For Designer Style, It's All Outlet - Value Retail News

graNd OpENiNgS
neinver’s Spanish Style Outlet
Neinver’s signature outlet center design is seen at Coruña The Style Outlets, where the
enclosed mall is modern, with lots of glass for a well-lit interior, plenty of seating, play areas
and a free Wi-fi lounge.
8 InternAtIOnAl Outlet JOurnAl Fall 2011
Coruña The Style Outlets opens
in Galicia to crowds of shoppers
who have come to expect a
comfy environment and top
brands from Neinver.
Spanish developer Neinver opened its fifth
outlet center in Spain and 12th in Europe
this summer. The 135,600-sf Coruña The
Style Outlets in Galicia is also the first to open in
Spain under Neinver’s Style Outlet concept, which
is aimed at markets that are more demanding in
terms of trends and style, high quality and the overall
shopping experience.
Shoppers were obviously hungry for the concept:
When it opened in May, more than 25,000 visitors
flocked to the center in the first four days, ravenous
for deals, bargains and selection at the enclosed
center’s three dozen outlet stores.
Their pent up shopping lust drove sales to triple
their projected rate during the weekdays, and on the
weekend, sales doubled projections. Management
at Cortefiel Group’s Fifty Factory reported that the
store’s sales had far outstripped expectations.
Manuel Lagares, CEO of Neinver, said he expects
Coruña The Style Outlets to become “the benchmark
outlet center for the north of
Spain…We couldn’t have chosen a
better location: Galicia, the birthplace
of Spanish fashion.”
Galicia has become important
in Spain as the home of Inditex,
which is Europe’s largest textile
company and parent of global
retail giant Zara. With that kind of
inspiration, Neinver’s leasing team
knew it had to bring in the chains
with drawing power, including such
international brands as Amichi,
Callaghan, Calvin Klein, Geox,
Guess, Hush Puppies, Jerem, Puma,
Varlion and the first Element outlet
in the world. Prestigious Spanish
brands tenanting the center include
Caramelo, the Cortefiel Group,
Desigual, Mayoral, Mustang, Punto
Blanco, Roberto Verino and Trucco.
In addition to merchandising its
centers with an appealing tenant
mix, Neinver is known for creating
a relaxed and easy environment