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I asked my son, a software engineer with<br />

many outside interests from tropical fish to<br />

photography, how many non-professional<br />

organizations he pays dues to belong to:<br />

“None. Why It’s all on the web now, Dad.”<br />

GOOGLEWORLD...<br />

Ultimately, I fear, the old concept of a fee-for-service<br />

membership in specialty organizations, which all of us<br />

have known all our lives, is increasingly limited. If what<br />

they want is not instantly available on the web, the new<br />

generations pay no attention.<br />

Now it’s true that subscription revenue can at least<br />

partly be replaced with website advertising, such as that<br />

available through Google Associates. But relying on<br />

membership and dues as a major component of organizational<br />

income is becoming increasingly problematic.<br />

Our subject matter is not exactly in vogue, though<br />

it’s not yet of “niche” stature. While <strong>Winston</strong> <strong>Churchill</strong><br />

and World War II rank fair and high respectively among<br />

Google search percentiles (30th and 60th respectively),<br />

there are thousands of websites dedicated to our stock in<br />

trade—particularly leadership studies, international relations,<br />

the relevance of history, and other traditional areas<br />

The <strong>Churchill</strong> Centre tries to emphasize.<br />

So ask yourself: what is it in this brave new world that<br />

makes The <strong>Churchill</strong> Centre special As I see it, one<br />

main thing.<br />

We have always prided ourselves on being “the”<br />

source—the best assembly of <strong>Churchill</strong> writers, historians,<br />

educators and experts, where you can always<br />

expect the honest facts about a fascinating character and<br />

everything he touched in a complicated, highly debated,<br />

often controversial career—an almost unprecedented<br />

fifty years on the political scene, with dramatic parallels<br />

to the present.<br />

Only The <strong>Churchill</strong> Centre, for example, was able<br />

quickly and accurately to respond to the recent nonsense<br />

about <strong>Churchill</strong> covering up UFO sightings—old news<br />

which had been dealt with years ago (See “Another<br />

Cover-Up” on page 7.)<br />

Reliable knowledge and serious thought from the<br />

best sources is still our singular distinction. But if we<br />

want our little enterprise to survive, we need to consider<br />

methods not dependent on subscriptions and renewals—<br />

before the diminishing number of <strong>Churchill</strong>ians with the<br />

means to support our goals are dead. ,<br />

Is Google Making Us Stupid<br />

What the Internet is Doing to Our Brains<br />

by Nicholas Carr (Excerpt)<br />

The Atlantic, July/August 2008<br />

For the full article see http://xrl.us/bhmg3f<br />

Over the past few years I’ve had an uncomfortable<br />

sense that someone, or something, has been<br />

tinkering with my brain, remapping the neural circuitry,<br />

reprogramming the memory. My mind isn’t<br />

going—so far as I can tell—but it’s changing. I’m<br />

not thinking the way I used to think.<br />

I can feel it most strongly when I’m reading.<br />

Immersing myself in a book or a lengthy article used<br />

to be easy. My mind would get caught up in the narrative<br />

or the turns of the argument, and I’d spend<br />

hours strolling through long stretches of prose.<br />

That’s rarely the case anymore. Now my concentration<br />

often starts to drift after two or three pages. I<br />

get fidgety, lose the thread, begin looking for something<br />

else to do. I feel as if I’m always dragging my<br />

wayward brain back to the text. The deep reading<br />

that used to come naturally has become a struggle.<br />

I think I know what’s going on. For more than<br />

a decade now, I’ve been spending a lot of time<br />

online, searching and surfing and sometimes adding<br />

to the great databases of the internet. The web has<br />

been a godsend to me as a writer. Research that once<br />

required days in the stacks or periodical rooms of<br />

libraries can now be done in minutes. A few Google<br />

searches, some quick clicks on hyperlinks, and I’ve<br />

got the telltale fact or pithy quote I was after.<br />

Even when I’m not working, I’m as likely as<br />

not to be foraging in the web’s info-thickets, reading<br />

and writing e-mails, scanning headlines and blog<br />

posts, watching videos and listening to podcasts, or<br />

just tripping from link to link to link. (Unlike footnotes,<br />

to which they’re sometimes likened,<br />

hyperlinks don’t merely point to related works; they<br />

propel you toward them.) For me, as for others, the<br />

internet is becoming a universal medium, the<br />

conduit for most of the information that flows<br />

through my eyes and ears and into my mind. •<br />

FINEST HOUR 148 / 46

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