East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Campaign Evaluation<br />
What to Track<br />
Website<br />
1. Number of Unique visitors (& number of repeat visitors)<br />
2. Time spent on website <strong>for</strong> each visit<br />
3. Most visited page(s)<br />
Social Media<br />
1. Increase in number of Facebook friends & Likes<br />
2. Number of Facebook posts/comments (also track number of positive vs negative comments)<br />
3. Number of Twitter followers<br />
4. Number of re-Tweets<br />
5. Number of blog followers and posts/comments<br />
Events<br />
1. Track number of attendees<br />
2. Track number of new donors/volunteers from attendee lists<br />
Traditional Media<br />
1. Track number of media mentions<br />
2. Track number of column inches (can compute a dollar value based on <strong>the</strong> medium’s ad rates)<br />
Funding<br />
1. Track number of new donors<br />
2. Track donation amounts<br />
3. Track rate of donor retention<br />
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