East Bay Coalition for the Homeless - Roger Williams University

More documents

Recommendations

Info

What is the Board’s perception of how aware people in RI are of the EBCH What is the Board’s perception of what people in RI know about the EBCH and its programs What is the Board’s perception of how people in RI evaluate the EBCH What is known about donors (past, current, & repeat) What activities might increase donors and donations How well known (in RI) are EBCH board members To what extent are EBCH board members perceived to be community leaders To what extent are EBCH board members identified with the EBCH What is the level of personal relevance of the EBCH to board members What do board members think about current EBCH fundraising activities What are board preferences for additional/different fundraising activities Survey Development We designed a survey for distribution to the EBCH and EBCAP board members. Using the Qualtrics online survey platform, we created an anonymous survey of with 29 questions grouped into five topic areas. Roles of current or former EBCH and EBCAP board members How established the organization is in the community Awareness of the EBCH and perceptions of its image What the most effective messages would be for telling the EBCH “story” Information about fundraising efforts To avoid bias in responses, questions that might be taken as sensitive were constructed using accepted protocols. For example, instead of directly asking about EBCH weaknesses, the question was phrased to make it acceptable to suggest areas that might need improvement. We collaborated with an honors junior service–learning class to construct the narratives that were presented in the “most effective messages” section. Students in this course investigated homelessness in Rhode Island and wrote six potential narratives. We refined that set to the four that were tested in the survey. We remained in contact with the Director while developing the survey to make sure that we were on track and that the questions were appropriate for the board members. The survey was fielded only after the Director approved both the survey and the email invitation wording. Survey Distribution The survey link was emailed to 28 board members, 13 current and former EBCH board members and the 15 members of the EBCAP board (two board members were provided paper copies). Survey respondents were ensured anonymity and confidentiality. 51
Findings and Analysis Statistical Analysis Because of the small number of respondents, the analysis below primarily presents the number of people responding to each question category. The discussion also separates EBCH board and EBCAP board responses. When a question asked for written comments, results are reported both in summary form along with individual exemplars. Description of Survey Respondents Sixteen EBCH and EBCAP board members responded to the survey, eight from each board. The respondents included seven males and nine females. Two have been a board member for less than one year, six have been on the board for 1-to-3 years, three have been on the board for 4-to-6 years, and five have been on the board for more than six years. I. EBCH Awareness A. General Awareness The survey included one question to assess board members’ perceptions about how well known the EBCH is. What percentage of people in the East Bay do you think are aware of the EBCH’s programs EBCH & EBCAP Board Responses: All respondents acknowledge that the EBCH is not well known among the East Bay community. The specific percentages are not important; rather the acknowledged lack of awareness is the issue that needs to be addressed. Awareness of EBCH by East Bay Community (% based on respondents’ percep;ons) I don’t know 0% EBCH Board Responses EBCAP Board Responses 1 1 10% 20% 2 1 4 1 30% 1 4 40% 50% 1 52
Page 1 and 2:
EAST BAY COALITION FOR THE HOMELESS
Page 3 and 4:
CPC Project Disclaimer: The reader
Page 5 and 6: Table of Contents Executive Summary
Page 7 and 8: Project Goals & Objectives Client R
Page 9 and 10: Fall 2012 Baseline Board Survey See
Page 11 and 12: Situation Analysis Organizational A
Page 13 and 14: Competitive Analysis: Internet Acce
Page 15 and 16: Competitive Analysis: Social Media
Page 17 and 18: Competitive Analysis: Differential
Page 19 and 20: SWOT Analysis Strengths 1. Staff’
Page 21 and 22: Positioning Strategy There are a nu
Page 23 and 24: Logo The existing logo, while recog
Page 25 and 26: Additional Messaging Under the “O
Page 27 and 28: Communication Objectives, Strategie
Page 29 and 30: Blogging Blogs provide a voice for
Page 31 and 32: Facebook Guidelines & Strategies 1.
Page 33 and 34: LinkedIn LinkedIn can help the EBCH
Page 35 and 36: Youtube/Vimeo Short videos provide
Page 37 and 38: Press Releases/Media Advisories/New
Page 39 and 40: Suggested Events 1. Walk-together:
Page 41 and 42: RIPTA Advertising A program of “i
Page 43 and 44: Donor Premiums There are a number o
Page 45 and 46: Sample Executions Sample Business C
Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
Page 49 and 50: Campaign Evaluation What to Track W
Page 51 and 52: Appendix A Fall 2012 Research Repor
Page 53 and 54: Executive Summary This report discu
Page 55: Research Process Research Objective
Page 59 and 60: If you were not on the EBCH board,
Page 61 and 62: If you were asked to describe the E
Page 63 and 64: If the EBCH did not exist, what wou
Page 65 and 66: EBCAP Board Responses: Again, messa
Page 67 and 68: The spread of the ratings is presen
Page 69 and 70: C. How the Relationship with the EB
Page 71 and 72: Board Survey 66
Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
Page 77 and 78: ALL9 * Listed below are four potent
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108:
FD9 Why do you no longer donate to
Page 109 and 110:
CD5 How likely are you to encourage
Page 111 and 112:
CD10 Which of these fundraising eve
Page 113 and 114:
CM4 What percentage of people in th
Page 115 and 116:
CM8 How likely might you be to dona
Page 117 and 118:
CM12 What factors do you consider w
Page 119 and 120:
CL5 What is the highest degree or l
Page 121 and 122:
Networked Nonprofits: Maturity of P
Page 123 and 124:
At this stage, the organization doe
Page 125 and 126:
Organizations in this category have
Page 127 and 128:
122
Page 129 and 130:
124
Page 131 and 132:
FOR IMMEDIATE RELEASE East Bay Comm
Page 133 and 134:
Appendix G Radio PSA Alert Template
Page 135 and 136:
Appendix I Press Kit Guidelines Wha
Page 137 and 138:
Appendix J WordPress Guide 132
Page 139 and 140:
135
Page 141:
137
show all

East Bay Coalition for the Homeless - Roger Williams University

Create successful ePaper yourself

Delete template?

Save as template?