Annual Report 2012 - Knorr-Bremse AG.
Annual Report 2012 - Knorr-Bremse AG.
Annual Report 2012 - Knorr-Bremse AG.
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<strong>Report</strong><br />
129<br />
Prizes and awards<br />
<strong>Knorr</strong>-<strong>Bremse</strong> is voted “Best Brand” for the seventh year running<br />
Once a year, readers of trade journals “lastauto omnibus”, “trans aktuell” and “FERNFAHRER” are invited<br />
by DEKRA, the vehicle inspection experts, and publishers ETM to choose the best brands in the commercial<br />
vehicle sector. Some 8,000 readers took part in <strong>2012</strong> and declared <strong>Knorr</strong>-<strong>Bremse</strong> Commercial<br />
Vehicle Systems “Best Brand” in the “Brakes” category for the seventh year in succession.<br />
The “Best Brand” award is regarded as a reliable indicator of quality and recognizes the reliability and<br />
safety of the products. But the awards are not just about brand profile – there is also a strong focus on<br />
customers’ assessment of brand value and the degree of confidence they have in products from the<br />
companies concerned.<br />
In <strong>2012</strong> <strong>Knorr</strong>-<strong>Bremse</strong> achieved a record result of 67.1%, giving it a clear lead over its competitors. The<br />
fact that the award comes from experts in the field is a huge incentive for the company to continue<br />
to develop innovative, cutting-edge products.<br />
Awards for <strong>Knorr</strong>-<strong>Bremse</strong> from Tata Motors in India<br />
Tata Motors Limited (TML) is widely perceived as the innovation leader in the Indian commercial vehicle<br />
market – a status in which the company’s suppliers play an important part. <strong>Knorr</strong>-<strong>Bremse</strong>, for example,<br />
developed an ABS-based Electronic Stability Program (ESP) and an Anti Roll-Back system (ARB) for<br />
Tata Motors, specially designed to meet the regional requirements of the Indian commercial vehicle<br />
sector.<br />
Technologies like these led TML to present <strong>Knorr</strong>-<strong>Bremse</strong> with two excellence awards in the year under<br />
review. At the National Level Supplier Meeting, the most important event staged by Tata Motors for its<br />
suppliers, the company won an excellence award in the category “Technology & Innovation”. On top of<br />
this, the Tata plant in Jamshedpur presented <strong>Knorr</strong>-<strong>Bremse</strong>’s Indian subsidiary with 1st prize for the<br />
innovative technologies it showcased at the plant’s “Innovendor Competition”.<br />
The readers of<br />
“lastauto omnibus”,<br />
“trans aktuell” and<br />
“FERNFAHRER”<br />
declared <strong>Knorr</strong>-<br />
<strong>Bremse</strong> Commercial<br />
Vehicle Systems “Best<br />
Brand” in the “Brakes”<br />
category for the<br />
seventh year in<br />
succession.