East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Introduction & Background<br />
The EBCH’s mission is to house homeless families with children and provide <strong>the</strong>m with <strong>the</strong> skills necessary to become<br />
independent. Families receive an education and job training as well as food and nutrition services. These services<br />
continue until families are stable, living in a home that is af<strong>for</strong>dable. EBCH also offers Emergency Rental Assistance<br />
services to help those who are in danger of becoming homeless. More recently, <strong>the</strong> EBCH has also become a Certified<br />
Lead Center offering education concerning lead poisoning. However, <strong>the</strong> EBCH has been struggling to receive<br />
sufficient funding <strong>for</strong> <strong>the</strong> services provided. Thus, <strong>the</strong> EBCH submitted a proposal to <strong>the</strong> RWU Community Partnerships<br />
Center (CPC) requesting help with marketing research and marketing strategies to increase <strong>the</strong> awareness and<br />
donations.<br />
After discussions with <strong>the</strong> Diane Smith, <strong>the</strong> EBCH Director, Susan Schenck, EBCAP COO, Arnold Robinson, CPC<br />
Director, and Kathy Micken, RWU Professor of Marketing, <strong>the</strong> scope of <strong>the</strong> project was defined to cover <strong>the</strong> fall 2012<br />
and spring 2013 semesters.<br />
The fall semester marketing research class would be responsible <strong>for</strong> <strong>the</strong> following activities.<br />
• Create, field and analyze a survey of EBCH and EBCAP board members.<br />
• Draft a survey to be sent to EBCAP newsletter recipients – who represented current and <strong>for</strong>mer<br />
donors to <strong>the</strong> EBCH as well as community members who were not EBCH donors.<br />
• Present <strong>the</strong> results to <strong>the</strong> EBCH board.<br />
The spring marketing class would be responsible <strong>for</strong> <strong>the</strong> following activities.<br />
• Finalize <strong>the</strong> second survey, field it and analyze <strong>the</strong> data.<br />
• In collaboration with <strong>the</strong> Web Development Center class, create a marketing plan <strong>for</strong> <strong>the</strong> EBCH<br />
to include<br />
»»<br />
a new website<br />
»»<br />
a new logo, and<br />
»»<br />
specific marketing strategies.<br />
The report that follows presents <strong>the</strong> results of <strong>the</strong> survey of <strong>the</strong> EBCH and EBCAP boards.<br />
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