East Bay Coalition for the Homeless - Roger Williams University

Target Audiences
The EBCH needs to reach two target audiences:
1. The general public. To raise awareness of its activities and services and its value to the East Bay community.
2. Donors. This target audience is smaller. Research did identify characteristics of current donors. To the extent that
potential donors will mirror that profile, here’s what we learned.
Current Donors tend to be well-educated individuals, ages 55-to-74, with incomes of $75,000 and up.
Potential Donors thus may have similar characteristics. It would also make sense to target younger individuals, ages
30-to-45, with college degrees, who believe in the cause. This strategy will allow the EBCH to begin to build future
major donors and tap into the energy of younger individuals.
Recognize Benefits to Donors
A primary benefit of donating is the emotional satisfaction donors receive from helping others. Some donors may
derive satisfaction from knowing that they made a contribution to a local cause, especially in a small community like
the East Bay where people can see the direct results of their actions. Some donors, however, may desire even more
tangible evidence of the impact of their contributions. For these donors the EBCH might offer a menu of donation
opportunities.
EBCH-­‐Owned Apartments Per Unit Costs
Monthly Quarterly Semi-annual Annual
Heat & Hot Water $75 $225 $450 $900
Water $38 $114 $228 $456
Electricity $48 $144 $288 $576
Property Taxes $42 $126 $252 $504
Property Insurance $39 $117 $234 $468
Maintenance & Repairs $27 $81 $162 $324
Expenses Per Unit $269 $807 $1,614 $3,228
Case Management $225 $675 $1,350 $2,700
Cost for housing & support
services for a family of three
$494 $1,482 $2,964 $5,928
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