Business Advantages of Supporter Community ... - Supporters Direct

● 73% of respondents from supporter community owned clubs compared
with 46% of others were either satisfied or very satisfied with their
supporter consultation
vii) Match day Atmosphere
Finally, we asked supporters what their opinions of their match day were, in
terms of the atmosphere and efforts the clubs went to encourage this. The
comments we asked them to rate were:
● The atmosphere is poor and the club do little to help improve it
● The atmosphere is poor despite the club trying to improve it
● The atmosphere is OK but the club don’t do much to help improve it
● The atmosphere is OK and the club have tried to help improve it
● The atmosphere is great despite the club
● The atmosphere is great and the club help fans in creating this
● I don’t know / don’t care
Highlights:
● 47% of respondents said that the atmosphere at the match is great and
that the club helps fans to create this
● This figure rose to 52% of supporter community club respondents, but
was only 25% amongst supporters of other clubs.
● FCUM scored highest with 89% of fans feeling that the match
atmosphere was great and that the club helped to create this.
Business Advantages of Supporter Community Ownership 47