East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Appendix I<br />
Press Kit Guidelines<br />
What to Include in a Successful Press Kit<br />
Press kits will vary based on what you are promoting and <strong>the</strong> type of venue where you’ll be<br />
distributing your press kit.<br />
What you do include is a very important decision because a press kit is an easy way to put <strong>the</strong><br />
spotlight on you or your organization. You can even think of it as your company’s greatest hits<br />
compilation because you’re compiling <strong>the</strong> info you want <strong>the</strong> media to know about you and your<br />
services into one tidy package.<br />
The main press kits components you’ll want to consider are:<br />
Press Release<br />
Your press kit’s press release details why you have a press kit in <strong>the</strong> first place. If you’ve got a<br />
new service, <strong>the</strong> press kit helps introduce it. If your organization is partnering with ano<strong>the</strong>r, <strong>the</strong><br />
press kit announces it.<br />
Brief Letter/Table of Contents<br />
Your letter can be addressed to <strong>the</strong> media thanking <strong>the</strong>m <strong>for</strong> <strong>the</strong>ir interest in your organization<br />
and <strong>the</strong>n you can provide a summary of what’s included.<br />
Make your media contact’s name and contact info clear on this page since it will be <strong>the</strong> first one<br />
<strong>the</strong> press will see. All of <strong>the</strong>se elements help your content come toge<strong>the</strong>r and feel much more<br />
organized than just some papers stuffed into a folder.<br />
Brochure<br />
You can include your brochure also, to help explain your services in more detail.<br />
Product Sample<br />
The EBCH won’t have product samples, but you can include testimonials, pictures, and <strong>the</strong> like<br />
to illustrate what you do and how well you do it.<br />
Past Press Coverage<br />
If you’ve received free media coverage, you can include a sheet that details those media outlets.<br />
If you’re including articles, a few pages will be more than enough content <strong>for</strong> your press kit.<br />
Determine if a simple sheet identifying <strong>the</strong>se outlets instead would better serve your press kit<br />
and <strong>the</strong> editor/reporter.<br />
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