East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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SWOT Analysis<br />
Strengths<br />
1. Staff’s passion <strong>for</strong> <strong>the</strong> cause & commitment to<br />
<strong>the</strong> organization’s mission<br />
2. Effective services (case management)<br />
3. Well-established organization<br />
4. EBCAP support<br />
Weaknesses<br />
1. Lack of awareness; no specific image/brand<br />
2. Minimal promotion; minimal marketing budget<br />
3. Minimal social media presence; poor website<br />
4. Fundraisers require time and ef<strong>for</strong>t but not<br />
necessarily provide a pay-off <strong>for</strong> that ef<strong>for</strong>t<br />
5. Few high-profile donors<br />
Opportunities<br />
1. Take advantage of <strong>the</strong> EBCAP umbrella<br />
2. Growing awareness of <strong>the</strong> homeless issue<br />
3. Growth of social media makes lower-cost but<br />
effective promotional ef<strong>for</strong>ts possible<br />
4. Take advantage of EBCH’s unique position as <strong>the</strong><br />
only program in Rhode Island’s <strong>East</strong> <strong>Bay</strong> providing<br />
long– and short–term housing + support <strong>for</strong><br />
families.<br />
Threats<br />
1. Competition <strong>for</strong> donors’ attention and<br />
interest is fragmented by o<strong>the</strong>r organizations<br />
with similar goals<br />
2. Attitudes and beliefs about homeless<br />
individuals<br />
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