Business Advantages of Supporter Community ... - Supporters Direct

About Supporters Direct
Supporters Direct was formed in 2000 as an initiative of the UK Government.
Its goal is to ‘promote sustainable spectator sports clubs based on supporters’
involvement and community ownership’.
Supporters Direct aims to create the conditions in which supporters can secure
influence and ownership of their clubs, and campaigns for the wider recognition of
the social, cultural and economic value of sports clubs.
It believes that sports clubs and competitions are increasingly being put at risk by
short-term vested interests, poor financial management and inadequate standards
of governance.
It began its activities in English football but is now working in more than 20 different
European countries, and also works in rugby league, rugby union and ice hockey. It
has offices in London and Glasgow.
It is a community benefit society registered with the Financial Services Authority and
owned by its member supporters’ trusts.