East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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D. Reaching out to donors, especially high-profile ones.<br />
In your experience, what are <strong>the</strong> most effective media outlets <strong>for</strong> communicating with potential donors<br />
EBCH & EBCAP Board Responses: Special events, social media, television and radio were identified as <strong>the</strong> best ways to<br />
communicate with potential donors. Newsletters (both electronic and paper) and email were <strong>the</strong> next most frequent<br />
responses. The value of special events, however, was questioned by some as being targeted more toward current ra<strong>the</strong>r<br />
than new donors.<br />
How might <strong>the</strong> EBCH reach out to high-profile individuals within <strong>the</strong> Rhode Island charitable community<br />
EBCH & EBCAP Board Responses: Concrete suggestions that would facilitate “making <strong>the</strong> ask” include brochures targeted<br />
toward donors (instead of EBCH clients, as is <strong>the</strong> case with current brochures), hiring a fundraising consultant<br />
to approach corporations, and holding events that would attract high-profile donors and/or would be attractive to<br />
a high-profile sponsor. Some respondents wrote that many of <strong>the</strong> high-profile donors already are tied in with o<strong>the</strong>r<br />
charities, making it difficult to ask <strong>the</strong>m to contribute to <strong>the</strong> EBCH.<br />
Limitations<br />
This section is short because we only surveyed <strong>the</strong> EBCH and EBCAP boards and <strong>the</strong>re<strong>for</strong>e do not have a broader<br />
picture of how <strong>the</strong> EBCH is perceived. These results provide an “insider” perspective, not those of current and <strong>for</strong>mer<br />
donors as well as <strong>the</strong> <strong>East</strong> <strong>Bay</strong> community. Additionally, not every board member responded to <strong>the</strong> survey which leads<br />
to <strong>the</strong> incomplete picture.<br />
Never<strong>the</strong>less, <strong>the</strong> results do indicate that board members are cognizant of <strong>the</strong> image and awareness problems – and<br />
<strong>the</strong> concomitant fundraising issues. The responses suggest a board that is willing to help, but that would like some<br />
assistance.<br />
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