R & D center 30
conditioning, etc.
LAKAL
Manufacturer of rolling shutters and garage Germany Decision-making center 40
doors
LECITRAILER FRANCE S.A Manufacture of trailers and semi-trailers Spain Decision-making center 70
M2AM Maintenance of gas analyses France Sales office 3
M2I-TECHNICS
Industry: Sale of technical equipment for the
France Sales office 3
armed forces and their operations
MAPEI Industry: Production of tile adhesives Italy Production facility 50
METEO CONTROL
Industry: Remote surveillance of photovoltaic Germany Sales office 8
power plants/software for measuring the
efficiency of PV panels
NODBOX Intelligent transport systems France R & D center 30
NTS - EVIATEK
Engineering in the aerospace, transport and
Canada Sales office 12
energy industries
POCO GRAPHITE
Production of materials handling modules and USA Production facility 12
GROUPE ENTEGRIS
purification systems
POLYNT SPA Production and marketing of chemical products Italy Decision-making center 10
POWER SOLUTIONS
Marketing of tubes and accessories for urban
Italy Branch office 9
heating
ROS CASARES
Production of tubes, pipes, hollow sections and Spain Production facility 15
the corresponding steel accessories
SOEX Waste Germany Logistics hub 5
SOLOREA
Solar energy - turnkey photovoltaic panel
Germany Decision-making center 50
installation for private citizens
VECTOR CUATRO
Complete life cycle of a project in 3 service
Spain Regional branch 10
lines: consultancy and structuring, management
and administration of engineering
WINDHAGER Paper and cardboard industry Germany Production facility 80
LIFE SCIENCES
ADVANCED PERFUSION
Medical system for sepsis prevention Switzerland R & D center 15
DIAGNOSTICS
AENOVA
Production of pills and capsules for the pharmaceutical
Germany Production facility 25
and health sector
ANASTOM-SURGICAL
Development of medical devices based on a
circular suture technology, unique and patented
France R & D center 14
8

ADERLY REPORT 2012 New arrivals in 2012
Company by business sector Activity Origin of capital Type of set-up
Jobs
within 3
years
LIFE SCIENCES
Ellex Ophthalmic equipment Australia Sales office 12
Ellex Distribution of medical equipment Australia Sales office 2
Health Prevent
Development of a medical system and R&D/
France R & D center 37
marketing of food supplements
LION LABORATOIRES SAS Distribution of breathalyser systems UK Sales office 10
SHINETSU SILICONES EUROPE B.V Silicone formulation Japan Center R & D 5
SINGULIER SANTE Functional foods USA Sales office 14
SMAD FRESENIUS Manufacture of dialysis machines Germany Production facility 150
STRATELYS Healthcare training and consultancy France Sales office 3
BUSINESS SERVICES
ABERCROMBIE Retail USA Other 45
AMERICA HOUSE Information, training and business center USA Other 1
AMS Home healthcare services France Sales office 10
BRITISH COUNCIL
International organisation for education and
UK Training center 15
cultural relations
COMPTOIR DE LA MODE Import/export of children’s clothing Tunisia Decision-making center 5
DOMPLUS Care services France Sales office 40
FAE GROUP Farming equipment Italy Logistics center 5
GLOBE EXPRESS SERVICES International logistics services USA Sales office 10
GROUPE MATIMMOB Event tourism France Other: Seminar and
20
conference center/hotel
and restaurant
HANDICALL Call center France Service 52
IZEO
Importation and distribution of low-current
France Sales office 12
security equipment
KARCHER Manufacturing cleaning equipment Germany Sales office 7
KEM ONE Development of integrated vinyl solutions Switzerland Decision-making center 100
LOUIS DREYFUS COMMODITIES Specialising in international educational and Switzerland Decision-making center 200
SERVICES SAS
cultural opportunities
METAIRIE SA Distribution of wine online Germany Service 18
VISBLU Communication Spain Sales office 8
VIZUACOM Specialist printing (security, evacuation plan) France Decision-making center 4
ADVANTAGE IT platform for financial products France Decision-making center 5
ADWAYS Interactive applications France R & D center 15
AFD TECHNOLOGIES Telecoms services France Service 40
APPSOLUTE Smartphone applications Norway Decision-making center 10
AZ NETWORK Integration of IT solutions France Decision-making center 15
C3RB INFORMATIQUE
Development of software packages for media France Sales office 15
libraries
EUDOWEB Development of CRM solutions France Sales office 10
INCONSO Development of logistics optimisation software Germany Decision-making center 20
LINAGORA LYON Developer of free software France Other 20
OnlySens
Advergames, serious games and augmented
France Decision-making center 5
reality
SIR FULL SERVICE Software development France Sales office 9
XLRENDER Render farms online Switzerland Sales office 30
BANK OF CHINA Banking China Regional branch 35
ING DIRECT café Online banking Netherlands Sales office 7
9

CLEANTECHNOLOGIES
AND INDUSTRY
29 new businesses
BABCOCK AND WILCOX l CERECO l COMPAGNIE DES BOISSONS BIOLOGIQUES l COURB l
CRISOP l DUNKERMOTOREN l EDDYFI l ELITHIS l ENEL SI l ET SOLAR l FABORY l
FARESIN INDUSTRIES l HAIER HOME SOLUTIONS l LAKAL l LECITRAILER FRANCE S.A l
M2AM l M2I-TECHNICS l MAPEI l METEO CONTROL l NODBOX l NTS - EVIATEK l
POCO GRAPHITE GROUPE ENTEGRIS l POLYNT SPA l POWER SOLUTIONS l ROS CASARES l
SOEX l SOLOREA l VECTOR CUATRO l WINDHAGER
TESTIMONIES
HAIER
The Chinese group Haier, the world’s leading brand of major appliances, has
set up in Caluire-et-Cuire in the north of Lyon. Haier has chosen the Lyon region
as the site for its second European R&D center, which will be dedicated to its
new Home Solutions division. The mission of the on-site teams is to develop a
comprehensive range of heating, cooling and domestic hot water systems for
the residential and commercial markets in Europe. The group has selected
Lyon because of the unique thermal engineering expertise and high quality,
suitably skilled workforce available in the area.
With an investment of €1 million over two years, the goal is to create a total of
12 jobs here by the end of 2013.
“Our new Home Solutions division is a
strategic move for the Haier Group. By
setting up an R&D center in France, we
will be in a position to develop products
adapted to the demands and expectations
of the European market”,
said Frédéric AGAR,
Operations Director - Haier Europe Home Solutions.
Frédéric AGAR
Operations Director - Haier
Europe Home Solutions
The group employs 80,000 people worldwide and achieved consolidated sales
of €23.3 billion in 2011. In Europe, the “Home Solutions” division, aimed at the
professional installers’, which represents €150 million of the sales.
10

ADERLY REPORT 2012
CLEANTECHNOLOGIES AND INDUSTRY
Lyon,A CLEANTECH
hub IN EUROPE
A network of clusters and
world leaders in all fields
of eco-business
MAPEI
In 2012, Mapei, the world’s leading manufacturer of adhesives and chemical
products for construction, opened a new manufacturing plant in the Plaine de
l’Ain industrial park in Saint-Vulbas, which is the third in France. The group’s
desire to expand was largely due to the saturation of its existing site in Haute-
Garonne County. The new-generation factory with a floor space of 12,000
square meters is equipped with a highly innovative powder manufacturing
machinery, capable of producing 45 tons of products per hour. Together
with the warehouse and manufacturing services, quality control, logistics
and maintenance, this is one of the most modern plants of the group. Mapei
needed Aderly to help the company in its search for potential sites. The
agency also contributed to staff recruitment. The project is expected to create
some 50 jobs. And, lastly, Aderly took charge of communications as regards the
establishment of the company.
Mapei’s goal is to get closer to its customers, but also to the suppliers of raw
materials. This is why the company wanted to establish itself in the Lyon area
so that it could cover better the western part of France. This strategic location
means that transport and delivery times for the raw materials needed by
Mapei to manufacture its products can be minimized. Indeed, the Lyon region
offers many benefits in this respect, allowing the company to position its plant
in the immediate vicinity of the north-south highways and to take advantage of
quality infrastructure and road networks.
Mario PALLME
Executive director
for France
As Mario Pallme, executive director for France,
emphasizes,
“For the sake of proximity, we are already
operating in Midi-Pyrénées and in the
northeast. We have to cover French territory
from a logistic’s point of view because
transport accounts for a significant part of
our costs.”
The Mapei Group has 7,500 employees, 68 branches,
58 factories in 27 different countries across the five
continents and reported sales of €1.9 billion. With three production plants
and a research center, the French branch, Mapei France SA, comprises 280
members of staff and €93 million of sales.
13 11

LIFE
SCIENCES
11 new businesses
Advanced Perfusion Diagnostics l AENOVA l ANASTOM-SURGICAL l
Ellex (FORMATION) l Ellex (OPHTALMOLOGy) l Health Prevent l
LION LABORATOIRES SAS l SHINETSU SILICONES EUROPE B.V l
SINGULIER SANTE l SMAD FRESENIUS l STRATELYS
12

ADERLY REPORT 2012
LIFE SCIENCES
€1Billion
invested by Greater Lyon in
vaccines and diagnostic
between 2004 and 2010
TESTIMONIES
KEY FIGUREs
300 clinical trials
1,500 studies
1,700 publications by Lyon hospitals
World No. 1
Human vaccine (Sanofi Pasteur)
Veterinary products (Merial)
Bacteriological diagnostics (bioMérieux)
Rhône-Alpes :
40 hOSpitaLS
and almost
32,000 BEDS
A high research potential
20,000 STUDENTS and
6,500 researchers
in Life Sciences in Rhône-Alpes HealthCare
Lyon, 8 th
most innovative city
in the world
FRESENIUS MEDICAL CARE SMAD
Thierry EYRARD
President
What is the nature
of your investment
in Lyon
Fresenius Medical
Care SMAD, which
is an industrial
subsidiary of the
German group
Fresenius Medical
Care based in
L’Arbresle, northwest
of Lyon, with 400 staff, recently
benefited from two major investments
of over 20 million euros, allowing it to
double its production capacity, which now
stands at 14 million units a year. Two
new automated production lines are to
be created: one for Bibags (dry dialysis
concentrates) and the other one for
haemodialysis machines for the treatment
of kidney diseases. To accommodate
this new production line, one of the main
buildings has been extended and a new
building, on which construction began in
early 2012, is currently being completed
and is due to be operational in March 2013.
The new production line will occupy 1,000
sq m and SMAD plans to hire between
80 and 100 staff in 2013 (and a total of
150 in the next three years), including
engineers, technicians and production
operatives. SMAD, which exports 96%
of its output, thus plans to continue its
development, focusing particularly on
the European, South American and North
African markets. These lines will be the
most technologically advanced in the field
of medical equipment production for the
treatment of kidney failure.
Why did you choose to expand your
activities in the Lyon region
SMAD opened its L’Arbresle site in 1977
and became part of the Fresenius Medical
Care group in 1987. The location was thus
chosen a long time ago. Since then, the
group has developed its operations on the
site and in addition, these investments are a
sign of good performance by the Fresenius
Medical Care SMAD group, in terms of
quality and continuous improvement, aided
by a location with excellent transport links
and strong support from local politicians
and authorities. The L’Arbresle site, which
was competing with a site in Germany and
another in China, asked Aderly for help
in implementing its proposed extension
project in the Rhône County Council.
ELLEX
After setting up a sales office for distributing medical equipment
in Villeurbanne in May 2012, Ellex, a subsidiary of an Australian
group, which specialises in the development, manufacturing and
marketing of ophthalmic products designed to prevent blindness
(laser and ultrasound products), decided to set up a training center
and a technical center at Rilleux-la-Pape.
Philippe MAURY
General Manager of
Ellex France
«This is the right time to step up our sales,
expand our staff and promote our brand
in Europe, for greater growth throughout
the region», explains Philippe Maury,
General Manager of Ellex France. Ellex
was supported by Aderly in its search for
premises and recruitment of staff. With
12 jobs expected to be created over the
next three years, this new site will allow
the company to strengthen its presence
in France, which, with more than 5,600
ophthalmologists, is one of the biggest ophthalmology centers in
the world.
ADVANCED PERFUSION
DIAGNOSTICS
Incubated at the École Polytechnique Fédérale de
Lausanne, Switzerland, this project is based on an
innovative medical system which allows very early
diagnosis of sepsis in patients in intensive care.
This patented non-invasive system is based on
measurement of the blood pressure in the intestine,
a drop in which can create a risk of septic shock.
Fernand BADANO
General Manager
Sepsis is the primary cause of death in intensive
care, particularly when treated too late, until now,
there was no system on the market that enabled
diagnosis in such way.
Lyon was in competition with sites in Switzerland and Germany to
become the home of a new, innovative company, Advanced Perfusion
Diagnostics, which was born from this project. Aderly was able to
demonstrate the benefits of the Lyon region in terms of the advancements
in medical technology and its potential market. Advanced Perfusion
Diagnostics thus set up a base in Lyon’s 8 th arrondissement. Aderly
supported the company’s creation with the legal formalities, the
search for premises, the recruitment of staff and networking
with industrial and academic partners in the Lyon region.
13

BUSINESS
SERVICES
31 new businesses
ABERCROMBIE l ADVANTAGE l ADWAYS l AFD TECHNOLOGIES l AMERICA HOUSE l AMS l APPSOLUTE l
AZ NETWORK l BANK OF CHINA l BRITISH COUNCIL l C3RB INFORMATIQUE l COMPTOIR DE LA MODE l DOMPLUS l
EUDOWEB l FAE GROUP l GLOBE EXPRESS SERVICES l GROUPE MATIMMOB l HANDICALL l INCONSO l ING DIRECT café l
IZEO l KARCHER l KEM ONE l LINAGORA LYON l LOUIS DREYFUS COMMODITIES SERVICES SAS l METAIRIE SA l
OnlySens l SIR FULL SERVICE l VISBLU l VIZUACOM l XLRENDER
14

ADERLY REPORT 2012
BUSINESS SERVICES
TESTIMONIES
BANK OF CHINA
Jia Ma, Deputy Director of the Bank of
China, symbolically receives the company
registration certificate from Philippe
Grillot, President of the Lyon Chamber of
Commerce, during Aderly’s Lively Show
KEY FIGUREs
2 nd biggest concentration of
service-sector companies
in France (after Paris)
5.2
million sq m
of office space in Lyon
845
million euros a year
invested in business real estate,
on average
Innovative, ambitious projects such
as Lyon-Part Dieu and the Lyon-Confluence
A strategic location
for management functions
In December 2012, Bank of China, the oldest and the most international Chinese
bank, opened a branch in Lyon at 1 rue de la République, ideally located between the
Opera and the City Hall. It is the world’s eighth-biggest bank in terms of stock market
capitalisation and second biggest lender in China.
As France’s second most important economic region after Paris, Lyon seemed
an obvious choice for the bank. This decision was further supported by the strong
history of political, economic and cultural relations between China and France, Lyon’s
international profile, highly-developed banking sector, and the recent establishment of
the Chinese Consulate in the Part-Dieu district.
Bank of China has benefited from Aderly’s assistance in finding the ideal location
and recruiting staff for its Lyon branch. Bank of China has strategically positioned
itself as a major multinational banking group that has an integrated and diversified
global commercial platform, focusing on the core business of commercial banking.
It provides a comprehensive range of financial services to customers across China,
as well as in Hong Kong, Macao and 30 foreign countries. Bank of China owns 11,058
establishments worldwide, including 10,075 in China.
LOUIS DREYFUS COMMODITIES
Louis Dreyfus Commodities, an international group specialising in global trading of
raw materials, with 38,000 employees spanning over 90 countries, set up a new office
in Lyon in 2012. The Louis Dreyfus Commodities management team was assisted by
Aderly and its expertise in setting up a decision making center in the Rhône-Alpes
region.
Jean-Marc Foucher
CEO Europe and Black Sea
For Jean-Marc Foucher,
CEO, Europe and Black Sea:
«Lyon is a major international city with
excellent infrastructures, making it the perfect
platform where to develop our activities.
Moreover, the universities and schools in
the city provide us with very well-trained
employees».
The agency helped the group reach its decision, move over some of its employees
from other sites, and search for jobs for their partners. Louis Dreyfus Commodities
currently occupies office premises in the Cité Internationale. Its activities there should
grow rapidly, and its workforce is expected to comprise nearly 100 people by the end
of 2013.
13 15

Where are they
now
MIYOSHI
Miyoshi Europe recently moved its European production
site from Limonest to the Lyon-Saint Priest. A leading
player in the processing of specific raw materials for the
cosmetics industry, this subsidiary of the Japanese group
Miyoshi Kasei established a base in the Lyon region with
Aderly’s help in 2003.
Nine years later, Miyoshi Europe employs
30 people, and at the end of 2012 it
moved to a new site with nearly 3,000
sq m of workshops and warehouses and
800 sq m of offices and laboratories,
built to measure at the heart of Lyon-
Saint Priest.
This project is the tangible result of the growth of the
company and its commitment to being an innovative
and responsible organisation, beneffitting the cosmetics
industry. In 2009, the production and distribution sites
were joined by a research and development center, the
main aim of which is to create new, innovative technologies
capable of meeting the needs of a changing market. With
its competitive real estate costs and its world-renowned
research in skin modelling and chemistry, the Lyon area
has been chosen by several companies like Miyoshi Europe
(BASF, Gattefossé, etc.), turning it into a European cluster
for processing raw materials.
16

ADERLY REPORT 2012
Where are they now
Because it is important that businesses that set up in Lyon stay there, Aderly follows
up to check that the companies it has supported in previous years remain in good
health. While some of these businesses do not manage to maintain their presence in
the Lyon region, others have been able to seize the opportunities offered to them to
develop in the area.
Here are some examples.
SMA FRANCE
Since its creation in 2007, SMA France, a French
subsidiary of SMA Solar Technology AG, the world’s
biggest manufacturer of solar inverters with over
5,500 employees worldwide, has grown rapidly,
seeing its workforce expand from 4 to 60 by 2011.
Based in Saint-Priest, near Lyon, SMA France has
swiftly established itself as the leading player on
the French photovoltaic inverter market, with a
dominant market share. SMA France currently
has three decentralised technical support sites, in
Toulouse, Aix-en-Provence and Lyon. This network
will be reinforced in 2013 by the opening of a new
office in Troyes.
The company has now become a key
player in renewable energy in the
Rhône-Alpes region and throughout
France.
They are making an active contribution to
the development of solar energy through its
involvement in professional organisations, in
which it holds key positions. SMA France chairs
the photovoltaic inverters division of the GIMELEC
consortium of electrical equipment manufacturers
and is also involved in the ENERPLAN union for
solar energy professionals as an administrator.
In the face of the significant slowdown in the
French market since 2011, SMA France has seen
a slowdown in its sales. However, the French
subsidiary, which remains an important pillar of
the group’s international development, has just
been given commercial responsibility for Frenchspeaking
Africa. In addition, SMA France remains
convinced that there are still good prospects for
photovoltaic energy in France.
Furthermore, the group continues to make
considerable investments in research and
development and is banking on technological
innovation to tailor its solutions to future energy
supply needs.
Pierre Genin,
Chairman of SMA France,
being presented with
the award for «best
French headquarters of a
foreign-owned company»
at Aderly’s 2008 new
business awards.
17

The Projects
and Territories team:
a competitive advantage for Aderly
Promoting the region’s offer in
all its diversity
Aderly has taken into consideration the plannings of the towns
and the country-side and as a result, in 2012 further strengthened
its action in support of peri-urban areas, in response to requests
from the Rhône County Council. Aderly has got involved with the
local organisations in order to aid them to achieve the previously
set development initiatives.
Aderly’s operations also include the outlying areas of the Rhône
County Council: the Agglomeration Community of Portes de l’Isère
(CAPI) and the Plaine de l’Ain. Its commitment is to engage in
promotional and economic development activities in these areas
and to seek out companies that may wish to set up there. The
agency also provides expertise to these areas, offering regular
support in the determination of their development strategies, and
playing an advisory role on the development of real estate projects.
Finally, Aderly contributes to the development of the metropolitan
hub, which includes the historic territories (CAPI and Plaine de
l’Ain), in addition to Vienne and Saint-Etienne. The agency also
contributes to the national reflections of the CNER (the national
federation of economic development agencies) and its strategic
vision of the role of economic development agencies in France.
18

ADERLY REPORT 2012
The Projects and Territories team
Detecting possible projects
through monitoring AND
follow-up on key
international players
The Rhône County Council, which works closing with
Aderly, has asked the agency to carry out regular
follow-up with the large companies established in
the county’s peri-urban areas in order to help to
anticipate situations such as rapid growth or crisis
that may arise during their development.
Aderly has therefore implemented resources to
monitor the large international groups in the region
to make sure that they are supported during good
and bad times. Companies with more than 30 on-site
employees, funded by foreign capital and based in
peri-urban areas, receive regular support by Aderly
whenever it is needed.
Results: 10 possible projects detected in 2012 and
2 new businesses set up in peri-urban areas
Economic monitoring also remains a powerful tool
for detecting projects. As well as adding value to the
teams’ prospecting activities, this active monitoring
unearthed 6 projects and gave rise to 3 new
investments in the region in 2012.
A range of services
for businesses setting up in the region
As in 2011, Aderly’s service offer
has allowed inward investment
managers to devote more time to
unearthing large-scale projects,
with projects that generate fewer
jobs supported by a separate
team. Some twenty companies
have benefited from the Welcome
and Booster packages, which
provide assistance tailored to their
particular investment project.
An example of a company
that has benefited from the
Welcome offer: EDDYFI
Founded in Quebec (Canada) in
2009, Eddyfi is one of the most
recently created companies in the
field of equipment producing nondestructive
testing (NDT). Aderly
assisted Eddyfi Europe in finding
premises for its French subsidiary
in the Plaine de l’Ain industrial
park and ERAI (Entreprise Rhône-
Alpes International). The company
benefited from their tailored
support and follow-up during the
process of searching for premises
and creating the subsidiary, helping
to make the project a success.
Eddyfi has the expertise,
engineering capabilities and
manufacturing versatility necessary
to supply secure and fullyintegrated
customised inspection
solutions that make their customers
more efficient and more profitable.
The experts of Eddyfi are currently
developing the most powerful and
reliable test instruments, scanners,
probes and data acquisition and
analysis software around. 50%
of its revenues are generated in
Europe, hence the creation of Eddyfi
Europe in France in September
2012 was in order to provide an
optimal response to the needs of
the European market.
Touting for
business
at the simI
Lybertec, an eco-designed park with a highly innovative environmental approach
Aderly shared a stand with Greater Lyon at the SIMI
business real estate fair last December. This annual
trade show attracts nearly 22,000 professionals
each year, as well as 400 exhibitors representing the
entire real-estate market and all related real-estate
and business services.
It gave Aderly an opportunity to promote the region’s
service-sector, as well as its peri-urban areas:
strategically different sites given the given between
the city and the countryside. For example, Lybertec
is a 175-hectare business park for industrial and
service activities located 45km north of Lyon. It is a
home to several companies that are highly innovative
and open to exports. At SIMI, the Projects and
Territories team had personal meetings with around
fifteen companies, as well as promoting Aderly’s
support services in general. The show also provided
an opportunity to promote the region’s Beaujolais
wine, which was the theme of the reception drinks to
which investors were invited.
19

Support for businesses:
unique services opening the door
to a special city and region
Aderly’s services go further,
such as adapting to the needs of
each project as expressed by the
company concerned. The agency
has project managers dedicated to
supporting companies with mobility
and human resources issues.
AREVA: looking back
at the mobility team’s trip to Paris
As the result of the Fukishima disaster, Areva wanted to achieve a better balance in the
division of technical expertise between its head office and the rest of its network and
thus implemented a plan to transfer more than 300 staff to the Lyon site over the next
3 years. At the forum held by the company for its teams in the Paris area 12-13 April,
Aderly’s mobility team met the employees who may be transferred at a stand, dedicated
to promoting the qualities of the Lyon region, offering them individual discussions and
advice.
20
KEY FIGURES
ON MOBILITy
50
Accommodation
solutions
9 Impatriation
5 International
schools placements
Business
8 meetings/events
20 Other advice
22 Companies assisted
KEM ONE:
3 key figures
15 employees supported
15 accommodation solutions
1 schooling solution
LOUIS DREYFUS COMMODITIES:
key dates and figureS
January 2012: file drafted by Aderly and the mobility team
March and April: 2 «taster» trips organised (30 people)
April to end 2012: employees welcomed
Key figures:
• 27 employees located • 7 accommodation solutions
• 6 impatriations
• 2 schooling solutions
• 1 other type of advice given

ADERLY REPORT 2012
Support for businesses:
Key figures
HUMAN RESOURCES
115
staff recruited
by our 71 new companies
of posts created as «executive» posts,
51% as against 30% in 2011
70%
of recruitments are within development
functions and commercial/
administrative support functions
+39%
increase in enquiries compared to
2011, with a significant increase in
the number of requests for advice
(statistical studies, labour law, etc.)
36%
of all requests
concern the service sector
75%
of cases come
from abroad
300
replies to enquiries
made by 120 different companies
Customised services such as the “job-dating” offering young
telecoms graduates from higher education institutions
in the south-west area to meet with AFD Technologies,
or the recruitment of 14 disabled workers to support
Handicall, using the simulation-based recruitment method
(professional role play scenarios).
FOCUS
International
schools in Lyon
As an economic player in the region, Aderly wishes to be involved in
the major discussions which shape the city of tomorrow, including
the sensitive issues such as international schools. Providing
international education is a real asset which adds to the appeal
of the Lyon region. At times, when competition between countries
and cities to attract investors and set up long-term businesses is
tougher than ever, providing a complete package for expatriate
children is a proposition which sets us apart.
The majority of employees transferred by international companies,
are young parents who consider schooling to be the key issue when
agreeing to live abroad. For several years now, Aderly has aimed to
increase the attractiveness of Lyon’s educational system by getting
involved with the diverse public and private institutions, publishing
a guide (downloadable from the documents heading at www.
investinlyon.com) listing the institutions, from nursery to high school,
which offer international education and actively participating in the
survey currently being led by Greater Lyon. Last summer, Lyon Urban
Community ordered a full analysis of the schooling system (number
of institutions, pupils, languages taught, education practiced, etc.)
which also enabled a list to be compiled to answer questions asked
by businesses, international institutions (Consulates, foreign ICC, etc.)
and expatriates. The survey will finally place Lyon among its French
and European competitors. The objective: to define major trends to
develop even higher quality international education, and to put Lyon
among the top 10 European cities.
KEY FIGURES
Aderly’s human resources
activities are co-funded by
the European Social Fund for
2011 and 2012
6,000 pupils 3 nurseries
6 primary schools 6 secondary schools and 4 high schools
9 languages taught: English,German, Italian, Spanish,
Japanese,Polish, Chinese, Portuguese and Arabic
lower fees that other European cities
21

A WORD FROM OUR CHAIRMEN
INTERNATIONAL DEVELOPMENT:
A PRIORITY FOR THE CHAMBER
OF COMMERCE AND INDUSTRY
OF LYON (CCI)
Philippe Grillot
PHILIPPE GRILLOT, PRESIDENT OF THE CCI OF LYON, HAS MADE INTERNATIONAL DEVELOPMENT
ONE OF THE PRIORITIES DURING HIS TERM AS A PRESIDENT. HE EXPLAINS WHY.
Philipe Grillot, why have you made international
development a priority for your term in office
For two main reasons: the first is, of course, the absolute
necessity of continuing to support SMEs in our area with
their international development. This means convincing
those that have not yet done so - and do not the means -
to take the plunge, furthermore supporting those that have
already had some experience of exports in implementing a
real international strategy.
The second is to continue to boost the attractiveness
and international profile of our city, and to continue to
attract businesses, students and researchers, artists and
investors.
What resources does the CCI have at its disposal to
promote the internationalisation of the region
Firstly, of course, there are resources of the international
division of the CCI of Lyon, which support and advise local
businesses on a daily basis. Then, there is the work done by
Aderly, which attracts over 60 foreign companies to Lyon
each year, and the World Trade Center Lyon.
But there is also all the energy we put into making sure
that the tools that the CCI manages or in which it is a
stakeholder, strengthen their international dimension;
Lyon-Saint Exupéry airport, which is to strengthen its
international links following the excellent early results
of the route to Dubai; EM Lyon, which continues to rank
in the top 10 European business schools; Eurexpo, which
continues to grow and to organise international events
which help boost Lyon’s appeal; not to mention CPE Lyon,
a wonderful engineering school, and the world’s biggest
fabric museum, which is owned by the Lyon CCI.
Attracting businesses also means anchoring them in
the region and keeping them loyal. You have launched
an initiative to promote the recovery of struggling
businesses...
With all the partners involved, chiefly the Lyon commercial
court, but also accountants, auditors, solicitors, lawyers and
representatives of the Rhône Chamber of Skilled Trades,
we have established the REPI system. REPI, which stands
for «Relais, Ecoute, Prévention, Information» («linking,
listening, preventing and informing»), is the name of an
office at the CCI of Lyon where business owners can, long
before they get into difficulty, come and speak to attentive
and listeners who know their field. This is crucial as, to
remain attractive, Lyon must also be able to keep hold of
the businesses that contribute to its economic dynamism.
22

ADERLY REPORT 2012
A WORD FROM OUR CHAIRMEN
Michel Mercier and Gérard Collomb
A EUROPEAN METROPOLIs
IS BORN
Aderly’s co-chairmen Michel Mercier and Gérard
Collomb announced that the “European Metropolis”
which is to be created as part of the upcoming
decentralisation law is most definitely good news
for Aderly.
Greater Lyon, by 2014, will be taken over the
powers of the County Council in its area, making
it the “European Metropolis of Interest”. Earlyyears
child services, transport, and other local
public services previously managed at County
level will now be administered by the Greater
Lyon Urban Community. 2014 will therefore see
the introduction of more coherent institutional
organisational structure that is more able to meet
the needs of inhabitants. The Greater Lyon Urban
Community may also take on some economic
responsibilities and thus be better placed to lend
impetus to the area.
Today, in France and worldwide, European
Metropolis are the places where wealth is created,
where scientific talents, entrepreneurs, artists and
creators congregate, and where cross-fertilisation
occurs thanks to a host of nearby know-how.
The government has understood this and that is
why it created the “European Metropolis”, a status
for which Lyon was the first to apply.
Since its creation, Aderly has always adopted
this European approach, expanding the scope of
its promotional and inward investment activities
to include Isle d’Abeau and the Plaine de l’Ain
industrial park in the neighbouring counties
of Isère and Ain. It has benefited greatly from
the current phenomenon of “metropolisation»,
whereby investors choose their locations from
among competing metropolitan areas, rather than
countries or regions.
The creation of “European Metropolis” will further
consolidate this metropolitan dynamic and equip
Aderly with extra positive points to attract foreign
investors.
“We are also lucky enough to be based in a strong European Metropolis that has just
consolidated its position. I am delighted with the decision of Michel Mercier and Gérard
Collomb to create a European Metropolis in Lyon. With nearly 2 million inhabitants, 1 million
workers and strong economic potential, the Lyon Metropolitan Area will be more visible
on the European scene. The whole economy of the Rhône-Alpes region will benefit from
this enhanced visibility, which will add to the attractiveness of our region”, said Bernard
Fontanel, President of MEDEF and another co-chair of Aderly.
Bernard Fontanel
23

SEARCHING FOR GROWTH IN THE
FOUR CORNERS OF THE GLOBE!
Aderly continues to pursue a highly-targeted, sector-specific
approach in their international market development strategy. We look
back over the details of 2012 and forward to the prospects for 2013!
In North America and Canada, Aderly continued
its market development activities through its long-term partnership
with the AFII, in both life sciences and cleantechnologies (3 assignments
in each sector in 2012).
In Asia, 3 countries were targeted: Japan, where 3 life sciences
and cleantechnologies trips were made (Aderly has a member of staff
dedicated to this zone); China, where 2 assignments were undertaken
by the country specialist in chemistry and the environment; and North
Korea on the subjects of smart cities, green chemistry and robotics..
In Europe, 2012 was another very busy year, with consultants
being sent on assignments to the UK and Italy; in addition to also ecotechnology
and ICT/video game assignments in Spain.
ADERLY SEEKS INVESTORS IN PARIS:
As part of its service-sector strategy, Aderly opened a new office in Paris
in 2012. Two inward investment managers based there will reinforce the
agency’s presence in the Paris region, targeting major French firms and
international companies.
Overall, 2012 carried on where 2011 left off, continuing the implementation
of a long-term field strategy while anticipating developments in new
markets.
24
FOCUS ON
2012 PRIX GALIEN IN LYON
Lyon welcomed on 4 th October 2012 the 43 rd edition of the
French Prix Galien and the 12 th edition of the International
Prix Galien award ceremony, two awards of distinction
given to pharmaceutical research leaders. It is the first
time, since Frenchman Roland Mehl has created the award,
that the French ceremony is being held in Lyon, and that the
international ceremony is being held in France, following
Brussels, Montreal, Madrid, Lisbon, Zurich, Berlin, and New
York, two years ago.
Considered as the “Nobel prize” of pharmacy, the Prix
Galien recognizes recent therapeutic innovations as well
as pharmaceutical research made public. Winners were announced in front of 300 attendees – research and
pharmaceutical industry’s elite from around the world – assembled for the prestigious occasion at Lyon City Hall.
The prestigious evening aside, Lyon’s essential role in the drug industry that has been recognized. Aderly, the
Economic Development Agency for the Lyon area, persuaded organizers to host the event in Lyon thanks to the city’s
international notoriety in the life sciences and biotechnology domains. Alain Mérieux congratulated the Agency, also
noting the promising work in creating “an infectious diseases shield” by the competitiveness cluster Lyonbiopôle.

ADERLY REPORT 2012
SEARCHING FOR GROWTH IN THE FOUR CORNERS OF THE GLOBE!
Aderly’s teams are out in the field every
day: on assignments to find new investors,
identifying potential investors at trade
fairs, implementing partnerships, attending
events, etc. We are working on every front,
actively seeking opportunities and projects!
23 assignments
organised to find
new investors
15 for clean technologies/industry
(5 in North America + 4 in Asia + 6 in
Europe)
7 for life sciences (2 in North America
+ 2 in Asia + 3 in Europe)
1 for the business services (in Europe)
53 trade shows
and conferences
attended
29 for clean technologies/industry
(Ecobuild in the UK, Cleantech Forum
and Intersolar in Munich, Data Center
and Midest in Paris, Pollutec in Lyon,
etc.)
9 for life sciences (BIO Europe in the
Netherlands, Incosmetic in Spain, Medica
in Germany, Galien in the USA, etc.)
15 for the service sector (Cartoon
Movie and Innorobo in Lyon,
Robotworld in Korea, Salon des
services à la personne in Paris, etc.)
14 networking
operations
(organised or partnered by Aderly)
3 for the clean
technologies/industry team
3 for life sciences
8 for the service-sector team
In 2012, over 1,350 meetings were held with prospective investors,
leading to the detection of 327 projects that will result in investment
in Lyon in the coming years!
2013 outlook
In 2013, Aderly will further strengthen its international
activities aimed at growth countries, particularly China
(where the agency has already been working for several
years and will continue to work), Brazil, the United Arab
Emirates and Korea, while maintaining its activities in
Japan and the United States. The USA remains a key
target due to the fact that it is the source of most new
technologies in the agency’s two priority sectors. As a
new development for 2013, there are two trips planned
to seek investment in the ICT and video games sector,
which is a sector experiencing strong growth.
In Europe, Aderly will, in particular, invest more
resources in Germany, which was the biggest investor in
France and Rhône-Alpes in 2012, and second behind the
USA in 2011. It will also continue its market development
activities in Europe (UK, Spain, Italy, Switzerland, etc.).
25

ADERLY :
sustainable
development goal
2011 carbon balance
20% reduction in CO2 emissions BY 2020!
Aderly was the first economic development agency to measure
its greenhouse gas emissions. It was assisted by Cabinet
ORAVEO and funded by ADEME to record its 2009 emissions.
In 2011, the Project department within the agency analysed its
emissions for 2010. The action plan implemented by Aderly
foresees a 20% reduction of emissions by 2020, in line with the
commitments made by France and Greater Lyon’s climate plan..
Following encouraging results in 2010, Aderly maintained
its efforts in 2011, continuing to innovate and capitalising
on its sustainable development actions and strategy.
2011 results in line with expectations
CHANGE
in emissions
from travel
Number of new companies 66 60
Total emissions
(TeCO2)
Average per employee
(TeCO2)
Average per company
(TeCO2)
2010 2011 Change
536 461 -14%
13,4 11,5 -14%
8,12 7,6 -6,4%
Fruitful actions from 2011:
focus on best practices
Planes avoided
Video
conferencing
A winning strategy:
• A new mindset
• Optimisation
• Organisation
Trains preferred
Goals
Relevance
Effectiveness
Means
Résults
Efficiency
Usefulness of journey Organisation
Productions
26
1 return trip from Lyon to New York = 2,748 Kg eCO2
1 return trip from Lyon to London = 244 Kg eCO2
1 return trip from Lyon to Paris
= 28 Kg eCO2
1 return trip from Lyon to Paris
= 238 Kg eCO2

ADERLY REPORT 2012
PROMOTING THE «LYON BRAND» IN FRANCE AND ABROAD
PROMOTING THE «LYON BRAND»
IN FRANCE AND ABROAD
As a partner of the ONLYLYON initiative, Aderly chose to change its visual identity
from the start in order to communicate under this new umbrella brand. In 2012,
it went further still! As part of its strategy to enhance its international profile and
visibility, the agency chose a new logo and a more easily understandable name:
Invest in Lyon!
Key figures
Cleantechnologies in Lyon
SUSTAINAB
Couverture
on, cleantech & industrie
une implantation durable
pour votre entreprise !
PUBLICATIONS INVEST IN
SUPPORTING
MARKET DEVELOPMENT AND
PROMOTION ACTIVITIES
Your Partner in Success!
We help you save time and money for setting
up your business according to your project.
Our services include: Legal, fiscal and financial
advice / Real estate search / Dedicated
Human Resources team / Communication and
network / Assistance with the local authorities
/ Integration into the local business networks
and more!
Do not hesitate to contact us for more
information. We are looking forward to
arrange a visit for you in Lyon!
LYON AREA ECONOMIC DEVELOPMENT AGENCY
To support
Place de la Bourse -
the
69289 Lyon Cedex 02
Aderly
- FRANCE
teams’ efforts to find new
Tél. +33 (0)4 72 40 57 50 - Fax +33 (0)4 72 40 57 35
aderly@investinlyon.com / www.investinlyon.com
investors and the promotion of the area, the
agency continues to produce a number of original
publications. A range of documents are already
Dos
available for download on www.investinlyon.com.
In addition to these, new publications have been
launched, such as the Zcard for cleantechnologies/
industry, a more complete pamphlet on the same
sectors, a brochure on Lyon’s qualities in Turkish,
a new life sciences product pipeline, a complete
documentation on therapeutic activities in the
Lyon region, and presentations on the Confluence,
Part-Dieu and smart city projects in Japanese…
and, as every year, Aderly will continue to publish
its paper newsletter four times a year in the form
of a mini-newspaper. To receive it, simply ask the
communications team!
GENERAL
AND THEMED
NEWSLETTERS
For several years now, Aderly has
published a general newsletter in
French and English. A compilation
of the best news items published on
the site www.investinlyon.com, it covers subjects
related to the economic life of the Lyon region,
highlights the latest investments in the area and
announces upcoming international events.
The agency’s communications target a wide variety
of audiences from a wide variety of sectors, reflecting
the strengths of the region. As part of its marketing
strategy of monitoring prospective investors and its
relations with clients, Aderly has decided to develop
new newsletters. You can now subscribe to specific
newsletters on cleantechnologies and industry, life
sciences, the service sector and new technologies.
Simply visit the «Newsletters»
section of www.investinlyon.com
27

WWW.INVESTINLYON.COM
A SHOWCASE FOR THE REGION AND FOR ADERLY’S SERVICES
Aderly’s site provides a terrific showcase for Lyon’s strengths. Its impact was proven once again this year,
with 15 investment projects detected via the Internet in 2012, 6 of which resulted in investment in Lyon.
The agency’s communication teams have stepped up their efforts to promote the region’s rich and varied
offer and the services offered by Aderly, through the coordination and development of www.investinlyon.
com. With new newsletters, 250 news items published, new sections (service sector, new technologies),
referencing campaigns, etc.
Everything is being done on a daily basis to detect
projects and convince investors to come to Lyon.
28

ADERLY REPORT 2012
PROMOTING THE «LYON BRAND» IN FRANCE AND ABROAD
INTERNATIONAL
EVENTS
A delegation from Lyon, led by Jean-Michel Daclin,
Vice-President of Greater Lyon responsible
for international relations, and Jacques de
Chilly, Executive Director of Aderly, travelled to
Frankfurt in October. They took the opportunity
to promote the Lyon’s economic advantages and
invite new German companies to establish a
base there. Michelin-starred chef Guy Lassausaie
also made the trip to highlight the city’s culinary
reputation.
On 25 October, Lyon asserted its status as a major
center for robotics at RobotWorld in Seoul.
Under the colours of ONLYLYON and in partnership
with Syrobo (the French robotics federation), a
delegation from Lyon, accompanied by regional
companies from the sector, ran the French pavilion
and met potential partners as well as journalists
from major Korean press and TV outlets. The week
of meetings culminated in an ONLYLYON event
designed to promote the different aspects of Lyon.
A CELEBRATION OF « TEAMWORK»
In April 2012, Aderly held its very own Lively Show in the
Corbeille room at the Lyon CCI: a special evening devoted
to the agency and the external partners that play a role in
its success. Illustrated by scenes performed by a theatre
company, the «three Ps» were highlighted: «Prospection,
Prescripteurs et Partenaires», which translate as
«Searching for investment, Opinion Leaders and Partners».
According to Jacques de Chilly, these are the agency’s
strengths.
The evening provided an opportunity to thank, in an original
and enjoyable way, the many people who contribute to the
economic development of the Lyon region. It was also an
opportunity to look back at Aderly’s results and to tell guests
about the ambitions of the ONLYLYON brand. Alongside
the Chairman of the Lyon CCI, Philippe Grillot, Jacques de
Chilly symbolically presented Bank of China with its «K-bis»
certificate, marking the establishment of its Lyon branch
(see page XX). The event provided due reward for the daily
efforts of Aderly’s teams. Relive the highlights of the evening
on video on www.investinlyon.com!
29

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Y_visuel lively_320x240_Lively_hd.pdf 1 28/02/12 13:11
ATTRACTIVENESS OF THE LYON REGION:
HOW DOES LYON RANK
Cushman & Wakefield
ranking - European Cities
Monitor: Lyon remains in
ONLYLYON 2012
STEPPING UP THE PACE!
19 th place in the rankings of the most
attractive European cities.
14 th
8 th most innovative city in the world out of the 256
cities rated in 2012, according to the Australian firm
2thinknow’s «Innovation Cities Global 256 Index»
best student city in the world!
According to British consultancy firm QS
(Quacquarelli Symonds Ltd).
«2012 saw the launch of phase 2
of ONLYLYON, characterised by an
acceleration of the actions launched
and opening-up of the program to major
private players.
In a world of heightened competition,
in which every major urban center
is promoting its strengths to attract
talents, investors and tourists, the
stakeholders in the ONLYLYON program
must, more than ever, work hard to
make sure that Lyon is ranked among
Europe’s leading metropolitan areas.»
Lionel Flasseur,
Director of the ONLYLYON program
A NEW SHARED
COMMUNICATION PLATFORM
A new communication platform was launched in March 2012 at a press conference
attended by all the founding members of ONLYLYON. In addition to «ONLY», the brand
will now use a whole range of other English adverbs ending in -LY: Lively, Lovely,
Successfully, Brightly, Exceptionally, Tastefully, etc. These adjectives give a nod to the
«LY» in «LYon», which highlight the diversity of the region, its attractiveness and its
players, etc. The slogans have been used in marketing campaigns aimed at Lyon
residents as well as an international audience.
The ONLYLYON campaign was adorned the city’s JC Decaux billboards in the spring,
giving Lyon residents and visitors an opportunity to discover and get used to this new
image of Lyon on more than 200 surfaces! Travellers taking the Rhônexpress shuttle
bus to the airport could watch the ONLYLYON TV ad six times per journey, meaning the
ad reached an audience of more than 250,000 people over the space of a few months.
Enhanced international media coverage
ONLYLYON TV ads were widely broadcasted on euronews, at international trade shows
(Robot World, MIPIM, WWW2012, World Routes 2012, etc.) and at special events in New
York, Abu Dhabi and Seoul. The ONLYLYON campaign also reached international air
travellers, through the in-flight magazines of airlines such as easyJet, thus allowing
over 4.6 million people to discover the campaign and attracting them to come and
stay in Lyon!
30
ConCours
onLYLYon
Buzz
Révélez votRe talent en
faisant de lyon une ville
qui Buzz à l’inteRnational !
PArTICIPEz Au ConCours vIdéo
et soyez le Plus oRiginal,
cRéatif, décalé…
GAGnEz 500 € à 1000 €
en bons d’achat fnac
et la promotion de votre vidéo
sur les supports onlylyon !
Je PaRticiPe !
www.onlylyon.com/concours
ONLYLYON introduced an innovation
this year by launching the
ONLYLYONBuzz video competition,
which invited the talents of Lyon to
make a short, quirky video about
the city, in an effort to create a viral
phenomenon on social networks.
The operation was a great success,
with 37 entries and 19 videos posted
online!
ONLYLYON Academy: ONLYLYON
launched its first conference/
workshops for its partners. The first
subject covered was social networks
and visibility on the net. Further
workshops will be held in 2013.

ADERLY REPORT 2012
STEPPING UP THE PACE!
AMBASSADORS: the power
of the ONLYLYON networks
Lyon is extending its international influence, with networks - the Ambassadors
and social networks – which play a crucial role for ONLYLYON..
International development
of the Ambassadors network:
• There are now 8 ONLYLYON correspondents,
each running a community of Lyon
expatriates in Montreal, New York, San
Francisco, Sao Paulo, London, Frankfurt,
Paris or Shanghai.
• The number of international ONLYLYON
Ambassadors has doubled in a year, from
500 to 1,000.
• Partnerships with elite higher education
institutions which already have their own
international networks have been signed.
Graduates of EMLyon, Sciences Po Lyon
and the lAE are now active Ambassadors
of ONLYLYON!
In 2012, we passed the 10,000 Ambassador
mark! Our Ambassadors are increasingly
mobilised and united, as shown by the
success of the ONLYLYON Party, which saw
2,000 of them come together (compared to
1,600 in 2011).
ONLYLYON reinforces
its presence on social networks:
• With 270,000 Facebook fans (instead
of 9,000 in 2011), ONLYLYON has a big
audience (reaching an average of 400,000
people a week!) which allows it to spread
its messages among Lyon-lovers.
• With 8,000 followers, the Twitter
community has doubled in size this year.
• With strong communication to European
bloggers to promote internationallyrenowned
events such as the Biennale
de la Danse dance festival, ONLYLYON ON
TOUR, the Nuits Sonores music festival,
the Lyon Festival of Lights, etc.
10,000 Ambassadors
270,000 fans
INTERNATIONAL EVENTS AND PUBLIC RELATIONS:
EXPONENTIAL GROWTH OF OUR PRESENCE ABROAD
With 27 events held abroad (opposed to 7 in 2011), ONLYLYON was particularly visible on the international scene in 2012!
Here, we focus on 2 major events:
NEW YORK
In addition to the events held in Korea, Frankfurt, London and Shanghai,
ONLYLYON was the joint organiser of a brand new event dedicated to the
art of living held in New York in May.
This event provided an opportunity to carry out (in partnership with the
agency Esprit des Sens) a major networking operation and to attract
Lyon to priority targets: trend-setters, entrepreneurs, tour operators,
ONLYLYON Ambassadors, French networks and high-end media.
DUBAI/ABU DHABI
From 29 September to 2 October, at the 18th edition of the World Route
Development Forum in Abu Dhabi, Aéroports de Lyon ran a stand
alongside ONLYLYON, in order to meet airlines from the world over and
present its new routes.
In addition to the stand, which was completely decorated out in the
colours of ONLYLYON, Lionel Flasseur was able to establish press
relations between Lyon and the region’s main media outlets through a
press conference and meetings with economics and tourism journalists.
31

PRESS RELATIONS,
A CENTRAL PART OF OUR STRATEGY:
A 60% INCREASE IN COVERAGE
Press relations are a major component of the ONLYLYON strategy. In 2012,
progress was again excellent, with 237 mentions in the press, including 122
in international media, 60% more than in 2011!
This is the result of the work done by the press
relations unit, in conjunction with partners’
teams and London-based agency Golin Harris.
75 journalists were welcomed to Lyon and 8 press
trips were organised to mark internationallyrenowned
events (MIPIM, Nuits Sonores, Biennale
de la Danse, Prix Galien, Festival of Lights, etc.).
In addition, 45 interviews were given and 8 press
events were held in Paris and abroad to establish
relations with the main media outlets and titles
(Financial Times, Der Spiegel, The Guardian,
Frankfurter Allgemeine Zeitung, Il sole 24 Ore,
Korea Times, The Huffington Post, etc.)
Frankfurter Allgemeine Zeitung
Allemagne
Bloomberg
Etats-Unis
Financial Times
Grande-Bretagne
237 mentions in
the press
122 international
media
La Tribune
France
Der Spiegel
Allemagne
Daily Telegraph
Grande-Bretagne
32
The Festival of Lights is one of the high points in
Lyon’s international media profile. In conjunction
with Lyon City Council, ONLYLYON was managing
the press relations for the event with the major
European and international media. This year, 26
media outlets were represented, and 29 journalists
covered the event (Italy, UK, Italy, Germany, Russia,
China, Dubai, etc.).

ADERLY REPORT 2012
STEPPING UP THE PACE!
SPIN-OFF PRODUCTS:
TAKE LYON WITH YOU WHEREVER YOU GO
THE ONLYLYON SKYROOM:
NEW SYMBOL OF LYON’S AMBITION
Throughout the year, the ONLYLYON team designed, developed and
managed the installation of a metropolitan showroom on the 27th
and top floor of the Tour Oxygène. It is named the «Skyroom» in
tribute to the exceptional view it offers over the city, this prestigious
and innovative 200 sq m venue was designed to provide a wideranging
overview of Lyon’s qualities to key visitors to our partners
in the conurbation, be they investors or official international
delegations.
The Skyroom is therefore becoming the quintessential showcase
for the conurbation. It has benefited from a collective investment of
€300,000, much of which has been spent on multimedia equipment.
It has been open since the end of 2012 and is already welcoming
international groups for prestigious events and meetings.
4 prestigious partners are supporting this new initiative: EDF, ERDF,
Renault Trucks and Sanofi.
For the first time, ONLYLYON
launched a range of ONLYLYON
spin-off products in 2012, in
partnership with Olympique
Lyonnais football club. They are
available at 18 points of sale,
including tourist offices, OL
Stores and Relais H. An online
store was launched in December
to complete the offer.
http://boutique.onlylyon.com
OUTLOOK
AND AMBITIONS
The goals for 2013 will be as follows:
Focussing on specific geographic zones of the world: frequent business and tourism
travelers (more than 4 trips a year) around major international capitals and hubs (Paris,
London, Frankfurt, Amsterdam, Brussels, Dubai, as well as New York, San Francisco,
Montreal, Shanghai, Sao Paulo, Seoul and Tokyo).
Developing a new concept for future communication displays in international train
stations and airports and in the international press...
Developing the projects and actions launched in 2012: the Skyroom, spin-off products,
Prestige partnerships, networks, international press, the ONLYLYON Buzz and Academy…
Expanding the partnership base to the business, education and research communities.
33

WORLD TRADE CENTER LYON
aiming ever higher
www.wtc-lyon.com
Officially opened in June 2012 and inaugurated on 12 July
2012 by the Senator and Mayor of Lyon, Gérard Collomb,
and the Chairman of the Lyon Chamber of Commerce and
Industry, Philippe Grillot, World Trade Center Lyon is the
first international business and development center
based in Lyon. Ideally located on the top two floors
of the Tour Oxygène at the heart of the Part-Dieu
business district, World Trade Center Lyon is
intended to add further to the attractiveness of
the Lyon region.
Equipped office rentals
Meeting room rentals
34

ADERLY REPORT 2012
WORLD TRADE CENTER LYON
As a business center, World Trade
Center Lyon offers long-term office
space rental services for companies
from or working abroad, as well as
offices for one-off or occasional
receptions and meeting rooms for all
kinds of businesses. Entrepreneurs
may use the center as the legal
domicile and postal address for their
businesses, thus lending prestige to
their firm. A personalised bilingual
telephone reception service,
translation and interpreting services
and a concierge service complete
the range of solutions on offer. By
helping entrepreneurs from the Lyon
region and foreign companies in this
way, World Trade Center Lyon acts as
a catalyst for growth.
World Trade
Center Lyon in
figures:
equipped
23
2 offices
reception offices
meeting
3 rooms
1 business lounge
World Trade Center Lyon is also a major component of the global network
of 330 World Trade Centers spanning over 100 countries. Through its wide
range of contacts, World Trade Center Lyon supports business owners in their
export and internationalisation projects. In its first six months of operation,
World Trade Center Lyon has been able, with the support of its partners, to
promote its strengths and catch the attention of many business people.
2012 ended with an occupancy rate of 85%, with new businesses joining the
center and using it as their domicile each month, and an increasing number
of renowned customers using the premises for their business meetings.
Since the start of 2012, there have been regular exchanges between World
Trade Center Lyon and Aderly in an effort to support companies setting up in
Lyon (see the two examples opposite) and offer them advice (the Italian firm
Primesail, among others). The benefits of these close links are automatically
offered to companies and entrepreneurs that wish to develop their business
in Lyon and the surrounding region.
2examples of Aderly/World Trade
Center Lyon partnerships in 2012:
BABCOK AND WILCOX
Babcock & Wilcox Nuclear Energy Inc, which is headquartered in Charlotte,
North Carolina, is the market leader in the manufacture of nuclear
components and in their service maintenance. Well known for its engineering,
its specialist nuclear inspections and its technological repair methods, B&W
opened offices in Lyon in 2012, in the business center of World Trade Center
Lyon at the top of the Tour Oxygène, in order to serve the European market
better.
The company chose Lyon because of its central location in the nuclear
industry and its wealth of facilities. The new offices will allow B&W to focus
on the main needs of its current customers and to market its technologies
and services to new customers and partners throughout Europe.
NODBOX
Nodbox is a high-tech company created in Sophia Antipolis which has
developed a smart device using technology derived from satellites. It is
an in-vehicle simulator and driving aid that optimises fuel consumption
and preventive maintenance, giving the driver a better idea not only of the
vehicle’s fuel consumption but also of its real CO2 and pollutant emissions: a
way of saving precious fuel and limiting harmful effects to our environment.
The company’s stock-in-trade is the creation of predictive knowledge and
indicators for certification, understanding and optimisation.
Convinced by the presence of Lyon Urban Trucks & Bus, the favourable
transport environment and the existence of major potential clients in the Lyon
region, Nodbox chose Lyon for its commercial and industrial development. In
2012, the company opened its decision-making center at World Trade Center
Lyon, at the heart of the Part-Dieu business district. The company’s new
site in Lyon should generate 10 jobs over the next 3 years. Nodbox sought
assistance from Aderly to establish links with local players and to make its
entry into the Lyon market at the Truck&Bus World Forum and Solutrans
trade shows in 2011.
35

ADERLY :
A CATALYST FOR LYON’S
COMPETITIVENESS
“Aderly’s success derives from what we might call the Lyon model:
• special attention to business creation, and promising fields, to begin
planting the seeds of our region’s future success,
• an ability to pool the efforts of different players in order to coconstruct
the territory with all stakeholders committed to the project,
• an approach mobilizing all spheres of action: economic, social,
environmental and cultural.
Mobilizing all these forces is what we do when we involve our
universities, our researchers and businesses in a dynamic process to
create new centers of excellence.”
Gérard Collomb
36

ADERLY REPORT 2012
L’ADERLY : A CATALYST FOR LYON’S COMPETITIVENESS
“Searching for and supporting new
investments which create value
and jobs for the Lyon region.”
The plan for 2013 is part of the 2012-2014 three-year action plan
and is thus in line with the actions taken in 2012, in terms of both
goals and means.
In particular, it features:
a continued search for investors in the region’s two areas of
excellence: life sciences and cleantechnologies;
a stronger focus on the industrial sector;
a more proactive search for investors in the service sector;
a refocusing of its international action on growth countries;
specific resources for attracting innovative projects in the creative
industries.
priorities:
60 projeCts / 1,800 JOBS
Priority Target
Scientific and technological
excellence
The lyon region’s least
favoured areas
The agency’s role in marketing the city’s
tertiary office space
The attraction of new “world leaders”
which favour the city’s growth and
international recognition
8 proJects per year
(world-leading r&d
center)
6 new arrivals per
year in peri-urban
areas
10,000 m² per year
3 “world leaders”
per year
How does Aderly
operate
6 major stages:
Promotion: raising its profile
Detection: identifying investment projects
Prospecting: liaising directly with the business
Negotiation: convincing the business to take an
interest in Lyon
Installation: facilitating negotiations between the
host area and the investor
Follow-up: to keep the business in the area
Resources
Advisors
SEARCH FOR
INVESTMENT
R&D
Businesses
Consultants, corporate lawyers, etc.
ONLYLYON Ambassadors
Direct prospecting/assignments
Monitoring
Trade shows/conferences/events
projects
Partners
IFA (USA and other countries)
ERAI
Consultants
(United Kingdom/Italy/France)
37

Governance
A partnership structure
supported by the region’s major players
Aderly is a non-profit organisation, co-founded by Greater Lyon, Lyon’s Chamber of Commerce
and Industry, the Rhône Council and the Lyon-Rhône employers’ association (Medef), under the
law of 1901. It employs approximately 50 active members.
38
FOUNDERS
• Greater Lyon Urban Community
Gérard COLLOMB, Chairman
• Chamber of Commerce
and Industry OF LYON
Philippe GRILLOT, Chairman
• Rhône County Council
Danielle CHUZEVILLE, Chairman
• Lyon-Rhône employers’
association (Medef)
Bernard FONTANEL, Chairman
OTHER MEMBERS
OF THE BOARD OF DIRECTORS
• Greater Lyon Urban Community
Jean-Michel DACLIN, Vice-Chairman
• Greater Lyon Urban Community
David KIMELFELD, Vice-Chairman
• Greater Lyon Urban Community
Alain GALLIANO, Elected official
• Chamber of Commerce
and Industry OF LYON
Philippe GUERAND, Vice-Chairman
• Chamber of Commerce
and Industry OF LYON
Philippe VALENTIN, Vice-Chairman
• Chamber of Commerce
and Industry OF LYON
Emmanuel IMBERTON, Vice-Chairman
• Rhône County Council
Thierry PHILIP, Member of the Rhône
County Council
• Rhône County Council
Pascal CHARMOT, Member of the Rhône
County Council
• Rhône County Council
Jean-Luc DA PASSANO, Vice-Chairman
• Rhône County Council
Daniel MARTIN, Member of the Rhône
County Council
• Lyon-Rhône employers’
association (Medef)
Olivier FINAZ, CEO of IDS
• Lyon-Rhône employers’
association (Medef)
Benoit SOURY, Managing Director, La Vie
Claire
• Lyon-Rhône employers’
association (Medef)
Pascal MONTAGNON, Director, Lou Rugby
ACTIVE MEMBERS
• AIR FRANCE
Antoine BITON, Regional Director
• ALLIADE SERVICES (SYCRI)
Isabelle PAGLIA, Branch Manager
• AREVA NP
Jean-Louis BADOR, Director
• BAYERCROPSCIENCE
François THIBOUST, Governmental Affairs
Manager
• CAPI*
Alain COTTALORDA, Chairman
• Deposit and consignment office
Jean-Louis BOULLU, Western Regional
Manager
• Nord-Isère Chamber
of Commerce and Industry
Daniel PARAIRE, Chairman
• Villefranche Chamber
of Commerce and Industry
Noël COMTE, Chairman
• CGPME-PMI-RHÔNE (Small and mediumsized
business confederation)
François TURCAS, Chairman
• Rhône Chamber of Skilled Trades
Alain AUDOUARD, Chairman
• Banks Committee
Laurent CHASSAGNAC, Chairman
• C.N.R.*
Yves de GAULLE, Chairman
• EDF
François CORTEEL,
Regional Director, Rhône-Alpes
• FNAIM
Benoit DE FOUGEROUX, Chairman
• F.P.C.*
Frédéric MARCHAL, Chairman
• FRANCE TELECOM
Denis ROUSSILLAT, Regional Director
• LAFARGE
Jacques LAUVIN, Secretary General
• Rhône Federation of Metallurgy
Professionals
Paul ROLLAND, Chairman
• Tourist Office/Lyon Tourisme
et Congrès
Denis TROUXE, Chairman
• PLAINE DE L’AIN
Hugues de BEAUPUY, Managing Director
• EUREXPO LYON
Anne-Marie BAEZNER, Chairman
• S.E.R.L.
Eric BRASSART, Managing Director
• S.G.E.B.T.P.*
Gilles COURTEIX, Chairman
• SYNTEC RHÔNE-ALPES
Gilles MAURER, Chairman
• Rhône-Alpes Union
of Chemical Industry
Jean-Louis MARTIN, Chairman
• UNITEX
Jean-Charles POTELLE, Chairman
ASSOCIATE MEMBERS
• Rhône Academy
Françoise MOULIN CIVIL, Rector
• Urban planning agency
Damien CAUDRON, Managing Director
• French National Employment
Agency (pôle emploi)
Jacques POTELET, Region Manager
• SEGECO (accountancy)
Jean-Loup ROGÉ, Chairman
• Rhône Chamber of Agriculture
Joseph GIROUD, Chairman
• C.P.E. LYON
Gérard PIGNAULT, Director
• Chamber of commerce and industry
of Rhône-Alpes Region
Jean-Paul MAUDUY, Chairman
• DREAL
Philippe LEDENVIC, Regional Director
• Postal Services
for the departement
Jean-François FARENC, Director
• ECOLE CENTRALE DE LYON
Patrick BOURGIN, Director
• EM LYON
Philippe COURTIER, Managing Director
• F.N.T.R.*
Pierre SIBUT, Chairman
• INSA
Éric MAURICOMME, Managing Director
• Rhône Prefecture
Jean-François CARENCO, Prefect
• TOTAL
Patrice FALLER,
PACA-Rhône-Alpes Regional Manager
• SGAR
Marc CHALLEAT, Secretary General
• SNCF
Josiane BEAUD, Regional Director
• UNIVERSITy of CLAUDE BERNARD/LYON I
François Noël GILLY, Chairman
• UNIVERSITy of LOUIS LUMIERE/LYON II
Jean-Luc MAYAUD, Chairman
• UNIVERSITy of JEAN MOULIN/LYON III
Jacques COMBY, Chairman
* CAPI: Agglomeration Community of Portes
de l’Isère
C.N.R. : Compagnie Nationale du Rhône
F.P.C.: Federation of Builders and
Developers
S.G.E.B.T.P.: Construction and Public Works
Contractors Union
F.N.T.R.: National Road Transport Federation

ADERLY REPORT 2012
ORGANIsation
ORGANISATION UPDATED February, 1 st , 2013
A TEAM THAT LISTENS TO ITS CUSTOMERS
THE «BUSINESS ATTITUDE» FOR A COMPETITIVE TERRITORY
Jacques de CHILLY
Executive Director
Claire SARVARIE
Executive Assistant
Roland CATHEBRAS
Deputy Director
Yukiko VINCENT
Inward Investment
Manager - Japan
Business Unit
Tertiary
Business Unit
Cleantechnologies
Business Unit
Life Sciences
Business Unit
Projects and
Territories
General
Resources and
Communications
Françoise diehl
Director
Frédéric miribel
Directortriche
Oréda BOUSSADIA
Director
Sophie louet
Director
Corinne chirat
Director
Julie BERLIET
Inward Investment
Manager
Florence POINÇOT
Inward Investment
Manager
Danielle GUDEFIN
Inward Investment
Manager
Laétitia PETIT
Inward Investment
Manager
Paris office
Étienne DE BAUDINIÈRE
Inward Investment
Manager
Paris office
Sarah CHABOUD
Co-director
Monique DEVILLEBICHOT
Inward Investment
Manager
Marie-Laure ALONSO
Inward Investment
Manager
Pierre MATHIEU
Inward Investment
Manager
Jun MAO
Inward Investment
Manager
China
Sandra tisun-lépinoy
Inward Investment
Manager
Germany - Switzerland
- Austria
Sandra KAHRIMAN
Inward Investment
Manager
Inward Investment
Manager
Amélie DEBUCHY
Inward Investment/
Mobility
Armelle GROS
Inward Manager
Brigitte COMMELIN-
MONFRINI
Investment Manager
Cécile HANNHART
Business Intelligence
Manager
Claire GUILLEMOT
Project Manager
Mobility/HR
Jean-Bernard DEPERRAZ
French National
Employment
Stéphanie GROS
Assistant
Dany CHABERT-LUBIN
Assistant
Aurélie MAGNIN
Communications Project
Manager
Lionel FLASSEUR
Director
Sonia DHAOIDI
Tools Manager and Assistant
Gérard AUBOEUF
Partnerships Manager
Marion CHAPARRO
Community Manager
Aurélie MORETTO
Communications Manager
Emmanuelle SYSOYEV
Media and Public Relations
BUDGET
INCOME IN €K
Lyon CCI 1,960
Greater Lyon 1,518
Rhône County Council 1,170
MEDEF Lyon-Rhône 27
Other regional partners 63
Companies and Partners 25
Total : 4,763
EXPENDITURE IN €K
Prospecting 2,567
Regional development 250
Projects and territories 363
Promotion 300
Project support 150
Joint services 1,133
Total : 4,763
39

www.investinlyon.com
Lyon Area Economic
Development Agency
Place de la Bourse
69289 Lyon Cedex 02 - FRANCE
Tel. 33 (0)4 72 40 57 50
Fax 33 (0)4 72 40 57 35
aderly@investinlyon.com