Business Advantages of Supporter Community ... - Supporters Direct

figure was 86% of Halifax Town fans, who were very satisfied with their
club’s on-pitch performance, this is perhaps unsurprising in a promotionwinning
season (the survey was conducted before AFC Wimbledon’s
promotion).
iii) Ticket Office
Supporters rated how satisfied they were with their club’s ticket office
operation.
● 71% of respondents were either satisfied or very satisfied with their club’s
ticket office.
● 74% of respondents from supporter community clubs were either
satisfied or very satisfied, compared with 58% of others.
iv) Membership Scheme
In relation to satisfaction with their club’s membership scheme:
● 71% of all respondents were either satisfied or very satisfied with their
membership scheme
● 78% of supporter community owned clubs were either satisfied or very
satisfied compared with 42% of others.
● 84% of FCUM fans were very satisfied with their membership scheme
although as one commented, membership was ‘actually an ownership
scheme’.
v) Merchandise
Merchandising also demonstrated greater satisfaction amongst supporter
community owned clubs.
● 62% of all respondents were either satisfied or very satisfied with their
club’s merchandise
● 66% of supporter community clubs compared with 43% of others were
satisfied or very satisfied with their club’s merchandise
vi) Supporter Consultation
In relation to satisfaction with supporter consultation:
● 67% of all respondents were either satisfied or very satisfied with
supporter consultation at their club.
46 Supporters Direct Briefing Paper No.4