East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Appendix B<br />
December 13, 2012, EBCH Board Presentation Slides<br />
Here’s What You Asked Us For<br />
• To determine <strong>the</strong> public opinion of <strong>the</strong> EBCH<br />
• To develop a market attraction/branding study<br />
• To prepare a plan to Increase visibility which will lead to increased funding<br />
Here’s How We Went About It<br />
• Research<br />
• Board Survey<br />
»»<br />
Analyzed results<br />
• Donor Survey (Spring)<br />
• Community Survey (Spring)<br />
Objectives<br />
1. Identify <strong>the</strong> organization’s current image.<br />
2. Identify alternative images that might better convey <strong>the</strong> EBCH’s story.<br />
3. Identify how best to communicate <strong>the</strong> image.<br />
4. Assess current fundraising ef<strong>for</strong>ts.<br />
Survey Development<br />
• Initial Consultation: Diane and Amanda, and a <strong>for</strong>mer EBCH board member<br />
• Reviewed similar surveys from o<strong>the</strong>r not-<strong>for</strong>-profit organizations<br />
• Developed a pool of questions<br />
• Refined <strong>the</strong> pool to a set of 29 questions<br />
• Pilot tested <strong>the</strong> survey<br />
• Designed <strong>for</strong> 10 minutes, but most respondents took 30 minutes<br />
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