East Bay Coalition for the Homeless - Roger Williams University

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II. Current EBCH Image To investigate the current EBCH image, the survey asked about EBCH strengths and weaknesses, factors that differentiate the EBCH from other organizations that address homelessness, and the impact on the East Bay community if the EBCH did not exist. A. EBCH Strengths and Weaknesses If you were asked to describe the EBCH, what strengths, if any, would come to mind EBCH & EBCAP Board Responses: Members of each board agree that the EBCH’s primary strengths lie in its staff and in the services offered. EBCH staff, with their passion, commitment and dedication to the mission/cause was the most often mentioned strength, closely followed by comments about the importance of the services and support the EBCH offers to the East Bay community. Not too surprisingly, the EBCH board members also know that their commitment to the mission/cause is an important strength. Other characteristics garnered single mentions as noted in the table below. 55
If you were asked to describe the EBCH, what weaknesses, if any, would come to mind EBCH & EBCAP Board Responses: Once again, there is agreement across the two boards that the primary weakness is that the EBCH does not have a well-known or well-defined image, due in part to a lack of publicity. Correlated weaknesses are in the fundraising realm, with EBCH board members specifically pointing to there being few new donors (the organization relying on the same set of repeat donors) and few high-profile donors. EBCH Weaknesses EBCH Board Responses EBCAP Board Responses Awareness/Branding/Publicity 6 6 Fundraising 3 2 Board Coordination 3 Donors (Few new & few high-profile) 3 Last Minute Changes 1 Eligibility Criteria 1 None 1 56
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EAST BAY COALITION FOR THE HOMELESS
Page 3 and 4:
CPC Project Disclaimer: The reader
Page 5 and 6:
Table of Contents Executive Summary
Page 7 and 8:
Project Goals & Objectives Client R
Page 9 and 10: Fall 2012 Baseline Board Survey See
Page 11 and 12: Situation Analysis Organizational A
Page 13 and 14: Competitive Analysis: Internet Acce
Page 15 and 16: Competitive Analysis: Social Media
Page 17 and 18: Competitive Analysis: Differential
Page 19 and 20: SWOT Analysis Strengths 1. Staff’
Page 21 and 22: Positioning Strategy There are a nu
Page 23 and 24: Logo The existing logo, while recog
Page 25 and 26: Additional Messaging Under the “O
Page 27 and 28: Communication Objectives, Strategie
Page 29 and 30: Blogging Blogs provide a voice for
Page 31 and 32: Facebook Guidelines & Strategies 1.
Page 33 and 34: LinkedIn LinkedIn can help the EBCH
Page 35 and 36: Youtube/Vimeo Short videos provide
Page 37 and 38: Press Releases/Media Advisories/New
Page 39 and 40: Suggested Events 1. Walk-together:
Page 41 and 42: RIPTA Advertising A program of “i
Page 43 and 44: Donor Premiums There are a number o
Page 45 and 46: Sample Executions Sample Business C
Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
Page 49 and 50: Campaign Evaluation What to Track W
Page 51 and 52: Appendix A Fall 2012 Research Repor
Page 53 and 54: Executive Summary This report discu
Page 55 and 56: Research Process Research Objective
Page 57 and 58: Findings and Analysis Statistical A
Page 59: If you were not on the EBCH board,
Page 63 and 64: If the EBCH did not exist, what wou
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67 and 68: The spread of the ratings is presen
Page 69 and 70: C. How the Relationship with the EB
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
Page 77 and 78: ALL9 * Listed below are four potent
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
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CD10 Which of these fundraising eve
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CM4 What percentage of people in th
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CM8 How likely might you be to dona
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CM12 What factors do you consider w
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CL5 What is the highest degree or l
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Networked Nonprofits: Maturity of P
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At this stage, the organization doe
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Organizations in this category have
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FOR IMMEDIATE RELEASE East Bay Comm
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Appendix G Radio PSA Alert Template
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Appendix I Press Kit Guidelines Wha
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Appendix J WordPress Guide 132
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East Bay Coalition for the Homeless - Roger Williams University

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