East Bay Coalition for the Homeless - Roger Williams University

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All respondents see these Classification Questions These last questions are asked solely for classification purposes. Your individual responses will only be available to the class. No individual information will be reported. All your responses are anonymous and confidential. CL1 * How strongly do you agree or disagree with each of the following statements People look to me for advice I am involved in the community I am well known in the community Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ ¢ CL2 * Are you ... ○○ Male ○○ Female CL3 If there is anything else you would like to tell us, here’s the place. 75
Appendix B December 13, 2012, EBCH Board Presentation Slides Here’s What You Asked Us For • To determine the public opinion of the EBCH • To develop a market attraction/branding study • To prepare a plan to Increase visibility which will lead to increased funding Here’s How We Went About It • Research • Board Survey »» Analyzed results • Donor Survey (Spring) • Community Survey (Spring) Objectives 1. Identify the organization’s current image. 2. Identify alternative images that might better convey the EBCH’s story. 3. Identify how best to communicate the image. 4. Assess current fundraising efforts. Survey Development • Initial Consultation: Diane and Amanda, and a former EBCH board member • Reviewed similar surveys from other not-for-profit organizations • Developed a pool of questions • Refined the pool to a set of 29 questions • Pilot tested the survey • Designed for 10 minutes, but most respondents took 30 minutes 76
Page 1 and 2:
EAST BAY COALITION FOR THE HOMELESS
Page 3 and 4:
CPC Project Disclaimer: The reader
Page 5 and 6:
Table of Contents Executive Summary
Page 7 and 8:
Project Goals & Objectives Client R
Page 9 and 10:
Fall 2012 Baseline Board Survey See
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Situation Analysis Organizational A
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Competitive Analysis: Internet Acce
Page 15 and 16:
Competitive Analysis: Social Media
Page 17 and 18:
Competitive Analysis: Differential
Page 19 and 20:
SWOT Analysis Strengths 1. Staff’
Page 21 and 22:
Positioning Strategy There are a nu
Page 23 and 24:
Logo The existing logo, while recog
Page 25 and 26:
Additional Messaging Under the “O
Page 27 and 28:
Communication Objectives, Strategie
Page 29 and 30: Blogging Blogs provide a voice for
Page 31 and 32: Facebook Guidelines & Strategies 1.
Page 33 and 34: LinkedIn LinkedIn can help the EBCH
Page 35 and 36: Youtube/Vimeo Short videos provide
Page 37 and 38: Press Releases/Media Advisories/New
Page 39 and 40: Suggested Events 1. Walk-together:
Page 41 and 42: RIPTA Advertising A program of “i
Page 43 and 44: Donor Premiums There are a number o
Page 45 and 46: Sample Executions Sample Business C
Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
Page 49 and 50: Campaign Evaluation What to Track W
Page 51 and 52: Appendix A Fall 2012 Research Repor
Page 53 and 54: Executive Summary This report discu
Page 55 and 56: Research Process Research Objective
Page 57 and 58: Findings and Analysis Statistical A
Page 59 and 60: If you were not on the EBCH board,
Page 61 and 62: If you were asked to describe the E
Page 63 and 64: If the EBCH did not exist, what wou
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67 and 68: The spread of the ratings is presen
Page 69 and 70: C. How the Relationship with the EB
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
Page 77 and 78: ALL9 * Listed below are four potent
Page 79: ALL14 How effective is each of thes
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
Page 113 and 114: CM4 What percentage of people in th
Page 115 and 116: CM8 How likely might you be to dona
Page 117 and 118: CM12 What factors do you consider w
Page 119 and 120: CL5 What is the highest degree or l
Page 121 and 122: Networked Nonprofits: Maturity of P
Page 123 and 124: At this stage, the organization doe
Page 125 and 126: Organizations in this category have
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FOR IMMEDIATE RELEASE East Bay Comm
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Appendix G Radio PSA Alert Template
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Appendix I Press Kit Guidelines Wha
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Appendix J WordPress Guide 132
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