East Bay Coalition for the Homeless - Roger Williams University

Appendix F
Press Release Template and Example
Press Release/Media Advisory Template
FOR IMMEDIATE RELEASE
Contact Name:
Contact Phone Number:
Contact Email Address:
Headline – One sentence to summarize the major points (Times New Roman; 20 points)
Lead – CITY, DATE – Explains the who, what, when, where, why, and how. One sentence;
a short second sentence if necessary.
Main Paragraph(s) – Offer more details. They should be written in present tense. Each
sentence is a paragraph. Keep the language simple and avoid jargon.
Quotes (should be included in main paragraphs) – This should be from a leader within
the organization. Additional quotes can be taken from those participating.
Closing – Any additional details that are related to the event or announcement should go in
the closing.
NOTE: All releases should be written in the invested pyramid style. This means that the
most important information (who, what, when, where, why, and how) goes at the top and
the least important information is listed at the end.
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