East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University East Bay Coalition for the Homeless - Roger Williams University
Appendices A: Fall 2012 Research Report and Survey................................................................................... 46 B: December 13, 2012, EBCH Board Presentation Slides........................................................... 76 C: Spring 2013 Research Results Slides...................................................................................... 84 D: Spring 2013 Survey................................................................................................................... 97 E: Crawl–Walk–Run–Fly Model for Non-profit Social Media Strategies....................................... 115 F: Press Release Template & Examples...................................................................................... 125 G: Radio PSA Alert Template........................................................................................................ 128 H: Press Conference Guidelines.................................................................................................. 129 I: Press Kit Guidelines.................................................................................................................. 130 J: WordPress Guide...................................................................................................................... 132 45
Appendix A Fall 2012 Research Report and Survey 46
- Page 1 and 2: EAST BAY COALITION FOR THE HOMELESS
- Page 3 and 4: CPC Project Disclaimer: The reader
- Page 5 and 6: Table of Contents Executive Summary
- Page 7 and 8: Project Goals & Objectives Client R
- Page 9 and 10: Fall 2012 Baseline Board Survey See
- Page 11 and 12: Situation Analysis Organizational A
- Page 13 and 14: Competitive Analysis: Internet Acce
- Page 15 and 16: Competitive Analysis: Social Media
- Page 17 and 18: Competitive Analysis: Differential
- Page 19 and 20: SWOT Analysis Strengths 1. Staff’
- Page 21 and 22: Positioning Strategy There are a nu
- Page 23 and 24: Logo The existing logo, while recog
- Page 25 and 26: Additional Messaging Under the “O
- Page 27 and 28: Communication Objectives, Strategie
- Page 29 and 30: Blogging Blogs provide a voice for
- Page 31 and 32: Facebook Guidelines & Strategies 1.
- Page 33 and 34: LinkedIn LinkedIn can help the EBCH
- Page 35 and 36: Youtube/Vimeo Short videos provide
- Page 37 and 38: Press Releases/Media Advisories/New
- Page 39 and 40: Suggested Events 1. Walk-together:
- Page 41 and 42: RIPTA Advertising A program of “i
- Page 43 and 44: Donor Premiums There are a number o
- Page 45 and 46: Sample Executions Sample Business C
- Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
- Page 49: Campaign Evaluation What to Track W
- Page 53 and 54: Executive Summary This report discu
- Page 55 and 56: Research Process Research Objective
- Page 57 and 58: Findings and Analysis Statistical A
- Page 59 and 60: If you were not on the EBCH board,
- Page 61 and 62: If you were asked to describe the E
- Page 63 and 64: If the EBCH did not exist, what wou
- Page 65 and 66: EBCAP Board Responses: Again, messa
- Page 67 and 68: The spread of the ratings is presen
- Page 69 and 70: C. How the Relationship with the EB
- Page 71 and 72: Board Survey 66
- Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
- Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
- Page 77 and 78: ALL9 * Listed below are four potent
- Page 79 and 80: ALL14 How effective is each of thes
- Page 81 and 82: Appendix B December 13, 2012, EBCH
- Page 83 and 84: You would continue to advocate for
- Page 85 and 86: How many events per year... Should
- Page 87 and 88: Differentiating Characteristics •
- Page 89 and 90: Appendix C Spring 2013 Research Res
- Page 91 and 92: Education 60% 50% 40% 30% 20%
- Page 93 and 94: Familiarity w/ Other Organizations
- Page 95 and 96: Donations: EBCH and Others Reasons
- Page 97 and 98: Donate to other charities 100% 90%
- Page 99 and 100: Know Anyone Associated with the EBC
Appendices<br />
A: Fall 2012 Research Report and Survey................................................................................... 46<br />
B: December 13, 2012, EBCH Board Presentation Slides........................................................... 76<br />
C: Spring 2013 Research Results Slides...................................................................................... 84<br />
D: Spring 2013 Survey................................................................................................................... 97<br />
E: Crawl–Walk–Run–Fly Model <strong>for</strong> Non-profit Social Media Strategies....................................... 115<br />
F: Press Release Template & Examples...................................................................................... 125<br />
G: Radio PSA Alert Template........................................................................................................ 128<br />
H: Press Conference Guidelines.................................................................................................. 129<br />
I: Press Kit Guidelines.................................................................................................................. 130<br />
J: WordPress Guide...................................................................................................................... 132<br />
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