East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Email Marketing<br />
Used judiciously, email is an easy way to stay in touch with <strong>the</strong> EBCH network, keeping <strong>the</strong> EBCH on <strong>the</strong> minds of<br />
friends and donors.<br />
Goals<br />
1. Reminders and updates <strong>for</strong> EBCH events<br />
2. Newsletter distribution<br />
Why Email Marketing<br />
1. Low cost means of connecting with target audiences<br />
2. Helps keeps EBCH top-of-mind leading to increased awareness and consideration/preference<br />
3. Does require staff members to create newsletters and periodic emails<br />
Email Marketing Guidelines & Strategies<br />
1. Don’t make email contacts too frequent<br />
2. Keep email contacts interesting and compelling – provide useful/helpful in<strong>for</strong>mation<br />
3. Keep email content short and to <strong>the</strong> point<br />
4. Consider using a service such as Constant Contact<br />
> Such services facilitate posting <strong>the</strong> newsletter to <strong>the</strong> EBCH Facebook page and website<br />
> Services also make it possible to track email metrics: who received <strong>the</strong> email, who opened it, who<br />
responded, and <strong>the</strong> like.<br />
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