East Bay Coalition for the Homeless - Roger Williams University

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Appendix F Press Release Template and Example Press Release/Media Advisory Template FOR IMMEDIATE RELEASE Contact Name: Contact Phone Number: Contact Email Address: Headline – One sentence to summarize the major points (Times New Roman; 20 points) Lead – CITY, DATE – Explains the who, what, when, where, why, and how. One sentence; a short second sentence if necessary. Main Paragraph(s) – Offer more details. They should be written in present tense. Each sentence is a paragraph. Keep the language simple and avoid jargon. Quotes (should be included in main paragraphs) – This should be from a leader within the organization. Additional quotes can be taken from those participating. Closing – Any additional details that are related to the event or announcement should go in the closing. NOTE: All releases should be written in the invested pyramid style. This means that the most important information (who, what, when, where, why, and how) goes at the top and the least important information is listed at the end. 125
FOR IMMEDIATE RELEASE East Bay Community Walking to Help Fight Homelessness BRISTOL, Rhode Island (May 4, 2013) – Chief of police Josue D. Canario and other members of the law enforcement community will join with residents in the East Bay to raise awareness about the plight of the homeless in the East Bay. The WALK TOGETHER event is sponsored by the East Bay Coalition for the Homeless. The event to be held at Barrington High School track and field will invite East Bay community members to a walk-a-thon in order to increase awareness of the East Bay Coalition for the Homeless’ efforts to help community members that fall victim to homelessness. Activities will be available for children of all ages. Donated raffles and prizes will be distributed. “As a member of East Bay community, I was happy to sponsor East Bay Coalition’s WALK TOGETHER event,” stated Joe Smith, owner of a local deli. “ I hope when the community learns more about East Bay Coalition for the Homeless they will be inclined to contribute to this wonderful organization.” Since 1989, the East Bay Coalition for the Homeless has been helping families get back on their feet and preventing homelessness. This organization provides housing programs and emergency rental assistance. If you’d like more information about this topic, visit eastbayhomeless.org/ebch/home 126
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EAST BAY COALITION FOR THE HOMELESS
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CPC Project Disclaimer: The reader
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Table of Contents Executive Summary
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Project Goals & Objectives Client R
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Fall 2012 Baseline Board Survey See
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Situation Analysis Organizational A
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Competitive Analysis: Internet Acce
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Competitive Analysis: Social Media
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Competitive Analysis: Differential
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SWOT Analysis Strengths 1. Staff’
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Positioning Strategy There are a nu
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Logo The existing logo, while recog
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Additional Messaging Under the “O
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Communication Objectives, Strategie
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Blogging Blogs provide a voice for
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Facebook Guidelines & Strategies 1.
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LinkedIn LinkedIn can help the EBCH
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Youtube/Vimeo Short videos provide
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Press Releases/Media Advisories/New
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Suggested Events 1. Walk-together:
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RIPTA Advertising A program of “i
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Donor Premiums There are a number o
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Sample Executions Sample Business C
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EAST BAY COALITION FOR THE HOMELESS
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Campaign Evaluation What to Track W
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Appendix A Fall 2012 Research Repor
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Executive Summary This report discu
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Research Process Research Objective
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Findings and Analysis Statistical A
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If you were not on the EBCH board,
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If you were asked to describe the E
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If the EBCH did not exist, what wou
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EBCAP Board Responses: Again, messa
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The spread of the ratings is presen
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C. How the Relationship with the EB
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Board Survey 66
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THESE ARE QUESTIONS FOR EBCH BOARD
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ALL RESPONDENTS SEE THE REMAINING Q
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ALL9 * Listed below are four potent
Page 79 and 80: ALL14 How effective is each of thes
Page 81 and 82: Appendix B December 13, 2012, EBCH
Page 83 and 84: You would continue to advocate for
Page 85 and 86: How many events per year... Should
Page 87 and 88: Differentiating Characteristics •
Page 89 and 90: Appendix C Spring 2013 Research Res
Page 91 and 92: Education 60% 50% 40% 30% 20%
Page 93 and 94: Familiarity w/ Other Organizations
Page 95 and 96: Donations: EBCH and Others Reasons
Page 97 and 98: Donate to other charities 100% 90%
Page 99 and 100: Know Anyone Associated with the EBC
Page 101 and 102: Message Effectiveness Tested five r
Page 103 and 104: This first question is a SCREENING
Page 105 and 106: FD5 How likely are you to encourage
Page 107 and 108: FD9 Why do you no longer donate to
Page 109 and 110: CD5 How likely are you to encourage
Page 111 and 112: CD10 Which of these fundraising eve
Page 113 and 114: CM4 What percentage of people in th
Page 115 and 116: CM8 How likely might you be to dona
Page 117 and 118: CM12 What factors do you consider w
Page 119 and 120: CL5 What is the highest degree or l
Page 121 and 122: Networked Nonprofits: Maturity of P
Page 123 and 124: At this stage, the organization doe
Page 125 and 126: Organizations in this category have
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Page 133 and 134: Appendix G Radio PSA Alert Template
Page 135 and 136: Appendix I Press Kit Guidelines Wha
Page 137 and 138: Appendix J WordPress Guide 132
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East Bay Coalition for the Homeless - Roger Williams University

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