Volume 3 | Issue 1 - Origlio Beverage

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publication info Draught Lines is published 5 times a year courtesy of: Origlio Beverage 3000 Meeting House Road Philadelphia, PA 19154 CELEBRATING BEER CULTURE IN THE DELAWARE VALLEY www.origlio.com 3 4 6 5 8 table of contents The American Beer Industry: . . . . . . . . . . . . . . . . . . . . . . . .3 A Classic “Come From Behind Victory” By Steve Hawk, Philly Beer Geek 2010 Cicerone: Rosemarie Certo of Dock Street Brewing Co. . . . . . . . . . .4 10 Beercations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 By Lew Bryson Beer and The Stars. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6-7 How To Throw A Super (Craft) Bowl Party. . . . . . . . . . . .8-9 By Tara Nurin Beer Names and The Meanings Behind Them. . . . . .10-11 12 14 A 13 16 The People’s Pint. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12 The Bookshelf. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13 Brewing Beer Since 1829 Straight A’s; Beers That “Made The Grade”. . . . . . . . . . .14 The Style Profile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16 Sour Ales Draught Lines is a publication of Origlio Beverage. All rights reserved.
THE AMERICAN INDUSTRY: A Classic “Come-from-Behind” Victory By Steve Hawk, Philly Beer Geek 2010 Beer was destined to be the alcoholic beverage of choice in America. We inherited this tradition from our earliest settlers from England who loved their ale and strengthened our bond with the beverage in the 19th century when a new influx of German immigrants introduced the lager style to our nation. The beer produced in America at that time was different from its European counterparts. It was made from America’s six-row barley, as opposed to the two-row variety available in Europe. The grain mixture was adjusted by adding up to 30% corn to the barley malt mash, but it was brewed to full-fledged European strength, yielding a full-bodied and slightly sweeter beverage. By the early 20th century, there were about 1,400 breweries operating in the U.S. and Americans of every walk of life were enjoying their beer. Then the unthinkable happened. In 1920, the U.S. Congress passed the 18th Amendment banning the sale, manufacture and transportation of alcohol. Every brewery closed its doors, except the few that began manufacturing “Near Beer” or other beverages. Prohibition continued until 1933. It was a devastating blow to America’s beer industry. Recovery from this 13-year dry spell was slow and further impacted by the start of World War II. When America entered the War in 1941, the beer industry had still not fully recovered, plus brewers faced the added challenge of having to use ingredients that were not limited through rationing. Most breweries, therefore, used less barley and added rice as a filler. This lightened the flavor of the beer, making it more appealing to the new female consumers. After the war ended, the process was not substantially changed. To this day, much of the beer consumed in America still follows that same style. There was, however, a breakthrough in the beer industry in 1978 that added a whole new dimension to beer consumption. The U.S. Congress passed an act signed by President Carter exempting home brewed beer from taxation, and thereby, encouraging the practice of homebrewing. Beer drinkers who craved more exotic flavors now had the option of brewing it themselves and homebrewing became a very popular hobby. A few homebrewers were so successful they eventually expanded their operations. Before long, hundreds of small breweries and brewpubs sprang up across the nation, producing beer for its distinction and flavor rather than mass appeal. This new genre of beer soon became known as “craft beer”. No one could have imagined the excitement this phenomenon would generate. Beer went from being a beverage to a full-blown culture. In 2004, the craft beer industry was featured in a documentary film called American Beer. Additionally, “Beer Week” celebrations and other events started popping up all over the country. The number of microbreweries skyrocketed and the popularity of America’s beer culture was evinced by beer-themed magazines, home brew clubs and internet websites. I, myself, am a product of this enthusiasm, as I proudly hold the title of Philly Beer Geek 2010. Of course, all of this excitement couldn’t possibly be contained on this side of the Atlantic. So it begs the question, how does this new trend play out in the beer drinking tradition of Europe, where our ancestors came from The fact is, demand for America’s beer is high overseas, but importing costs are very expensive and the price tends to scare off importers, bars and shops. Additionally, European breweries are less likely to brew craft beer themselves. Brewing traditions and regulations, like Germany’s Reinheitsgebot (the Purity Law which limits beer to only four main ingredients), make it difficult for brewers to be creative. Nevertheless, some European breweries, particularly in Denmark and Norway, are crossing the line to emulate their American counterparts by using American hops and American styles of brewing. Also, Stone Brewing Company, based in Escondido, California, plans to be the first American craft brewery to construct a facility in Europe. Obviously, the stigma of America’s Prohibition era is long past. Beer is the most popular alcoholic beverage in America today and Europe is eyeing us with envy. That’s quite a comeback for a product that was banned for more than a decade. I personally have been cheering from the sidelines since I took my first sip of my grandfather’s brew. It feels good to back a winner! 3
Page 1: CELEBRATING BEER CULTURE IN THE DEL
Page 5 and 6: I just launched a new edition of my
Page 7 and 8: Leo, the lion July 24 - August 23 F
Page 9 and 10: Cabot Cheddar Cheese 5-Point Spread
Page 11 and 12: H E L L O M Y N A M E I S E L I O T
Page 13 and 14: The Bookshelf B r e w i n g B e e r
Page 15 and 16: The First Carbon Neutral Perfume—

Volume 3 | Issue 1 - Origlio Beverage

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