You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
I asked my son, a software engineer with<br />
many outside interests from tropical fish to<br />
photography, how many non-professional<br />
organizations he pays dues to belong to:<br />
“None. Why It’s all on the web now, Dad.”<br />
GOOGLEWORLD...<br />
Ultimately, I fear, the old concept of a fee-for-service<br />
membership in specialty organizations, which all of us<br />
have known all our lives, is increasingly limited. If what<br />
they want is not instantly available on the web, the new<br />
generations pay no attention.<br />
Now it’s true that subscription revenue can at least<br />
partly be replaced with website advertising, such as that<br />
available through Google Associates. But relying on<br />
membership and dues as a major component of organizational<br />
income is becoming increasingly problematic.<br />
Our subject matter is not exactly in vogue, though<br />
it’s not yet of “niche” stature. While <strong>Winston</strong> <strong>Churchill</strong><br />
and World War II rank fair and high respectively among<br />
Google search percentiles (30th and 60th respectively),<br />
there are thousands of websites dedicated to our stock in<br />
trade—particularly leadership studies, international relations,<br />
the relevance of history, and other traditional areas<br />
The <strong>Churchill</strong> Centre tries to emphasize.<br />
So ask yourself: what is it in this brave new world that<br />
makes The <strong>Churchill</strong> Centre special As I see it, one<br />
main thing.<br />
We have always prided ourselves on being “the”<br />
source—the best assembly of <strong>Churchill</strong> writers, historians,<br />
educators and experts, where you can always<br />
expect the honest facts about a fascinating character and<br />
everything he touched in a complicated, highly debated,<br />
often controversial career—an almost unprecedented<br />
fifty years on the political scene, with dramatic parallels<br />
to the present.<br />
Only The <strong>Churchill</strong> Centre, for example, was able<br />
quickly and accurately to respond to the recent nonsense<br />
about <strong>Churchill</strong> covering up UFO sightings—old news<br />
which had been dealt with years ago (See “Another<br />
Cover-Up” on page 7.)<br />
Reliable knowledge and serious thought from the<br />
best sources is still our singular distinction. But if we<br />
want our little enterprise to survive, we need to consider<br />
methods not dependent on subscriptions and renewals—<br />
before the diminishing number of <strong>Churchill</strong>ians with the<br />
means to support our goals are dead. ,<br />
Is Google Making Us Stupid<br />
What the Internet is Doing to Our Brains<br />
by Nicholas Carr (Excerpt)<br />
The Atlantic, July/August 2008<br />
For the full article see http://xrl.us/bhmg3f<br />
Over the past few years I’ve had an uncomfortable<br />
sense that someone, or something, has been<br />
tinkering with my brain, remapping the neural circuitry,<br />
reprogramming the memory. My mind isn’t<br />
going—so far as I can tell—but it’s changing. I’m<br />
not thinking the way I used to think.<br />
I can feel it most strongly when I’m reading.<br />
Immersing myself in a book or a lengthy article used<br />
to be easy. My mind would get caught up in the narrative<br />
or the turns of the argument, and I’d spend<br />
hours strolling through long stretches of prose.<br />
That’s rarely the case anymore. Now my concentration<br />
often starts to drift after two or three pages. I<br />
get fidgety, lose the thread, begin looking for something<br />
else to do. I feel as if I’m always dragging my<br />
wayward brain back to the text. The deep reading<br />
that used to come naturally has become a struggle.<br />
I think I know what’s going on. For more than<br />
a decade now, I’ve been spending a lot of time<br />
online, searching and surfing and sometimes adding<br />
to the great databases of the internet. The web has<br />
been a godsend to me as a writer. Research that once<br />
required days in the stacks or periodical rooms of<br />
libraries can now be done in minutes. A few Google<br />
searches, some quick clicks on hyperlinks, and I’ve<br />
got the telltale fact or pithy quote I was after.<br />
Even when I’m not working, I’m as likely as<br />
not to be foraging in the web’s info-thickets, reading<br />
and writing e-mails, scanning headlines and blog<br />
posts, watching videos and listening to podcasts, or<br />
just tripping from link to link to link. (Unlike footnotes,<br />
to which they’re sometimes likened,<br />
hyperlinks don’t merely point to related works; they<br />
propel you toward them.) For me, as for others, the<br />
internet is becoming a universal medium, the<br />
conduit for most of the information that flows<br />
through my eyes and ears and into my mind. •<br />
FINEST HOUR 148 / 46