- Page 1 and 2: EAST BAY COALITION FOR THE HOMELESS
- Page 3 and 4: CPC Project Disclaimer: The reader
- Page 5 and 6: Table of Contents Executive Summary
- Page 7 and 8: Project Goals & Objectives Client R
- Page 9 and 10: Fall 2012 Baseline Board Survey See
- Page 11 and 12: Situation Analysis Organizational A
- Page 13 and 14: Competitive Analysis: Internet Acce
- Page 15 and 16: Competitive Analysis: Social Media
- Page 17 and 18: Competitive Analysis: Differential
- Page 19 and 20: SWOT Analysis Strengths 1. Staff’
- Page 21: Positioning Strategy There are a nu
- Page 25 and 26: Additional Messaging Under the “O
- Page 27 and 28: Communication Objectives, Strategie
- Page 29 and 30: Blogging Blogs provide a voice for
- Page 31 and 32: Facebook Guidelines & Strategies 1.
- Page 33 and 34: LinkedIn LinkedIn can help the EBCH
- Page 35 and 36: Youtube/Vimeo Short videos provide
- Page 37 and 38: Press Releases/Media Advisories/New
- Page 39 and 40: Suggested Events 1. Walk-together:
- Page 41 and 42: RIPTA Advertising A program of “i
- Page 43 and 44: Donor Premiums There are a number o
- Page 45 and 46: Sample Executions Sample Business C
- Page 47 and 48: EAST BAY COALITION FOR THE HOMELESS
- Page 49 and 50: Campaign Evaluation What to Track W
- Page 51 and 52: Appendix A Fall 2012 Research Repor
- Page 53 and 54: Executive Summary This report discu
- Page 55 and 56: Research Process Research Objective
- Page 57 and 58: Findings and Analysis Statistical A
- Page 59 and 60: If you were not on the EBCH board,
- Page 61 and 62: If you were asked to describe the E
- Page 63 and 64: If the EBCH did not exist, what wou
- Page 65 and 66: EBCAP Board Responses: Again, messa
- Page 67 and 68: The spread of the ratings is presen
- Page 69 and 70: C. How the Relationship with the EB
- Page 71 and 72: Board Survey 66
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THESE ARE QUESTIONS FOR EBCH BOARD
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ALL RESPONDENTS SEE THE REMAINING Q
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ALL9 * Listed below are four potent
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ALL14 How effective is each of thes
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Appendix B December 13, 2012, EBCH
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You would continue to advocate for
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How many events per year... Should
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Differentiating Characteristics •
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Appendix C Spring 2013 Research Res
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Education 60% 50% 40% 30% 20%
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Familiarity w/ Other Organizations
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Donations: EBCH and Others Reasons
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Donate to other charities 100% 90%
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Know Anyone Associated with the EBC
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Message Effectiveness Tested five r
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This first question is a SCREENING
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FD5 How likely are you to encourage
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FD9 Why do you no longer donate to
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CD5 How likely are you to encourage
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CD10 Which of these fundraising eve
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CM4 What percentage of people in th
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CM8 How likely might you be to dona
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CM12 What factors do you consider w
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CL5 What is the highest degree or l
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Networked Nonprofits: Maturity of P
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At this stage, the organization doe
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Organizations in this category have
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FOR IMMEDIATE RELEASE East Bay Comm
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Appendix G Radio PSA Alert Template
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Appendix I Press Kit Guidelines Wha
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Appendix J WordPress Guide 132
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