East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Competitive Analysis: Social Media Usage<br />
Only one organization seems to be Web 2.0–savvy. The rest display various degrees of social media usage as reflected<br />
in <strong>the</strong> chart below. Data <strong>for</strong> <strong>the</strong> chart were collected from each organization’s official Facebook and Twitter accounts.<br />
Data were <strong>the</strong>n used to position <strong>the</strong> EBCH and its competitors in terms of social media usage, as seen in <strong>the</strong> map<br />
on <strong>the</strong> next page. The RI <strong>Coalition</strong> <strong>for</strong> <strong>the</strong> <strong>Homeless</strong> maintains <strong>the</strong> strongest social media presence and is <strong>the</strong> most<br />
up-to-date. The website links to its Facebook and Twitter accounts; press releases also are archived on <strong>the</strong> website. The<br />
Providence Center also links its website to its Facebook and Twitter accounts as well as to its LinkedIn connection.<br />
Amos House only has a Facebook and Twitter account, but <strong>the</strong>y both are up-to-date. The o<strong>the</strong>r organizations have<br />
very limited social media resources that are not up-to-date.<br />
2,500 <br />
2,000 <br />
1,500 <br />
1,000 <br />
500 <br />
Facebook Likes <br />
TwiJer Followers <br />
0 <br />
RI Coali.on <strong>for</strong> <strong>the</strong> <strong>Homeless</strong> <br />
Crossroads RI <br />
RI Housing Resources Comission <br />
Housing Network <strong>for</strong> RI <br />
Amos House <br />
Providence Center <br />
WARM House <br />
EBCH <br />
9
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