East Bay Coalition for the Homeless - Roger Williams University

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The following questions ask about the EBCH’s image and the East Bay community’s overall awareness of the EBCH. No individual information will be reported. Your individual responses will only be available to the class. ALL4 What percentage of people in the East Bay do you think are aware of the EBCH’s programs ○○ I don’t know ○○ 0% ○○ 10% ○○ 20% ○○ 30% ○○ 40% ○○ 50% ○○ 60% ○○ 70% ○○ 80% ○○ 90% ○○ 100% ALL5 If you were asked to describe the EBCH, what strengths, if any, would come to mind There are spaces for up to three responses. If none comes to mind, please type “None” in the first text box. Strength 1 Strength 2 Strength 3 ALL6 If you were asked to describe the EBCH, what weaknesses, if any, would come to mind There are spaces for up to three responses. If none comes to mind, please type “None” in the first text box. Weakness 1 Weakness 2 Weakness 3 ALL7 If the EBCH did not exist, what would be the impact on the East Bay Community ALL8 What makes the EBCH different from other organizations that help the homeless 71
ALL9 * Listed below are four potential messages that the EBCH might use to tell its story in order to attract potential donors. Rank the messages from 1 to 4, with “1” being the most effective message and “4” being the least effective message. Type the rank (1, 2, 3, or 4) in the box next to each message. No two messages can have the same rank. Presentation of these messages was rotated. ______ Forty percent of the homeless are families. Help the East Bay Coalition for the Homeless provide affordable and safe transitional housing while these families get back on their feet. ______ Homelessness does not discriminate. It doesn’t matter if you are well-educated, have a beautiful family, or have fought for our country. The East Bay Coalition for the Homeless helps people thrive in society through transitional housing, a work requirement, and skills training. Homelessness can happen to anyone, and the EBCH has been able to make a difference in the lives of hundreds of Rhode Islanders. But we cannot do it alone; we need your help to make this difference, too. ______ Homelessness can happen to anyone; homelessness does not discriminate. It can happen to families just like yours: fathers and mothers, uncles and aunts, sons and daughters. The East Bay Coalition for the Homeless reaches out to people in need and offers them a helping hand. The EBCH has made a difference in the lives of hundreds of East Bay families, but we cannot do it alone. We need your help to continue making a difference in our community. ______ It’s your neighbor whose husband has cancer. It’s your co-worker who lost her job in a bad economy. It’s the soldier who lost his arm and can no longer work. Homelessness can happen to them, and it can happen to you. The East Bay Coalition for the Homeless has a track record of keeping families off the streets and helping them overcome life’s challenges. ALL10 Comments about the messages above. ALL11 Are there other messages that would be more effective 72
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EAST BAY COALITION FOR THE HOMELESS
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CPC Project Disclaimer: The reader
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Table of Contents Executive Summary
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Project Goals & Objectives Client R
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Fall 2012 Baseline Board Survey See
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Situation Analysis Organizational A
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Competitive Analysis: Internet Acce
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Competitive Analysis: Social Media
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Competitive Analysis: Differential
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SWOT Analysis Strengths 1. Staff’
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Positioning Strategy There are a nu
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Logo The existing logo, while recog
Page 25 and 26: Additional Messaging Under the “O
Page 27 and 28: Communication Objectives, Strategie
Page 29 and 30: Blogging Blogs provide a voice for
Page 31 and 32: Facebook Guidelines & Strategies 1.
Page 33 and 34: LinkedIn LinkedIn can help the EBCH
Page 35 and 36: Youtube/Vimeo Short videos provide
Page 37 and 38: Press Releases/Media Advisories/New
Page 39 and 40: Suggested Events 1. Walk-together:
Page 41 and 42: RIPTA Advertising A program of “i
Page 43 and 44: Donor Premiums There are a number o
Page 45 and 46: Sample Executions Sample Business C
Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
Page 49 and 50: Campaign Evaluation What to Track W
Page 51 and 52: Appendix A Fall 2012 Research Repor
Page 53 and 54: Executive Summary This report discu
Page 55 and 56: Research Process Research Objective
Page 57 and 58: Findings and Analysis Statistical A
Page 59 and 60: If you were not on the EBCH board,
Page 61 and 62: If you were asked to describe the E
Page 63 and 64: If the EBCH did not exist, what wou
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67 and 68: The spread of the ratings is presen
Page 69 and 70: C. How the Relationship with the EB
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75: ALL RESPONDENTS SEE THE REMAINING Q
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
Page 113 and 114: CM4 What percentage of people in th
Page 115 and 116: CM8 How likely might you be to dona
Page 117 and 118: CM12 What factors do you consider w
Page 119 and 120: CL5 What is the highest degree or l
Page 121 and 122: Networked Nonprofits: Maturity of P
Page 123 and 124: At this stage, the organization doe
Page 125 and 126: Organizations in this category have
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FOR IMMEDIATE RELEASE East Bay Comm
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Appendix G Radio PSA Alert Template
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Appendix I Press Kit Guidelines Wha
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Appendix J WordPress Guide 132
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East Bay Coalition for the Homeless - Roger Williams University

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