Annual Report 2012 - Knorr-Bremse AG.

Report
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partners and customers as well as
our approach to the environment
and to society as a whole. The
values allow us to present a
unified and consistent face to the
outside world, which generates a
sense of security and trust. Values
are expressed in our active
behavior, in the way our employees
actually interact with our
external partners. The multitude of
interactions and points of contact
between Knorr-Bremse and its
business partners add up to the
outside world’s experience and
perception of our company. And
let’s not forget that values such as
Technological Excellence and
Reliability can also be directly felt
in the quality of our products and
services.
WHAT PART DO CORPORATE
VALUES PLAY IN THE INCREAS-
INGLY IMPORTANT FIELD OF
EMPLOYER BRANDING
Dr. Marc Pastowsky: When
choosing an employer, many
candidates are looking not just at
the job description, but also – and
increasingly − at whether their
personal values and convictions
align with those of the company.
As a family-owned enterprise with
a long tradition of success, we are
aiming to use our values and our
corporate culture to set ourselves
apart from the competition. What
do we stand for as an employer
What makes us unique What is
special about us as a company
and our employees Our goal is to
attract talented people who fit
into our culture and share our
values. And I think it’s very
important to note that a coherent
employer image based on shared
values also has a very strong,
positive impact on the loyalty,
motivation and work ethic of the
existing workforce as well.
VALUES CANNOT BE IMPOSED
TOP DOWN – THEY HAVE TO BE
EMBRACED AND TAKEN ON
BOARD. HOW CAN YOU ENSURE