Annual Report 2012 - Knorr-Bremse AG.

More documents

Recommendations

Info

38 Growing with Values – Knorr-Bremse’s New Corporate Values In 2012 Knorr-Bremse introduced new corporate values. The redefined values stand for the qualities that set Knorr-Bremse apart – for its strengths, for fair play both inside and outside the Group and for a willingness to acknowledge and remedy mistakes. They are intended to provide a frame of reference for all our employees around the world in their daily actions and decisions. Furthermore, they are designed to shape our business practices and set standards for our behavior towards one another. Entrepreneurship, Technical Excellence, maximum Reliability, individual Passion and Responsibility – these are the values that define us as Knorr-Bremse. In what follows, Julia Thiele-Schürhoff, who was responsible for the Values project and heads up the Corporate Responsibility function, and Dr. Marc Pastowsky, head of Corporate Human Resources at Knorr-Bremse, discuss the new corporate values in a personal interview.
Report 39 YOU CHOSE TO DEFINE NEW CORPORATE VALUES IN 2012. WHY DID YOU THINK THE TIME WAS RIGHT Dr. Marc Pastowsky: The business world has been stepping up its focus on values for some time now, and of course we haven’t remained untouched by this trend. But I believe that in intensively re-examining our values at Knorr-Bremse, we were actually responding to an inner need. A lot has changed in recent years, both at Knorr-Bremse and in our business environment. We have grown rapidly as a company and are becoming increasingly global, embracing more and more people of different cultural backgrounds. In particular, young people who join our company as well as many employees at our different locations across the globe want to know what the company stands for. By redefining our values we were aiming to formulate our identity – our “corporate DNA” – and set it down in writing, making it accessible to our employees around the world. Julia Thiele-Schürhoff: Values traditionally play an important role in a family-owned business. Our responsibility towards future generations is also becoming more and more important for us as a company. Taken together, these considerations led us to focus on what actually defines Knorr-Bremse as a company. What factors contributed to our success and made us so strong in the past And how can we ensure that this success continues in the future In our corporate values, we have written down all of the convictions and expectations that form the core of our corporate culture. The values now serve as a kind of compass for all employees, setting uniform standards for the way we work, our business practices and our behavior towards one another. They are intended to build bridges between the different regions and locations within the Group – transcending cultural differences. And finally, they are designed to inspire us to keep moving forward and developing. Not just as a company, but also as individuals. ANY DISCUSSION OF VALUES AUTOMATICALLY INVOLVES AN EXAMINATION OF BASIC PRINCIPLES. WHEN YOU WERE FORMULATING THE NEW VALUES, WERE YOU ALSO OUT TO REDEFINE THE KNORR- BREMSE BRAND Julia Thiele-Schürhoff: To all intents and purposes, these values already existed within the organization – they just hadn’t been stated explicitly. Clearly defined and authentic corporate values certainly make a brand stronger, but in this case we weren’t aiming to redefine the brand itself. As a manufacturer of safety-critical technology, for instance, Responsibility is essential and has always been part of our daily thoughts and actions. And our other values – Entrepreneurship in the form of proactive, forward-looking practices, Technological Excellence, Reliability and individual Passion – are all part of our tradition. Dr. Marc Pastowsky: It was more that we didn’t quite see ourselves reflected in the values in their previous form. In the past, the corporate values were more like a code of conduct – good in principle, but not very company-specific. They could have applied to any corporation. Our newly formulated values, on the other hand, come from within and reflect the special qualities of Knorr-Bremse: the strengths that have made us great and that remain vital to our future success. YOU SAID THAT THE VALUES ARE SUPPOSED TO PROVIDE A KIND OF COMPASS FOR ALL KNORR- BREMSE EMPLOYEES. HOW DOES ONE ARRIVE AT THAT SORT OF FRAME OF REFERENCE IN A GLOBALLY ACTIVE GROUP THAT UNITES MANY DIFFERENT CULTURES Julia Thiele-Schürhoff: The most important thing for us was that
Page 1 and 2: Knorr-Bremse Group Annual Report 20
Page 3 and 4: Main Majority-owned Subsidiaries of
Page 5 and 6: Supervisory Board 3 Overview 04 06
Page 7 and 8: 2012 at a Glance 5 January Rolf Hä
Page 9 and 10: Executive Board 7 Klaus Deller Dr.
Page 11 and 12: Supervisory Board 9 Wolfgang Hubert
Page 13: Supervisory Board 11 and the compan
Page 16 and 17: 14 The State and Development of Kno
Page 18 and 19: 16 Development of the Knorr-Bremse
Page 20 and 21: 18 velopment network continued. Thu
Page 22 and 23: 20 Overall assessment of the econom
Page 24 and 25: 22 Regional developments by divisio
Page 26 and 27: 24 In this market environment, the
Page 28 and 29: 26 to falling exports but also to s
Page 30 and 31: 28 Research and development As a te
Page 32 and 33: 30 Corporate responsibility and sus
Page 34 and 35: 32 implicit in the changing state o
Page 36 and 37: 34 Outlook In the next two years, K
Page 39: Report Despite a volatile business
Page 43 and 44: Report 41 partners and customers as
Page 45: Report 43 aiming to use them as a f
Page 48 and 49: Itupeva, Brazil Westminster, USA
Page 50 and 51: 48 Report Site-specific projects //
Page 59: PRODUCTS TRADE FAIRS Technological
Page 62 and 63: 60 Report ProduCts // Rail vehicle
Page 68 and 69: 66 Report ProduCts // Commercial ve
Page 75 and 76: Report 73 PRODUCTS TRADE FAIRS Trad
Page 77 and 78: Report 75 Dr. Dieter Wilhelm, Membe
Page 79 and 80: Report 77 Heinz Hermann Thiele, own
Page 81 and 82: Report 79 Expo Ferroviaria 2012, Tu
Page 83: Report 81 tive service strategies -
Page 87 and 88: Report 85 Service Knorr Excellence
Page 89 and 90: Report 87 RailServices is a byword
Page 91 and 92:
Report 89 the Sirio platform of Ita
Page 93 and 94:
Report 91 largest mass transit oper
Page 95 and 96:
Report 93 to roll out its service c
Page 97 and 98:
Report 95 Bendix expands remanufact
Page 99:
Report 97 NEO Version 5 is introduc
Page 102 and 103:
100 Report Knorr Excellence A progr
Page 104 and 105:
102 Report Knorr Excellence
Page 106 and 107:
104 Report External ratings
Page 109:
MARKET SUCCESSES Passion “We are
Page 112 and 113:
110 Report Market successes // Rail
Page 114 and 115:
Page 116 and 117:
Page 118 and 119:
Page 120 and 121:
Page 122 and 123:
Page 124 and 125:
122 Report Market successes // Comm
Page 126 and 127:
Page 128 and 129:
Page 130 and 131:
Page 133:
Corporate Responsibility Employees
Page 136 and 137:
134 Report Corporate Responsibility
Page 138 and 139:
Page 140 and 141:
Page 143 and 144:
Report 141 Corporate Responsibility
Page 145 and 146:
Report 143 Staffing levels also dec
Page 147 and 148:
Report 145 Knorr-Bremse certified i
Page 149:
Report 147 Leadership excellence Kn
Page 152 and 153:
150 Notes to the Consolidated Finan
Page 154 and 155:
Page 156 and 157:
Page 158 and 159:
Page 160 and 161:
Page 162 and 163:
Page 164 and 165:
Page 166 and 167:
Page 168 and 169:
166 • Commodity contracts are use
Page 170 and 171:
168 SEGMENT REPORT Segment Report i
Page 172 and 173:
170 STATEMENT OF CHANGES IN GROUP E
Page 174 and 175:
172 CONSOLIDATED BALANCE SHEET Cons
Page 176:
Contact Knorr-Bremse AG Moosacher S
show all

Annual Report 2012 - Knorr-Bremse AG.

Create successful ePaper yourself

Delete template?

Save as template?