East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Appendix C<br />
Spring 2013 Research Results Slides<br />
Research Objectives<br />
1. Identify <strong>the</strong> EBCH’s current image<br />
2. Test alternative images<br />
3. Identify how best to communicate <strong>the</strong> image<br />
»»<br />
Media<br />
»»<br />
Positioning<br />
4. Assess current fundraising ef<strong>for</strong>ts<br />
Background<br />
Fall survey of EBCH & EBCAP Boards<br />
Research into charitable giving attitudes<br />
Research into charitable giving motivations<br />
Sample Frame<br />
EBCAP Newsletter Recipients email list<br />
»»<br />
Current Donors to <strong>the</strong> EBCH<br />
»»<br />
Former Donors to <strong>the</strong> EBCH<br />
»»<br />
Non-donors to <strong>the</strong> EBCH<br />
In <strong>the</strong> field <strong>for</strong> 2 weeks<br />
105 usable surveys *<br />
»»<br />
15 Current Donors<br />
»»<br />
15 Former Donors<br />
»»<br />
75 Non-donors<br />
* Not every respondent answered all questions<br />
84
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