Annual report - HSE
Annual report - HSE
Annual report - HSE
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certificates on their behalf. In 2012, Blue Energy was uniformly priced at 0.001 €/kWh. The<br />
brand is owned by <strong>HSE</strong>, which coordinates the project and takes care of communication<br />
with the public and of the promotion of Blue Energy. The brand and the logo that were<br />
designed as part of the project are copyrighted.<br />
In accordance with the contract entered into by Blue Energy project partners, the majority<br />
of proceeds from the sale of Blue Energy (60%) goes into the Blue Fund, which is intended<br />
to promote production of E-RES, research aimed at accelerating production of E-RES<br />
and development, and refurbishment and construction of E-RES facilities. We used the<br />
proceeds from the fund for several extensive education projects, research papers and<br />
studies, and helped with organisation of a number of summer education camps in the area<br />
of E-RES and EEU. At the end of 2010, proceeds from the Blue Fund were used to construct<br />
a Blue solar power plant Gimnazija Velenje (49.68 kW) at the Centre of Secondary Schools<br />
Velenje. The solar power plant will have several purposes, as it will not only be used for<br />
environment-friendly E-RES production, but will also serve educational, promotional,<br />
demonstration and research purposes. We plan to build other solar power plant on the<br />
basis Blue Fund also in the future.<br />
Modri Jan<br />
Behavioural patterns acquired in the early years remain a part of us even when we grow<br />
up. Therefore, the importance of responsible behaviour towards the environment has to<br />
be taught to children. Only this will enable us to preserve our beautiful nature for our<br />
descendants. We have thus created a project called Modri Jan (a play on words; translated<br />
literally, Modri Jan means Blue Ian, when read together as a single word it could be<br />
translated as Wise man) accompanied by a website www.modri-jan.si. On the website,<br />
children can learn about energy and environment-related topics through entertaining<br />
content. They can also learn that they themselves are able to contribute to the protection<br />
of the environment by choosing RES and saving energy. The project also includes various<br />
competitions and contests, which encourage the children to think about the significance of<br />
RES and EEU. In this view, a special magazine Modri Jan has been issued on quarter basis,<br />
since 2010.<br />
Efficient energy use<br />
Since its establishment, <strong>HSE</strong> has been promoting the use of RES and the protection of<br />
environment in which it operates. A part of these activities are also efforts to educate<br />
the public on rational use of energy, the purpose of which is not only more rational<br />
management of the environment but also prevention of extreme circumstances that can<br />
be caused by unreasonable use of electricity (e.g. blackouts, system collapse...).<br />
Since September 2006, <strong>HSE</strong> has been carrying out an information campaign Energija.si that<br />
educates on the efficient use of energy in an innovative way. By promoting environmental<br />
protection and rational use of energy, <strong>HSE</strong> is recognisable in the Slovenian and international<br />
public as a conscious and socially responsible company.<br />
Blue energy for heat pumps<br />
<strong>Annual</strong> Report <strong>HSE</strong> 2012<br />
3 Social responsibility Report<br />
104<br />
At the end of 2010, <strong>HSE</strong>, in cooperation with electricity distributors EE Elektro Celje, Elektro<br />
Maribor, Elektro Gorenjska and Elektro Primorska and several suppliers of heat pumps,<br />
initiated a campaign entitled Blue Energy for Heat Pumps. This campaign, started in at the<br />
beginning of 2011, combines the EEU and E-RES initiatives (Blue Energy). In the campaign,<br />
the suppliers of heat pumps and electricity distributors joined forces and offered extremely<br />
attractive conditions for end buyers, all for the purposes of promotion of EEU and RES.<br />
Both offer a discount for their products to households that will choose a heat pump as<br />
their method of heating, using environment-friendly energy. The suppliers of heat pumps<br />
will enable their buyers an aup-to-15% discount on the price of heat pumps meeting the<br />
criteria of the campaign. Electricity distributors, on the other hand, will supply the buyers<br />
with Blue Energy (RES electricity) at the current price of regular electricity, on which they<br />
will give an additional 10% discount for a period of two years.