East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University East Bay Coalition for the Homeless - Roger Williams University
Wrist Bands The idea of the wristbands is to create awareness at all times for wearers and to create a buzz by offering an item that people “must have.” Schools, clubs, and any other organizations could support the EBCH, using the wristbands as fundraisers. Wristbands can be easily created, with the color and name suitable to the organization. The price for the wristbands varies by quantity, with larger orders having a cheaper per-unit price. On some websites 100 wristbands were priced at $100. www.wristbandconnection.com/make-your-own-wristbands/ www.wrist-band.com/ T-Shirts T-shirts can be sold and/or given away at events and as prizes for volunteers. As with the wristbands, schools, clubs, and any other organizations could support the EBCH, using the t-shirts as fundraisers. T-shirts also are a quiet means of creating awareness. EAST BAY COALITION FOR THE HOMELESS 43
Campaign Evaluation What to Track Website 1. Number of Unique visitors (& number of repeat visitors) 2. Time spent on website for each visit 3. Most visited page(s) Social Media 1. Increase in number of Facebook friends & Likes 2. Number of Facebook posts/comments (also track number of positive vs negative comments) 3. Number of Twitter followers 4. Number of re-Tweets 5. Number of blog followers and posts/comments Events 1. Track number of attendees 2. Track number of new donors/volunteers from attendee lists Traditional Media 1. Track number of media mentions 2. Track number of column inches (can compute a dollar value based on the medium’s ad rates) Funding 1. Track number of new donors 2. Track donation amounts 3. Track rate of donor retention 44
- Page 1 and 2: EAST BAY COALITION FOR THE HOMELESS
- Page 3 and 4: CPC Project Disclaimer: The reader
- Page 5 and 6: Table of Contents Executive Summary
- Page 7 and 8: Project Goals & Objectives Client R
- Page 9 and 10: Fall 2012 Baseline Board Survey See
- Page 11 and 12: Situation Analysis Organizational A
- Page 13 and 14: Competitive Analysis: Internet Acce
- Page 15 and 16: Competitive Analysis: Social Media
- Page 17 and 18: Competitive Analysis: Differential
- Page 19 and 20: SWOT Analysis Strengths 1. Staff’
- Page 21 and 22: Positioning Strategy There are a nu
- Page 23 and 24: Logo The existing logo, while recog
- Page 25 and 26: Additional Messaging Under the “O
- Page 27 and 28: Communication Objectives, Strategie
- Page 29 and 30: Blogging Blogs provide a voice for
- Page 31 and 32: Facebook Guidelines & Strategies 1.
- Page 33 and 34: LinkedIn LinkedIn can help the EBCH
- Page 35 and 36: Youtube/Vimeo Short videos provide
- Page 37 and 38: Press Releases/Media Advisories/New
- Page 39 and 40: Suggested Events 1. Walk-together:
- Page 41 and 42: RIPTA Advertising A program of “i
- Page 43 and 44: Donor Premiums There are a number o
- Page 45 and 46: Sample Executions Sample Business C
- Page 47: EAST BAY COALITION FOR THE HOMELESS
- Page 51 and 52: Appendix A Fall 2012 Research Repor
- Page 53 and 54: Executive Summary This report discu
- Page 55 and 56: Research Process Research Objective
- Page 57 and 58: Findings and Analysis Statistical A
- Page 59 and 60: If you were not on the EBCH board,
- Page 61 and 62: If you were asked to describe the E
- Page 63 and 64: If the EBCH did not exist, what wou
- Page 65 and 66: EBCAP Board Responses: Again, messa
- Page 67 and 68: The spread of the ratings is presen
- Page 69 and 70: C. How the Relationship with the EB
- Page 71 and 72: Board Survey 66
- Page 73 and 74: THESE ARE QUESTIONS FOR EBCH BOARD
- Page 75 and 76: ALL RESPONDENTS SEE THE REMAINING Q
- Page 77 and 78: ALL9 * Listed below are four potent
- Page 79 and 80: ALL14 How effective is each of thes
- Page 81 and 82: Appendix B December 13, 2012, EBCH
- Page 83 and 84: You would continue to advocate for
- Page 85 and 86: How many events per year... Should
- Page 87 and 88: Differentiating Characteristics •
- Page 89 and 90: Appendix C Spring 2013 Research Res
- Page 91 and 92: Education 60% 50% 40% 30% 20%
- Page 93 and 94: Familiarity w/ Other Organizations
- Page 95 and 96: Donations: EBCH and Others Reasons
- Page 97 and 98: Donate to other charities 100% 90%
Wrist Bands<br />
The idea of <strong>the</strong> wristbands is to create awareness at all times <strong>for</strong> wearers and to create a buzz by offering an item that<br />
people “must have.” Schools, clubs, and any o<strong>the</strong>r organizations could support <strong>the</strong> EBCH, using <strong>the</strong> wristbands as<br />
fundraisers. Wristbands can be easily created, with <strong>the</strong> color and name suitable to <strong>the</strong> organization.<br />
The price <strong>for</strong> <strong>the</strong> wristbands varies by quantity, with larger orders having a cheaper per-unit price. On some websites<br />
100 wristbands were priced at $100.<br />
www.wristbandconnection.com/make-your-own-wristbands/<br />
www.wrist-band.com/<br />
T-Shirts<br />
T-shirts can be sold and/or given away at events and as prizes <strong>for</strong> volunteers. As with <strong>the</strong> wristbands, schools, clubs,<br />
and any o<strong>the</strong>r organizations could support <strong>the</strong> EBCH, using <strong>the</strong> t-shirts as fundraisers.<br />
T-shirts also are a quiet means of creating awareness.<br />
EAST BAY COALITION<br />
FOR THE HOMELESS<br />
43
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