East Bay Coalition for the Homeless - Roger Williams University

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Which fundraising activities increase donations Welcome Home Dinner Bike-‐a-‐thon Annual Appeal Silpada Jewelry Sale Brick Campaign Soccer Shoot Out Very Ineffec1ve Very Effec1ve 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 1 2 3 4 5 6 7 EBCH Strengths & Weaknesses Strengths Passion Commitment Dedica/on Support for East Bay community Weaknesses Awareness Branding Publicity Fundraising/ Outreach 81
Differentiating Characteristics • Provides homes (L-T) not shelters (S-T) • Family Independence • Hand-up not a hand-out • Transitional housing Messages • Homelessness does not discriminate; it can happen to anyone • EBCH cannot work alone and needs the community’s help • EBCH offers a hand-up not a hand-out • EBCH provides transitional assistance to break the homeless cycle • EBCH help comes with a work requirement • EBCH provides mentoring program so that families learn how to be successful 82
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EAST BAY COALITION FOR THE HOMELESS
Page 3 and 4:
CPC Project Disclaimer: The reader
Page 5 and 6:
Table of Contents Executive Summary
Page 7 and 8:
Project Goals & Objectives Client R
Page 9 and 10:
Fall 2012 Baseline Board Survey See
Page 11 and 12:
Situation Analysis Organizational A
Page 13 and 14:
Competitive Analysis: Internet Acce
Page 15 and 16:
Competitive Analysis: Social Media
Page 17 and 18:
Competitive Analysis: Differential
Page 19 and 20:
SWOT Analysis Strengths 1. Staff’
Page 21 and 22:
Positioning Strategy There are a nu
Page 23 and 24:
Logo The existing logo, while recog
Page 25 and 26:
Additional Messaging Under the “O
Page 27 and 28:
Communication Objectives, Strategie
Page 29 and 30:
Blogging Blogs provide a voice for
Page 31 and 32:
Facebook Guidelines & Strategies 1.
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LinkedIn LinkedIn can help the EBCH
Page 35 and 36: Youtube/Vimeo Short videos provide
Page 37 and 38: Press Releases/Media Advisories/New
Page 39 and 40: Suggested Events 1. Walk-together:
Page 41 and 42: RIPTA Advertising A program of “i
Page 43 and 44: Donor Premiums There are a number o
Page 45 and 46: Sample Executions Sample Business C
Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
Page 49 and 50: Campaign Evaluation What to Track W
Page 51 and 52: Appendix A Fall 2012 Research Repor
Page 53 and 54: Executive Summary This report discu
Page 55 and 56: Research Process Research Objective
Page 57 and 58: Findings and Analysis Statistical A
Page 59 and 60: If you were not on the EBCH board,
Page 61 and 62: If you were asked to describe the E
Page 63 and 64: If the EBCH did not exist, what wou
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67 and 68: The spread of the ratings is presen
Page 69 and 70: C. How the Relationship with the EB
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
Page 77 and 78: ALL9 * Listed below are four potent
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85: How many events per year... Should
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
Page 113 and 114: CM4 What percentage of people in th
Page 115 and 116: CM8 How likely might you be to dona
Page 117 and 118: CM12 What factors do you consider w
Page 119 and 120: CL5 What is the highest degree or l
Page 121 and 122: Networked Nonprofits: Maturity of P
Page 123 and 124: At this stage, the organization doe
Page 125 and 126: Organizations in this category have
Page 127 and 128: 122
Page 129 and 130: 124
Page 131 and 132: FOR IMMEDIATE RELEASE East Bay Comm
Page 133 and 134: Appendix G Radio PSA Alert Template
Page 135 and 136: Appendix I Press Kit Guidelines Wha
Page 137 and 138:
Appendix J WordPress Guide 132
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East Bay Coalition for the Homeless - Roger Williams University

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