East Bay Coalition for the Homeless - Roger Williams University

Appendix G
Radio PSA Alert Template
PSA Alert Contact: Name
For Immediate Release
Title
[Date]
Phone Number
Email Address
Headline – attention catching, summarize
PSA Now Available
CITY, STATE – This should consist of roughly two paragraphs with several
sentences in each. Keep the language simple. Must include the who, what,
when, and where. Don’t try to cram everything; list only the important details;
space is limited. Write in the present tense.
The next section is where you would list versions of your PSA for different time
slots. This gives producers options and increases your chances of your PSA being
used. Include a call to action for listeners.
10 seconds: Include details using roughly 25 words
20 seconds: Use roughly 40 words
30 seconds: Use roughly 60 words
### (indicates the end of the document)
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