East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Marketing Objectives & Strategies.<br />
Marke&ng Objec&ves <br />
Marke&ng Strategies <br />
Awareness<br />
Create a new brand identity<br />
Keep in<strong>for</strong>mation about <strong>the</strong> EBCH in front of<br />
current and potential donors<br />
Knowledge<br />
Provide essential in<strong>for</strong>mation about <strong>the</strong> EBCH and<br />
<strong>the</strong> impact of its programs so that donors will<br />
understand <strong>the</strong> value of EBCH to <strong>the</strong> community<br />
and place <strong>the</strong> EBCH in <strong>the</strong>ir “consideration set” as<br />
a potential organization <strong>for</strong> <strong>the</strong>ir donations<br />
Consideration -> Preference<br />
Personalize <strong>the</strong> EBCH’s work so that <strong>the</strong> stories<br />
have impact and resonate with current and<br />
potential donors. Show donors that <strong>the</strong>ir donations<br />
are put to good use<br />
Action<br />
Facilitate contact with <strong>the</strong> EBCH and facilitate<br />
donations<br />
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