Volume 3 | Issue 1 - Origlio Beverage

The Bookshelf
B r e w i n g
B e e r S i n c e
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A pictorial saga of the D.G.
Yuengling & Son Brewing Company
in Pottsville, Pennsylvania
David G. Yuengling
Established the Brewery in 1829
Spanning over 180 years and six generations,
the Yuengling Brewery has secured
a place in history as America’s
oldest brewery. In his book, Brewing
Since 1829: A Pictorial Saga of the D.G.
Yuengling & Son Brewing Company in
Pottsville, Pennsylvania, author and
brewing historian, Robert Musson
takes us on a journey of the brewery’s
remarkable history through a
pictorial timeline and interesting
narrative.
An immigrant from Germany, David G. Yuengling established
the brewery in Pottsville, PA in 1829. Initially named
the Eagle Brewery (hence the eagle used for the company
logo), the building was destroyed in a fire and rebuilt on
Mahantongo street where it resides today. It was renamed
D.G. Yuengling and Son in 1873 when David’s son, Frederick
came on board.
The brewery survived Prohibition when many did not,
with the production of soda and “Near Beer”, a malt beverage
containing less than 0.5% alcohol by volume.
After the repeal of Prohibition and World War II, several
new Yuengling brands were brewed and in 1938 the
brewery began canning its beer, a relatively new innovation.
In 1985, Dick Yuengling became President of his family’s
brewery and helped re-introduce Yuengling Traditional
Lager, which remains today, the company’s flagship brand.
So popular, people refer
to the beer simply as “lager”.
Today, Dick and his
four daughters continue
to run the successful
brewery with the help of
nearly 200 employees.
Twelve-ounce steel cans used between the late 1930’s and the mid-1950’s
With a customer base covering the east coast, Yuengling
not only produces some of the finest beers available, they
have seen remarkable growth in the last 20 years, all the
while competing with mega brewing corporations. Due
to the exceeding demand, a second brewery was built in
1998 and in 2009, Yuengling surpassed 2 million barrels
produced!
The 41 page, spiral-bound book shows180 years of brewing
history, trials and tribulations of the industry and the
significant obstacles the Pottsville brewery has overcome.
Today it is one of the most famous of all time, continuously
displaying community loyalty, pride and commitment. In
the words of Dick Yuengling, “The brewery is a survivor.”
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