16.01.2015 Views

WT_2004_05: CULT WATCH: AUDEMARS PIGUET ROYAL OAK

WT_2004_05: CULT WATCH: AUDEMARS PIGUET ROYAL OAK

WT_2004_05: CULT WATCH: AUDEMARS PIGUET ROYAL OAK

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

<strong>CULT</strong> <strong>WATCH</strong>: <strong>AUDEMARS</strong> <strong>PIGUET</strong> <strong>ROYAL</strong> <strong>OAK</strong><br />

INSIDE THE<br />

OCTAGON<br />

When the Royal Oak debuted in 1972, its launch was nothing short of<br />

revolutionary. Never before had a luxury watch been encased in steel.<br />

Although we’ve since become accustomed to this octagonal masterpiece,<br />

the Royal Oak still has the power to surprise.<br />

BY WITOLD A. MICHALCZYK<br />

88 WatchTime October <strong>2004</strong>


Dark clouds loomed in the skies above<br />

Switzerland’s watchmakers in the<br />

early 1970s. Although the first<br />

quartz watches from Japan were still rather expensive,<br />

they were the heralds of a trend that<br />

would cause an upheaval in the watch industry.<br />

A conflict that had already begun to smolder<br />

in the Near East suggested that a global oil<br />

crisis was imminent. The times seemed to be<br />

singularly unfavorable for new wristwatches in<br />

the world of haute horlogerie. Confronted by<br />

this inauspicious situation, the Audemars Piguet<br />

manufacture decided that the best defense<br />

was a good offense and debuted at the<br />

1972 Basel watch fair a timepiece that would<br />

come to define an entirely new category of luxury<br />

watch: the water-resistant luxury sport<br />

watch with a steel case.<br />

Decision-makers at Audemars Piguet had reviewed<br />

the first sketches for the new product in<br />

1970. They considered ideas submitted by numerous<br />

designers, some of whom were quite<br />

well known, but none of these plans met with<br />

unanimous approval. Finally, a designer named<br />

Gérald Genta presented an idea that found favor.<br />

Genta envisioned a wristwatch with an octagonal<br />

case and a bezel affixed by eight hexagonal-headed<br />

screws. The wristband and case<br />

would unite to create an inseparable unity. The<br />

anthracite-colored dial would be embellished<br />

with guilloché in a sort of nail-head pattern.<br />

Genta opted not to include a seconds-hand. The<br />

watch’s name deliberately contradicted the futuristic<br />

appearance of the new model: Royal<br />

Oak. The name evoked visions of a venerable old<br />

timepiece, perhaps a pocket-watch, with a finely<br />

crafted golden case. But Audemars Piguet’s<br />

newest creation was conceived to be a sport<br />

wristwatch with a steel case. The price was set at<br />

3,300 Swiss francs – a high price to pay in those<br />

days, especially for a watch with a steel case. In<br />

contrast, a Rolex Oyster Perpetual Date with a<br />

steel case was available at the time for just 750<br />

Swiss francs, and a Patek Philippe Calatrava cost<br />

only 2,500 Swiss francs, and that was with a<br />

gold case! It wasn’t surprising that even Audemars<br />

Piguet remained skeptical and wasn’t entirely<br />

surprised when the model received an icy<br />

welcome at the Basel Fair. The firm’s representatives<br />

in Italy, however, were enthusiastic about<br />

the Royal Oak right from the start. The majority<br />

of the 1,000 Royal Oaks first produced were ex-<br />

Audemars Piguet developed<br />

the Model T3 in collaboration<br />

with Arnold Schwarzenegger.<br />

October <strong>2004</strong> WatchTime 89


<strong>CULT</strong> <strong>WATCH</strong>: <strong>AUDEMARS</strong> <strong>PIGUET</strong> <strong>ROYAL</strong> <strong>OAK</strong><br />

The Royal Oak Offshore in rose gold with a<br />

black rubber bezel was an eye-catcher in 2003.<br />

A collaboration with yachtsmen was the<br />

occasion for the Alinghi special edition.<br />

ported to Italy. Audemars Piguet initially planned<br />

not to produce any more of these daring watches,<br />

but people in other countries gradually began<br />

to share the Italians’ interest in the Royal<br />

Oak, so production resumed in 1973. Today, the<br />

numerous members of the Royal Oak family are<br />

Audemars Piguet’s unchallenged bestsellers<br />

The first Royal Oak was a watch that embodied<br />

extremes. Its ample diameter (38.7<br />

mm) contrasted with a low height of just<br />

8-mm. This slimness was made possible by encasing<br />

the Caliber 2121, which is a mere 3.5-<br />

mm tall. The choice of this caliber surprised traditionalists<br />

because this extra-flat movement<br />

had previously been used only inside classical<br />

watches with gold cases.<br />

Despite its unconventional form, the original<br />

Royal Oak was essentially a sleek, no-frills<br />

watch. Its many fine points weren’t obvious at<br />

first glance. These refinements began, for example,<br />

with the orientation of the slits in its hexagonal<br />

screws: each slit was tangent to the circumference<br />

of the same imaginary circle. Further<br />

fine details included some 250 polished bevels<br />

on the edges of the case and its steel bracelet.<br />

These labor-intensive details, many of which required<br />

new machinery for their manufacture,<br />

were one reason for the watch’s high price.<br />

The Royal Oak’s audacious appearance appealed<br />

to the spirit of the times. Society was<br />

reeling in the wake of the upheavals of the late<br />

1960s. Wearable status symbols were either<br />

rejected outright or worn unostentatiously.<br />

The concept of understatement had been<br />

born. At the same time, however, people were<br />

abandoning outworn traditions and questing<br />

for viable new ideas. The Royal Oak fit perfectly<br />

into this experimentally inclined era. It didn’t<br />

take long before other brands internalized Audemars<br />

Piguet’s concept and created corresponding<br />

timepieces of their own. Baume &<br />

Mercier, for example, launched its 12-sided<br />

Riviera in 1973. Patek Philippe followed suit<br />

with the Nautilus and IWC jumped on the<br />

bandwagon with its Ingenieur in 1976. The<br />

concept had carved a niche all its own.<br />

As the years went by, Audemars Piguet<br />

gradually augmented its best-selling model to<br />

create a whole collection that currently includes<br />

a wide variety of complications and materials.<br />

Gold and platinum models were<br />

launched as well. This was somewhat contra-<br />

90 WatchTime October <strong>2004</strong>


<strong>CULT</strong> <strong>WATCH</strong>: <strong>AUDEMARS</strong> <strong>PIGUET</strong> <strong>ROYAL</strong> <strong>OAK</strong><br />

Three of the British navy’s mightiest ships<br />

were christened with the name Royal Oak<br />

between 1802 and 1914.<br />

Audemars Piguet underscored the relationship between itself and<br />

water sports by supporting Switzerland’s Alinghi team, which won<br />

the America’s Cup.<br />

dictory to the understatement philosophy, but<br />

it appealed to customers nonetheless. The<br />

watch’s success was in no way diminished<br />

when quartz movements were encased in the<br />

late 1970s. Extraordinarily precise, batterypowered<br />

quartz calibers were regarded as innovative<br />

in those years and hadn’t yet acquired<br />

an aura of mass-produced mediocrity.<br />

No changes were made in the original Royal<br />

Oak for the next seven years. Not until 1979 did<br />

Audemars Piguet decide to<br />

replace the basic model with<br />

a smaller variant. The case’s<br />

size (36 mm) appealed to<br />

contemporary tastes, especially<br />

in Italy, where the majority<br />

of Royal Oak watches<br />

were sold. A new movement was encased inside<br />

the smaller steel case. The 26-mm Caliber<br />

2125 was somewhat smaller in diameter than<br />

the original Caliber 2121, but was 0.25 mm<br />

taller. Its greater height necessitated a corresponding<br />

increase in the thickness of the new<br />

Royal Oak, which nevertheless remained fairly<br />

slim: its overall height was just 8.2 mm. The balance<br />

inside the new version oscillated faster<br />

(21,600 vibrations per hour) than its counterpart<br />

in the original watches (19,800 vibrations<br />

per hour). A rocker alternator mechanism enabled<br />

the gold oscillating weight to wind the<br />

mainspring in both its directions of rotation.<br />

Also new was a mechanism added to support<br />

The name “Royal<br />

Oak” was meant to<br />

contradict the futuristic<br />

design of<br />

the timepiece.<br />

the rapid adjustment of the date display, a feature<br />

not found on the original model. The<br />

smaller size and the addition of a seconds-hand<br />

were the two most obvious changes that distinguished<br />

the new Royal Oak from the older<br />

model. According to the development department<br />

in Le Brassus, the seconds-hand was<br />

added in response to numerous requests from<br />

customers. This smaller model serves as the basis<br />

for today’s collection. Audemars Piguet began<br />

encasing a different<br />

movement (Caliber 2225) inside<br />

this wristwatch some<br />

time ago. The successor to<br />

the 2125 is very similar to its<br />

predecessor, but its balance<br />

oscillates at a fast 28,800 vibrations<br />

per hour. This classic timepiece currently<br />

retails for $8,900. The steep price confirms<br />

the fact that high prices and the high art<br />

of watchmaking have always gone hand in<br />

hand.<br />

The 20th anniversary of the Royal Oak in<br />

1992 provided Audemars Piguet with a welcome<br />

occasion to revive the original model. As<br />

the manufacture had done in 1972, it again<br />

produced a limited series of 1,000 watches.<br />

Caliber 2121 was resurrected especially for this<br />

jubilee edition. Unlike the original model, these<br />

20th-birthday watches were equipped with a<br />

sapphire crystal in the back so that connoisseurs<br />

could more readily admire the movement,<br />

which included a skeletonized rotor. Earlier<br />

models hid their movements beneath massive,<br />

opaque, screwed backs. The larger variant<br />

(which is the size of the original model, 38.7<br />

mm) currently augments the collection under<br />

the name Royal Oak Jumbo.<br />

The Royal Oak line continued to expand<br />

steadily during the years following the jubilee.<br />

Audemars Piguet could rely on the many fine<br />

complications that it had developed in-house.<br />

Various Royal Oak models appeared in quick<br />

succession during the 1990s, including versions<br />

with a second time zone display, watches<br />

with a hand-type date display and a perpetual<br />

calendar model. The movement in the lastmentioned<br />

variant was based on the Caliber<br />

2121 and is generally acknowledged to be the<br />

slimmest of its kind. A chronograph was added<br />

toward the end of the 20th century. The<br />

watch’s 25th birthday in 1997 was celebrated<br />

with the release of a Royal Oak whose steel<br />

case enclosed a self-winding movement and a<br />

tourbillon. In place of a rotor, automatic winding<br />

was accomplished by an oscillating weight<br />

made of a platinum-iridium alloy.<br />

The technology to support these complications<br />

had obviously come a long way from the<br />

original sporty intentions, but the appearance<br />

of the new Royal Oak watches nonetheless preserved<br />

the timepiece’s uncompromisingly athletic<br />

aura. Audemars Piguet was well aware of<br />

this tendency to stray – and made the necessary<br />

92 WatchTime October <strong>2004</strong>


The full opulence of Caliber 2121 was first revealed<br />

to watch enthusiasts in the anniversary<br />

model, which was launched in1992.<br />

Audemars Piguet is frequently present in<br />

the world of golf as well: the Nick Faldo<br />

Special Series, 2002.<br />

The eight screws in the back plate echo<br />

the design on the bezel.<br />

course corrections. The renewal of the original<br />

idea came in 1993 and was another dramatic<br />

moment in the Royal Oak’s colorful history. The<br />

Offshore line debuted with a chronograph<br />

model. A screw-down crown, visible silicon insulators<br />

for the push-pieces, and a reworked<br />

bracelet with “butterfly” folding clasp were the<br />

stylistic attributes that Audemars Piguet used to<br />

attract attention to the new model. Another<br />

new feature was an inner case of soft iron,<br />

which made the watch less susceptible to the ill<br />

effects of magnetic fields. The traditional Royal<br />

Oak had had a frameless monocoque case and<br />

a screw-down bezel. The screws on this bezel<br />

were held in place by threaded nuts, which<br />

were recessed into the back. The new Offshore’s<br />

case, on the other hand, consisted of<br />

three separate parts and the screws in its back<br />

were independent of the ones on the bezel.<br />

This facilitated assembly and also made the case<br />

more stable under extreme conditions.<br />

The new member in the Royal Oak family<br />

was enthusiastically received, and new offspring<br />

quickly followed. The Offshore was released<br />

with numerous complications and in<br />

several variants, thus creating an entire collection.<br />

The Chronographe Perpetual undoubtedly<br />

ranked among the technical high points<br />

in this collection. It was based on the same Caliber<br />

2226 that had served as the basis for the<br />

first Offshore, but an extra module augmented<br />

the caliber here. Fully in keeping with Royal<br />

Oak tradition, this model was also an extremely<br />

slender wristwatch.<br />

Several of the latest variants are more than<br />

merely interesting in terms of their appearances.<br />

For example, collaboration between Audemars<br />

Piguet and the Alinghi team, which<br />

won the America’s Cup in 2003, led to the creation<br />

of a small series of distinctive watches. The<br />

Alinghi collection blurs the boundary between<br />

the traditional Royal Oak and the Offshore variants.<br />

The sailing-yacht logo first appeared on<br />

the Royal Oak City of Sails. This chronograph relied<br />

on a Caliber 2835 and was available with<br />

either a steel, platinum or rose gold case. A rubber<br />

strap further enhanced the watch’s good<br />

looks. Audemars Piguet thus reinstated the<br />

sporty aspect to the focus of the collection and<br />

simultaneously alluded to the Royal Oak’s origins.<br />

The City of Sails was soon joined by anoth-<br />

Audemars Piguet augmented the series<br />

with traditional complications. Pictured<br />

is a perpetual calendar.<br />

The original Royal Oak (1972) casually<br />

displayed the AP logo near 6 o’clock.<br />

The Royal Oak Offshore (1993) heralded a<br />

sporty renewal for the collection and has<br />

since become an important pillar for the line.<br />

94 WatchTime October <strong>2004</strong>


Depending on the model, the case of a Royal Oak<br />

may consist of as many as 72 individual components.<br />

er Offshore model, the “Alinghi.” Caliber<br />

2229/2845 ticked inside its titanium case. The<br />

dial featured a power-reserve display, a handtype<br />

date indicator, and a display of the time in a<br />

second time zone. The last-mentioned complication<br />

was a practical addition,<br />

as the Swiss yacht was<br />

competing for the coveted<br />

trophy in New Zealand, so<br />

the team had to bear in mind<br />

the many hours of difference<br />

between Kiwi time and Swiss time when transmitting<br />

progress reports home to the Alps. The<br />

most interesting technical aspect of the watch<br />

was its combination of a titanium case and a<br />

platinum bezel, juxtaposing two materials that<br />

have become increasingly important in the<br />

highly technical world of watchmaking. (Audemars<br />

Piguet caused a bit of confusion among its<br />

fans when it decided to increase the run of the<br />

limited edition from 750 to 1,000.)<br />

Model T3 is the most recent and without a<br />

doubt also the most impossible-to-overlook<br />

The Royal Oak was<br />

the first sporty<br />

luxury watch to use<br />

a steel case.<br />

member of the Royal Oak Offshore clan. It measures<br />

a whopping 57.2-mm in width. Its length<br />

is even more imposing: 61 mm. The dial alone is<br />

32.5 mm in diameter. The overall height is a<br />

hefty 15.65-mm, but the ample width and<br />

length enable the watch to<br />

look slim. Need we say that<br />

the T3 is the largest Offshore<br />

model ever manufactured<br />

Another new detail: hinged<br />

stirrups cover the pushpieces<br />

and crown. They can be swung open so<br />

you can operate the chronograph. This model<br />

was developed expressly for and in collaboration<br />

with Arnold Schwarzenegger, who is extremely<br />

massive…and makes makes no secret<br />

of his fondness for Audemars Piguet. Of<br />

course, this Brobdingnagian watch looks great<br />

on the thick wrist of California’s latest governor,<br />

but it also feels right at home on the wrists of<br />

wimpier gentlemen. And now that some<br />

women have begun wearing Panerai-size wristwatches,<br />

the T3 may well be one of the last<br />

96 WatchTime October <strong>2004</strong>


<strong>CULT</strong> <strong>WATCH</strong>: <strong>AUDEMARS</strong> <strong>PIGUET</strong> <strong>ROYAL</strong> <strong>OAK</strong><br />

The bracelet and case unite to form a single<br />

unit. This convincing design concept has been<br />

typical of the Royal Oak right from the start.<br />

The first Royal Oak was just 8 mm thick.<br />

The ultra-flat Caliber 2121 is encased within<br />

the steely house.<br />

Trimmed down to 36 mm in diameter, this variant<br />

of the Royal Oak (with seconds-hand) has<br />

been the collection’s basic model since 1979.<br />

timepieces reserved for the stronger sex. The<br />

manufacture’s designers have once again succeeded<br />

in creating an extraordinary timepiece.<br />

Incidentally, the gargantuan T3 is surprisingly<br />

lightweight. Titanium’s low specific gravity<br />

helps to pare unnecessary<br />

poundage off this macho<br />

chronograph. When the<br />

Royal Oak debuted in 1972,<br />

its trailblazing technology<br />

and daring design made it a<br />

milestone in modern watchmaking.<br />

Its manufacture marked the first time<br />

that case-makers had treated steel as though it<br />

were a precious metal. The 32-year history of<br />

the Royal Oak is lined with events that represented<br />

the state of the art in watch technology.<br />

The Concept Watch, which first appeared in<br />

2002, currently stands at the high-water mark<br />

The majority<br />

of the first Royal<br />

Oaks were<br />

exported to Italy.<br />

in the line’s evolution. The watch’s movement is<br />

based on a hand-wound caliber with a built-in<br />

tourbillon mechanism. The complex caliber also<br />

supports a torque display and an indicator to<br />

show how many more times the barrel will continue<br />

to rotate before it runs<br />

out of steam. Another innovative<br />

feature is the watch’s<br />

winding and hand-setting<br />

system: a special push-piece<br />

lets you choose among the<br />

crown’s several functions<br />

(“wind,” “set,” and “neutral”). This means<br />

that it’s no longer necessary to extract the<br />

crown when you want to wind the mainspring<br />

or set the hands. Also, after the push-piece has<br />

commanded the crown to assume the “neutral”<br />

position, the crown is entirely uncoupled<br />

from the gear train. A designated display on<br />

the dial indicates the crown’s momentary status.<br />

The Concept Watch also relies on an unusual<br />

material for the lower portion of its case:<br />

alacrite 602, a lightweight alloy that was specially<br />

developed for aeronautical applications.<br />

With the radical design of the Concept Watch,<br />

Audemars Piguet builds a bridge from the present<br />

day back to the first Royal Oak from 1972.<br />

The Royal Oak had already acquired truly<br />

mythological status before the Concept Watch<br />

was a gleam in a watchmaker’s eye. Although<br />

it can look back on more than three decades of<br />

history, the watch always reappears with a<br />

fresh face, surprising technological facets, and<br />

a wide variety of designs. Each Royal Oak model<br />

can stand proudly on its own, and when<br />

they’re considered as a group, this extensive<br />

and diverse clan comprises a fascinating microcosm<br />

in the horological universe.<br />

The Royal Oak is more than 30 years old. The collection has grown into an extensive family<br />

with numerous complications and a wide variety of different materials.<br />

The newest Royal Oak: the Offshore<br />

Juan Pablo Montoya debuted in a limited<br />

edition in <strong>2004</strong>.<br />

98 WatchTime October <strong>2004</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!