Business Advantages of Supporter Community ... - Supporters Direct

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50 Supporters Direct Briefing Paper No.4
The Supporters Direct Briefing Papers In 2011 Supporters Direct launch four Briefing Papers prepared by Substance in conjunction with a number of partners, including Cobbetts LLP, Salford University, Manchester Metropolitan University and Westminster University. The papers are: l Briefing Paper 1: Developing Public Policy to Encourage Supporter Community Ownership in Football l Briefing Paper 2: Developing Football Regulation to Encourage Supporter Community Ownership in Football l Briefing Paper 3: Financing Supporter Community Ownership in Football l Briefing Paper 4: The Business Advantages of Supporter Community Ownership in Football Authors This paper was prepared by Substance (www.substance.coop) and written by Dr. Adam Brown and Fiona McGee. For further information about Supporters Direct’s work and campaigns, please contact: Tom Hall Head of Policy and Development Supporters Direct 3rd Floor Victoria House Bloomsbury Square London WC1B 4SE 020 7273 1657 tom.hall@supporters-direct.coop www.supporters-direct.coop For further information about Substance, please contact: Adam Brown Substance 3rd Floor Fourways House Hilton Street Manchester M1 2EJ 0161 244 5418 info@substance.coop www.substance.coop Printed on 100% post-consumer waste recycled paper, using Bio vegetable oil based inks Design and print www.calverts.coop
Page 1 and 2: SUPPORTERS DIRECT BRIEFING PAPER NO
Page 3 and 4: Contents Introduction 4 1 Strategic
Page 5 and 6: Since its formation in 2000, Suppor
Page 7 and 8: l AFC Wimbledon l AFC Telford Unite
Page 9 and 10: The report is structured to include
Page 11 and 12: At Exeter City, they have been able
Page 13 and 14: 2 Finance Key Question: Has support
Page 15 and 16: model, but to football governance a
Page 17 and 18: 3 Sponsorship Key Question: Has com
Page 19 and 20: Over the seven years that the fans
Page 21 and 22: 4 Developing Facilities Key Questio
Page 23 and 24: whilst supporters raised £30,000.
Page 25 and 26: There was a greater understanding t
Page 27 and 28: 6 Co-operative ‘Added Value’ Ke
Page 29 and 30: community club can be an advantage
Page 31 and 32: at a “normal” football club, yo
Page 33 and 34: Exeter City - Valuing Supporter Vol
Page 35 and 36: FC United of Manchester do not curr
Page 37 and 38: the area of donations. Many clubs w
Page 39 and 40: with specific skills - in areas suc
Page 41 and 42: costs and the additional ‘buy in
Page 43 and 44: goodwill within the wider community
Page 45 and 46: Category Average Score of Average S
Page 47 and 48: ● 73% of respondents from support
Page 49: community ownership, the community

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