Presentation By Dr. A K Rajput - The Associated Chambers of ...

Dr A K RAJPUT
EXECUTIVE DIRECTOR
ALL INDIA POULTRY BREEDERS ASSOCIATION
ASSOCHAM
Conceptualized by Dr Norman Borlaug and green signaled by
Hon’ble Mrs. Indira Gandhi,along with Dr M S Swaminathan and
Venkatraman it transformed itself from a starving
nation to an exporter of food.
More jobs were created to support revolution
Dams were built which are used in electricity production too.
Grain output of 131 million tons in 1978-79. This established
India as one of the world's biggest agricultural producers.
Yield per unit of farmland improved by more than 30 percent
from 1947.
The crop area under HYV varieties grew from 7 per cent to 22
per cent of the total cultivated area during the 10 years of the
Green Revolution.
Double cropping improved agricultural productivity.

• Ironically, Agriculture employs largest share of
workforce (52%) but delivers lowest GDP(16%) share
as compared to Service and Industry.
• High agriculture growth also helps mute food
inflation. Yields per hectare of food grains, fruits and
vegetables in India are far below global averages. Our
rice yields are one-third of China's, and about half of
Vietnam's and Indonesia's. Even India's most
productive states lag global averages. For example,
Punjab's yield of rice in 2010 was 3.8 Metric Ton per
hectare against the global average of 4.3 MT. The
average yield for apples in India (J&K ) is about 11
Ton per acre compared to the US, New Zealand, Israel
or China, where yields range 30-70 MT per acre.
(Source -ET)
There were three basic elements in the method
of the Green Revolution:
1. Continued expansion of farming areas;
2. Double-cropping existing farmland;
3. Using seeds with improved genetics.

Economic growth and population are the dual
crisis in India.
Hunger and malnutrition continue the
unsolved issues from 1 st to 11 five year plan.
By 2035 India population will be more than
China. As India is adding 22million new born
v/s 10 million every year.
In 1960 the cultivable land was .21hectare
per person, which has dropped .08 hectare in
2005.
The total food grain production has increased
to 211 million tones in 2006 as compared to
168 million tones in 1991.
The Green Revolution in India started in the late
1960s and with its success India attained food selfsufficiency
within a decade. However, this first „wave‟
of the Green Revolution was largely confined in wheat
crop and in northern India such as Punjab, resulting
in a limited contribution to overall economic
development of the country.
On the contrary, the agricultural growth in the 1980s
(the second „wave‟ of the Green Revolution) involved
almost all the crops including rice and covered the
whole country, it enabled to raise rural income and
alleviate rural poverty substantially.
Such a rise of rural India as a „market‟ for nonagricultural
products and services was an important
pre-requisite for the rapid economic growth based on
non-agricultural sectors‟ development in India after
the 1990s.

The Indian Council for Agricultural Research
(which was established by theBritish in 1929
but was not known to have done any
significant research) was reorganized in 1965
and then again in 1973. It developed new
strains of high yield value (HYV) seeds, mainly
wheat and rice but also millet and corn. The
most noteworthy HYV seed was the K68
variety for wheat. The credit for developing
this strain goes to Dr. M. P.Singh who is also
regarded as the hero of India’s first Green
revolution.
There are obvious reasons for wishing corporate participation in India’s Second
Green revolution.
First, the triumvirate, which guaranteed the success of the first Green Revolution,
may be difficult to form Leadership issues and party politics will make any
government initiative difficult to succeed.
Second, efficient delivery of services will be the key to higher agricultural output.
Governments, especially the democratic governments, are not geared for efficiency
and effective delivery of any services. Current food marketing and storage system all
owned by the government (FCI) is key example. Rough estimates indicate that
anywhere from 20 to 30% of the food is spoiled, before it hits the dinner table.
Thirdly; Multinationals would prefer to deal with the private sector than with
government officials. Private sector in India is very willing to enter this profitable
sector. A joint venture between Bharti Telco’s Milltal is making foray into export of
fresh fruits & vegetables.

India transformed itself from a starving
nation to an exporter of food. This earned
admiration for India in the comity of nations,
especially in the Third world.
The Green Revolution was one factor that
made Mrs. Indira Gandhi a very powerful
political force in India (it would however be
wrong to say that it was the only reason.)
The Second Green Revolution of boosting foodgrain
output in India to 400 million tons in next 15
years is need of the day. Its achieving is not very
difficult. Rather it is achievable if mindset on
introducing newer technology is changed. India has
to whole heartedly embrace the new technology.
Private sector is better suited to deliver results
than government managed schemes. Governments
on the other hand can play a key role in expending
irrigation schemes and managing water resources.

With the reduction of land holding in India,the
farmers need to diversify in to the Agrirelated
activities such as :-
1.POULTRY FARMING
2.DAIRY FARMING
3.SHEEP AND GOAT REARING
4.PIGGARY FARMING
5. BEE KEEPING
6. FISHERY
7. SERICULTURE etc.
India is 3 th Largest producers of eggs and 5 th
largest producer of poultry meat globally
Organized sector contributes 70% of total
output.
It contribute about Rs 35,000 crores to the
national income.
Total focus in rural area therefore go along
with Agriculture Sector.

Poultry scenario in India
Till late 80’s Poultry activities were dormant
In the early 90’s Poultry Industry came into
focus.
Broiler Industry was only a mere 300 crores
rupees size in year 1990 and is already
9000 Crores now.
Further it is about to grow to the level of
21,000 Crores in year 2012
• This Phenomenal growth is mainly due to
one single reason…..
CONTRACT POULTRY
FARMING

HEALTHY BROILERS
ARE PRODUCED
BY
CONTRACT FARMING

POULTRY -PAST
Until the 90’s individual farmer was the
owner for fortunes or misfortunes.
The production volume was less
• Per capita consumption was less
• Too many profit centres such as Chick, Feed,
Transport , middlemen and others ….
PAST EXPERIENCE OF POULTRY
FARMERS
• Farmers were not able to make any money
for following reasons in the past.
• Feed Mills operated Separately,
• Breeder and chicks were from different
companies/firms
• Distributors of Feed , chicken and other raw
materials were working independently
• Too many middlemen in purchase or
marketing

INTEGRATION MEANS CONTRACT
FARMING
• The contract farming method was
introduced in India by Suguna Group in
Coimbatore with the help of willing farmers
to come into contract farming.
• The farmer becomes a working partner with
good will
1990 by SUGUNA
• Farmers opted for contract farming
which was started by Suguna in 1990
Till 1995 in Tamilnadu
• Till year 1995 contract farming was adopted in
Tamil Nadu only
1995 to 2000 in Karnataka
• Between 1995 and 2000 contract farming
spread to Karnataka
From 2000 onwards in AP, Maharashtra & gujarat
• After 2000 it spread over to the entire southern
and western parts of India.
Presently spreading in West Bengal & Orissa

DUAL EFFORTS
• INTEGRATOR
• TRIES TO GIVE QUALITY CARE
FOR THE BIRDS AND THE
FARMER WITH VALUE ADDED
SERVICES SUCH AS
(1) CONSTANT R&D IN ALL
ASPECTS
(2) DISEASE PREVENTION
(3) PERIODICAL TRAINING TO
BOTH FARMERS & STAFF
FARMER
TRIES HIS BEST FOR LOW
FCR, HIGH LIVABILITY ,
HIGH WEIGHT GAIN
AND THEREBY LOW
PRODUCTION COST
WHICH RESULTS IN HIS
HIGHER GROWING
CHARGES
FUTURE SCENARIO
• Mckinsey Report predicts two industries which are
going to prosper until and after year 2010.One
among the two is Poultry industry.the other is flour.
• Already Indian Poultry industry is growing @ 13%
per year
• Consumption rate is also growing steadily.
400 grms
In 1990
1900 grams in India
In 2007
& 3600 grams in India
In 2010

FUTURE VISION
• 3600 gram per capita consumption in
domestic front IN YEAR 2012
• Converting the poultry meat into
Frozen meat,
Portions
Marinated
Ready to Eat
• 10% of the Nation’s production for Exports
OUR EXPECTATIONS
• Institutions like NABARD to come forward to
assist financially.
• Government Departments to extend Grants,
subsidies etc.

CHANGE IN END PRODUCT
• Now that all Metros are in the process of
banning live bird slaughtering in city limits
the consumers have started switching over
to frozen/chilled meat .
• A welcome measure
• Hygienic
• Pollution free
• In future ready to cook frozen/chilled
chicken will be the choice of consumers

Chicken Slaughter Plant
06/02/11
29
Chicken Meat Selling Shop
06/02/11
30

• One day we have to commit to Indian
consumers high quality hygiene meat to be
provided
• It can be possible by way of education and
regulation
• It is not possible by one stage by conversion
• Gradual up-gradation is needed

STAGE 1
• In and around Metros, meat processing zones / park to be
created
• After creation of such, through education and regulation, we
have to create positive situation. It will take minimum 3 – 5
years of time
• As like oil, the chicken meat to be packed and marketed
• Slaughtering in the live bird shops to be gradually upgraded
• Across the country, all the Corporations have to
follow the Metros, it will take 4 – 8 years of the
time completely.

– Across the country, we have to sell only plant
slaughtered meat. This can be in 8 – 10
years
– Live chicken at retail level, we have to come
out
EXPORT POTENTIALS
• The gulf countries who are the second largest
poultry meat consumers are importing a large
quantity of Poultry meat
• The largest exporter to gulf is Brazil
• But in terms of of distance we are nearer .
• Hence we have a good chance to match this
requirement

Why INTEGRATION
• For matching this requirement we are
bound to produce more broiler birds and
convert them as frozen meat.
• If we need to produce more birds ,
INTEGRATION gives a good support.
• It opens venue for more employment
• Exports yield foreign exchange for our
nation.
CSR
• Unlike in any other Industry The Integration
in Broiler Industry brings in the Corporate
Social Responsibility in itself

Let us think in the following
lines
• A green revolution for – Agricultural
prosperity
• An Operation Flood for –MILK self sufficiency
• Now a pink Revolution protein rich food for
Indian undernourished.
Let as all join together
and give our share
in building a prosperous &
healthy
INDIA

9313940544
THANK YOU
DR A K RAJPUT
EXECUTIVE DIRECTOR
ALL INDIA POULTRY BREEDERS
ASSOCIATION
MOB.