East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Youtube/Vimeo<br />
Short videos provide a way to connect with target audiences by telling <strong>the</strong> EBCH story in a compelling manner.<br />
Goals<br />
1. Awareness<br />
2. Education<br />
3. Consideration/Preference<br />
Why Videos<br />
1. Video uses sight and sound to create emotional connections that are difficult to approximate via o<strong>the</strong>r media<br />
2. Can be linked with o<strong>the</strong>r social media outlets<br />
3. Often passed along and recommended, creating additional word-of-mouth promotion<br />
4. But, can be costly to produce, though <strong>the</strong>y need not be.<br />
Examples from o<strong>the</strong>r homeless organizations<br />
1. WARM Shelter: http://vimeo.com/49316196<br />
2. RI <strong>Coalition</strong> <strong>for</strong> <strong>the</strong> <strong>Homeless</strong>’ YouTube channel: http://www.youtube.com/user/rihomeless<br />
3. RI <strong>Coalition</strong> <strong>for</strong> <strong>the</strong> <strong>Homeless</strong> example video: http://www.youtube.com/watchv=uZHyTv6L9VM<br />
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