East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
East Bay Coalition for the Homeless - Roger Williams University
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Key Research Findings<br />
Awareness/Image<br />
1. O<strong>the</strong>r than “insiders,” <strong>the</strong> EBCH is not well known<br />
2. EBCH image is not clearly articulated<br />
Strengths to Build Upon<br />
1. Dedicated staff and board; committed to <strong>the</strong> mission/cause<br />
2. Well thought of by current and <strong>for</strong>mer donors<br />
3. Strong belief that donations to <strong>the</strong> EBCH are put to good use<br />
New Messaging<br />
1. Highlight EBCH’s services that help families become independent<br />
2. Primary means of learning about charities is through news stories, direct contact and through family & friends<br />
3. Primary reasons <strong>for</strong> donating to a charitable organization are belief in <strong>the</strong> cause and belief that donations<br />
are well–spent<br />
Fundraising<br />
1. Board members need help asking <strong>for</strong> donations<br />
2. Non-donors express a willingness to make a donation<br />
3. Former donors stopped EBCH contributions because of <strong>the</strong>ir involvement in o<strong>the</strong>r organizations<br />
Fall presentation of research results to <strong>the</strong> EBCH Board<br />
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