East Bay Coalition for the Homeless - Roger Williams University

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B. Positioning the EBCH Since questions about an organization’s strengths and weaknesses often tend to elicit internally-focused responses, the survey included two other questions to help understand how the EBCH is positioned relative to other organizations that address homelessness. What makes the EBCH different from other organizations that help the homeless EBCH & EBCAP Board Responses: Responses from the EBCH board are more specific and varied than those from the EBCAP board. EBCH board members view the case management function that helps families become independent as the primary point of distinction. Sub-elements of that function (not simply being a shelter and requiring that clients be employed) also are identified. The most frequent response from EBCAP board members that “I don’t know” or “I am not sure” reflects the lack of knowledge about just what the EBCH does, further underscoring the awareness/ branding issue. EBCH Points of Dis.nc.on Helps Families Become Independent (Hand Up Not a Hand Out) EBCH Board Responses Not a Shelter 3 Clients Must Be Employed 2 Supportive of Local Needs 1 Small Organization 1 EBCAP Board Responses 3 1 Don’t Know/Unsure 3 Are No Similar Organizations 1 57
If the EBCH did not exist, what would be the impact on the East Bay Community EBCH & EBCAP Board Responses: Members of both boards agree that without the EBCH and its services, the East Bay would see an increase in homelessness. EBCH board members augmented this situation by suggesting that EBCH clients would need to seek assistance from other organizations, which might not provide effective services. It is interesting to note, however, that three EBCAP board members were not certain what the impact would be, suggesting once again that perhaps the awareness issue begins close to home. East Bay Community Impact if No EBCH EBCH Board Responses EBCAP Board Responses Increase in Homelessness 3 2 Less Housing/Resource Availability 3 2 Clients Have to Go Elsewhere 2 Less Lead Paint Awareness 1 1 Not Sure 3 None 1 Responses to the four questions here point to the EBCH’s distinctiveness residing in the focus on helping families become independent, on their developing skills and attitudes that will keep them from becoming homeless in the future, once they no longer have access to the EBCH’s services. Questions in the next section addressed how best to convey that message. 58
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EAST BAY COALITION FOR THE HOMELESS
Page 3 and 4:
CPC Project Disclaimer: The reader
Page 5 and 6:
Table of Contents Executive Summary
Page 7 and 8:
Project Goals & Objectives Client R
Page 9 and 10:
Fall 2012 Baseline Board Survey See
Page 11 and 12: Situation Analysis Organizational A
Page 13 and 14: Competitive Analysis: Internet Acce
Page 15 and 16: Competitive Analysis: Social Media
Page 17 and 18: Competitive Analysis: Differential
Page 19 and 20: SWOT Analysis Strengths 1. Staff’
Page 21 and 22: Positioning Strategy There are a nu
Page 23 and 24: Logo The existing logo, while recog
Page 25 and 26: Additional Messaging Under the “O
Page 27 and 28: Communication Objectives, Strategie
Page 29 and 30: Blogging Blogs provide a voice for
Page 31 and 32: Facebook Guidelines & Strategies 1.
Page 33 and 34: LinkedIn LinkedIn can help the EBCH
Page 35 and 36: Youtube/Vimeo Short videos provide
Page 37 and 38: Press Releases/Media Advisories/New
Page 39 and 40: Suggested Events 1. Walk-together:
Page 41 and 42: RIPTA Advertising A program of “i
Page 43 and 44: Donor Premiums There are a number o
Page 45 and 46: Sample Executions Sample Business C
Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
Page 49 and 50: Campaign Evaluation What to Track W
Page 51 and 52: Appendix A Fall 2012 Research Repor
Page 53 and 54: Executive Summary This report discu
Page 55 and 56: Research Process Research Objective
Page 57 and 58: Findings and Analysis Statistical A
Page 59 and 60: If you were not on the EBCH board,
Page 61: If you were asked to describe the E
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67 and 68: The spread of the ratings is presen
Page 69 and 70: C. How the Relationship with the EB
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
Page 77 and 78: ALL9 * Listed below are four potent
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
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CM4 What percentage of people in th
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CM8 How likely might you be to dona
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CM12 What factors do you consider w
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CL5 What is the highest degree or l
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Networked Nonprofits: Maturity of P
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At this stage, the organization doe
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Organizations in this category have
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FOR IMMEDIATE RELEASE East Bay Comm
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Appendix G Radio PSA Alert Template
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Appendix I Press Kit Guidelines Wha
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Appendix J WordPress Guide 132
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East Bay Coalition for the Homeless - Roger Williams University

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