Annual report - HSE

certificates on their behalf. In 2012, Blue Energy was uniformly priced at 0.001 €/kWh. The
brand is owned by HSE, which coordinates the project and takes care of communication
with the public and of the promotion of Blue Energy. The brand and the logo that were
designed as part of the project are copyrighted.
In accordance with the contract entered into by Blue Energy project partners, the majority
of proceeds from the sale of Blue Energy (60%) goes into the Blue Fund, which is intended
to promote production of E-RES, research aimed at accelerating production of E-RES
and development, and refurbishment and construction of E-RES facilities. We used the
proceeds from the fund for several extensive education projects, research papers and
studies, and helped with organisation of a number of summer education camps in the area
of E-RES and EEU. At the end of 2010, proceeds from the Blue Fund were used to construct
a Blue solar power plant Gimnazija Velenje (49.68 kW) at the Centre of Secondary Schools
Velenje. The solar power plant will have several purposes, as it will not only be used for
environment-friendly E-RES production, but will also serve educational, promotional,
demonstration and research purposes. We plan to build other solar power plant on the
basis Blue Fund also in the future.
Modri Jan
Behavioural patterns acquired in the early years remain a part of us even when we grow
up. Therefore, the importance of responsible behaviour towards the environment has to
be taught to children. Only this will enable us to preserve our beautiful nature for our
descendants. We have thus created a project called Modri Jan (a play on words; translated
literally, Modri Jan means Blue Ian, when read together as a single word it could be
translated as Wise man) accompanied by a website www.modri-jan.si. On the website,
children can learn about energy and environment-related topics through entertaining
content. They can also learn that they themselves are able to contribute to the protection
of the environment by choosing RES and saving energy. The project also includes various
competitions and contests, which encourage the children to think about the significance of
RES and EEU. In this view, a special magazine Modri Jan has been issued on quarter basis,
since 2010.
Efficient energy use
Since its establishment, HSE has been promoting the use of RES and the protection of
environment in which it operates. A part of these activities are also efforts to educate
the public on rational use of energy, the purpose of which is not only more rational
management of the environment but also prevention of extreme circumstances that can
be caused by unreasonable use of electricity (e.g. blackouts, system collapse...).
Since September 2006, HSE has been carrying out an information campaign Energija.si that
educates on the efficient use of energy in an innovative way. By promoting environmental
protection and rational use of energy, HSE is recognisable in the Slovenian and international
public as a conscious and socially responsible company.
Blue energy for heat pumps
Annual Report HSE 2012
3 Social responsibility Report
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At the end of 2010, HSE, in cooperation with electricity distributors EE Elektro Celje, Elektro
Maribor, Elektro Gorenjska and Elektro Primorska and several suppliers of heat pumps,
initiated a campaign entitled Blue Energy for Heat Pumps. This campaign, started in at the
beginning of 2011, combines the EEU and E-RES initiatives (Blue Energy). In the campaign,
the suppliers of heat pumps and electricity distributors joined forces and offered extremely
attractive conditions for end buyers, all for the purposes of promotion of EEU and RES.
Both offer a discount for their products to households that will choose a heat pump as
their method of heating, using environment-friendly energy. The suppliers of heat pumps
will enable their buyers an aup-to-15% discount on the price of heat pumps meeting the
criteria of the campaign. Electricity distributors, on the other hand, will supply the buyers
with Blue Energy (RES electricity) at the current price of regular electricity, on which they
will give an additional 10% discount for a period of two years.