East Bay Coalition for the Homeless - Roger Williams University

Donor Premiums
There are a number of ways to recognize donors. While none of these addresses the primary motivation for giving to
a cause one believes in, each may provide an incentive to give just a bit more or to give regularly.
1. The EBCH could establish “levels of giving” to entice people to stay with the organization longer. For example
after donations reach $500, a person would receive an EBCH sweatshirt. East Bay businesses might be approached
to contribute these types of awards, such as a free meal at a local restaurant.
2. When made public, listing donor names by giving level can create incentives to give at the next level.
3. Donor names and photos could be posted on the website.
4. Donor stories could also be featured on the website, with donors talking about how proud they are to be associated
with the EBCH and the benefits they’ve seen in their communities as a result of their donations and support.
5. A “Donor of the Year” award could be created for the donor who has done the most to help the organization as
a whole, not just financially.
6. Small thank-you certificates could be distributed for each donation received.
38