East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Blogging<br />
Blogs provide a voice <strong>for</strong> an organization and a way to share its concerns with o<strong>the</strong>rs. Blogs can also foster connections<br />
within <strong>the</strong> charitable community.<br />
Goals<br />
1. Relate to your audiences (donors, potential donors, those who influence policy) by telling stories<br />
2. Provide a human face <strong>for</strong> <strong>the</strong> EBCH<br />
3. Keep interested individuals in<strong>for</strong>med about EBCH activities and initiatives<br />
4. Let audiences know how EBCH spends donors’ contributions<br />
5. Stimulate conversations about relevant topics<br />
General Blogging Guidelines<br />
1. Post consistently: establish a pattern <strong>for</strong> posts (once a week, once a day) so that readers know when to check back<br />
2. The best person to write posts is <strong>the</strong> person most excited to do so<br />
3. Consider using “guest posters” <strong>for</strong> special topics — such as a donor prior to a special event<br />
4. Craft each post to tell a mini-story: beginning (ideally with an interesting hook), middle, end (<strong>the</strong> “so what,” a<br />
call to action, a promise)<br />
5. Use multi-media (pictures, videos) to break up text and keep readers interested<br />
6. Create links to <strong>the</strong> EBCH website when appropriate<br />
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