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Annual Report 2012 - Knorr-Bremse AG.

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<strong>Report</strong><br />

129<br />

Prizes and awards<br />

<strong>Knorr</strong>-<strong>Bremse</strong> is voted “Best Brand” for the seventh year running<br />

Once a year, readers of trade journals “lastauto omnibus”, “trans aktuell” and “FERNFAHRER” are invited<br />

by DEKRA, the vehicle inspection experts, and publishers ETM to choose the best brands in the commercial<br />

vehicle sector. Some 8,000 readers took part in <strong>2012</strong> and declared <strong>Knorr</strong>-<strong>Bremse</strong> Commercial<br />

Vehicle Systems “Best Brand” in the “Brakes” category for the seventh year in succession.<br />

The “Best Brand” award is regarded as a reliable indicator of quality and recognizes the reliability and<br />

safety of the products. But the awards are not just about brand profile – there is also a strong focus on<br />

customers’ assessment of brand value and the degree of confidence they have in products from the<br />

companies concerned.<br />

In <strong>2012</strong> <strong>Knorr</strong>-<strong>Bremse</strong> achieved a record result of 67.1%, giving it a clear lead over its competitors. The<br />

fact that the award comes from experts in the field is a huge incentive for the company to continue<br />

to develop innovative, cutting-edge products.<br />

Awards for <strong>Knorr</strong>-<strong>Bremse</strong> from Tata Motors in India<br />

Tata Motors Limited (TML) is widely perceived as the innovation leader in the Indian commercial vehicle<br />

market – a status in which the company’s suppliers play an important part. <strong>Knorr</strong>-<strong>Bremse</strong>, for example,<br />

developed an ABS-based Electronic Stability Program (ESP) and an Anti Roll-Back system (ARB) for<br />

Tata Motors, specially designed to meet the regional requirements of the Indian commercial vehicle<br />

sector.<br />

Technologies like these led TML to present <strong>Knorr</strong>-<strong>Bremse</strong> with two excellence awards in the year under<br />

review. At the National Level Supplier Meeting, the most important event staged by Tata Motors for its<br />

suppliers, the company won an excellence award in the category “Technology & Innovation”. On top of<br />

this, the Tata plant in Jamshedpur presented <strong>Knorr</strong>-<strong>Bremse</strong>’s Indian subsidiary with 1st prize for the<br />

innovative technologies it showcased at the plant’s “Innovendor Competition”.<br />

The readers of<br />

“lastauto omnibus”,<br />

“trans aktuell” and<br />

“FERNFAHRER”<br />

declared <strong>Knorr</strong>-<br />

<strong>Bremse</strong> Commercial<br />

Vehicle Systems “Best<br />

Brand” in the “Brakes”<br />

category for the<br />

seventh year in<br />

succession.

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