East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Suggested Events<br />
1. Walk-toge<strong>the</strong>r: like a traditional walk-a-thon, but<br />
emphasizing <strong>the</strong> idea that “we are all in this toge<strong>the</strong>r”<br />
and that <strong>the</strong> EBCH needs <strong>the</strong> community’s help.<br />
2. Sleep-Out: In a communal area in <strong>the</strong> <strong>East</strong> <strong>Bay</strong>,<br />
participants sleep in <strong>the</strong>ir cars to demonstrate what<br />
homelessness can be like. The event has visual and<br />
emotional impact and could generate good publicity.<br />
3. Giving-Back: Special dinner to top donors to say,<br />
“Thank you” and to showcase what <strong>the</strong>ir donations<br />
have made possible.<br />
Good to Know<br />
Consider an online event planning service<br />
such as EventBrite.<br />
• It’s free<br />
• Can create customizable events<br />
• Allows <strong>for</strong> online RSVPs, ticket purchases<br />
and donations<br />
• Can post invitations to <strong>the</strong> EBCH Facebook<br />
page <strong>for</strong> increased exposure<br />
• Can track event’s progress in real-time<br />
4. Coordinate with local restaurants to sponsor nights<br />
when 10%-to-20% of <strong>the</strong> proceeds go to <strong>the</strong> EBCH.<br />
5. Foster on-campus events at local colleges. The events<br />
will garner local press coverage and may generate new<br />
volunteers and future donors.<br />
6. Formal Gala. A year or two after implementing <strong>the</strong><br />
new marketing strategies <strong>the</strong> EBCH could hold a <strong>for</strong>mal<br />
gala: an upscale event to allow current and future<br />
donors to meet <strong>the</strong> people <strong>the</strong>ir money benefits. It<br />
will allow <strong>the</strong>m to converse with board members and<br />
staff of EBCH as well.<br />
Event Planning Caveats from <strong>the</strong> Research<br />
Survey responses from EBCH board members suggest that <strong>the</strong> EBCH should focus on a few signature events each<br />
year – at least until additional staff assistance is available. Board member responses revealed that board members would<br />
like to limit <strong>the</strong>ir planning and implementing of events to two or three per year and <strong>the</strong>ir attendance to two events<br />
per year.<br />
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