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For Designer Style, It's All Outlet - Value Retail News

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the McArthurGlen <strong>Retail</strong> Academy,<br />

which helps brands hone all aspects<br />

of retailing, from staffing and training,<br />

to inventory management, pricing,<br />

merchandising, store design, and, in<br />

particular, customer service. In fact,<br />

Decouvelaere and other MCG executives<br />

have strong retail backgrounds.<br />

His experience includes positions with<br />

the Printemps department store chain<br />

and luxury textile company Dormeuil,<br />

where he launched a line of bespoke<br />

men’s suits.<br />

When completely tenanted, the €100<br />

million center – MCG’s sixth in three<br />

years – will have 110 tenants.<br />

Located in Spata, 30 minutes from<br />

central Athens, the center is designed<br />

in the neoclassical style in pale pinks<br />

and soft yellows, with stone flooring<br />

and fountains. The buildings, composed<br />

of scaled-down urban units<br />

rather than a monolithic shopping<br />

structure, are extensively varied and<br />

form a succession of open air spaces<br />

and sheltered walkways leading to<br />

shops, clearings, seating areas and<br />

cafés. Although the center has two<br />

levels – three, really since the 1,350<br />

parking spaces are underground – the<br />

project’s pleasing scale helps <strong>Designer</strong><br />

<strong>Outlet</strong>s Athens fit aesthetically into<br />

the area’s residential and agricultural<br />

surroundings. The center’s architectural<br />

elements include small roofs, pergolas,<br />

small doorways and differentiation of<br />

each shop unit.<br />

The main thing about this center, Decouvelaere<br />

said, is that “It’s just a very<br />

cool place. You just have to see it.” c<br />

McArthurGlen <strong>Designer</strong> <strong>Outlet</strong> Athens tenants include:<br />

Accessorize<br />

Adidas<br />

Alberta Ferretti<br />

A.L.E.<br />

American Vintage<br />

Anna Maria Mazaraki<br />

Attrattivo<br />

Billabong<br />

Bill Cost<br />

BoConcept<br />

Body Talk<br />

Brooks Brothers<br />

BSB<br />

Chipie<br />

Class Roberto Cavalli<br />

Colin’s<br />

Colori<br />

Columbia<br />

Diesel<br />

Docksteps<br />

DPAM<br />

Edward Jeans<br />

Element<br />

Eye Q<br />

Fila<br />

Gant<br />

Gianfranco Ferre<br />

Ginestra<br />

Guess<br />

Gutteridge<br />

Haralas<br />

House & Travel<br />

Hugo Boss<br />

Hunter<br />

Iceberg<br />

Interni<br />

Architecturally, <strong>Designer</strong> <strong>Outlet</strong>s Athens incorporates urban features such as<br />

small roofs and doorways, open-air walkways and differentiated shop fronts for a pleasing<br />

pedestrian scale.<br />

Kalogirou<br />

Kem<br />

Lacoste<br />

Lapin<br />

Lussile<br />

Luna<br />

Mandarino<br />

Marasil<br />

Matou France<br />

Mefisto<br />

Moschino<br />

My Home<br />

Nara Camicie<br />

Navy Green<br />

New Balance<br />

Nike<br />

Nine West<br />

Notos Galleries<br />

Oxette<br />

Oxford Company<br />

Papasotiriou<br />

Polo Ralph Lauren<br />

Reebok<br />

Replay<br />

Rococo<br />

Salvatore Ferragamo<br />

Sebago<br />

Skechers<br />

Staff<br />

Symbol<br />

Toi & moi<br />

Tommy Hilfiger<br />

Trussardi<br />

Tsakiris Mallas<br />

Vardas<br />

Venus Victoria<br />

Versace<br />

Waks,<br />

Yazz<br />

restaurants & Cafes:<br />

Ambiente Caffe<br />

Corso Como<br />

Cucina Italiana<br />

Haagen Dazs Café<br />

I Grill<br />

Il Barretto<br />

Meat Me<br />

Palmie Bistro<br />

Piazza di Nero<br />

Ya Su<br />

Fall 2011 InternAtIOnAl <strong>Outlet</strong> JOurnAl 7

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