For Designer Style, It's All Outlet - Value Retail News

labels. RDM says that 90
percent of the world’s
top 30 brands will be in
the center.
“Florentia Village will
have true Italian genes,”
Ivano Poma, managing
director of RDM Asia
Ltd, told IOJ in 2010.
“Our aim is to substantially
raise the bar in the
China outlet market, in
the level of construction,
the management style
and the quality. Our aim
is to establish Florentia
Village as a retail landmark
for design, fashion
and business success in
China, by offering an
authentic Italian outlet
experience and unparalleled worldclass
management.”
Located in Wuqing, Florentia Village
is between Beijing and Tianjin
on Jingjin Highway and Jingjin Tang
Express Way, five minutes from the
Yangcun Exit. By high-speed rail, the
center is just 20 minutes from Beijing
and a mere 10 minutes from Tianjin.
Nearly 3,000 parking spaces have
been provided for shoppers who drive
to the center.
The RDM Group, in its continuing
partnership with Waitex, is developing
three to four more Florentia Village
Centers within the next four years,
investing up to ¥5 Billion RMB.
Additionally, RDM said recently
that it has signed an agreement with
the Shanghai Pudong government to
be a strategic partner in the development
of a designer outlet center
between the Pudong International
Airport and Shanghai Disney Resort.
The Disney project is scheduled to
open in spring 2016, with the 53,950m2
outlet center opening in 2013.
“Asia is very important to RDM, and
China in particular is the most exciting
market that we want to be in,” said
Jacopo Mazzei, chairman and CEO of
RDM Group.
Fingen, founded in 1979, has
managed licenses for brands that
Designed as a romantic 16th century Italian town, the 42,000-m2 Florentia Village opened with 50
tenants and will have a total of 100 by the end of this year.
Tenants at Florentia Village-Jingjin Designer Outlets include:
Armani
Badgley Mischka
BMW Lifestyle
Brooks Brothers
Bulgari
Burberry
Byford
Calvin Klein Collection
Calvin Klein Jeans
Carnival
Celine
CK Underwear
Coach
Dunhill
Energie
Esprit
Euro Couture
Fendi
Feraud
Folli Follie
Frette
include Calvin Klein, Guess, Jean Paul
Gaultier and Kathy Van Zeeland. Fingen
also owns Tie Rack, a network of
300 airport shops around the world.
RDM focuses on retail centers and
luxury hotels, including Four Seasons
hotels in Florence and Rome.
Waitex was established in 1981 in
Gieves & Hawkes
Gucci
Guess
Inniu
Jessica/Episode
Jorya/Jorya Weekend
Kent & Curwen
Lacoste
Lancel
Lee
Levi’s
Loewe
Marlboro
Miss Sixty
Moncler
Novo Outlet
Pal Zileri
Patrizia Pepe
Piquadro
Ports International Ladies
Prada
Ralph Lauren
Roberta Di Camerino
S. T. Dupont
Salvatore Ferragamo
Sasa
Satchi
Sd.Spontini
Theory
Todllon
Tod’s
Tommy Hilfiger
Tory Burch
Versace
Zegna Outlet Store
Zenobi
Food tenants:
Kentucky Fried Chicken
Lavazza Espression
Yoshinoya
BellaVita
New York by Howard H. Li and is a
worldwide conglomerate. Waitex has
been operating in China for more than
25 years in the areas of luxury retail and
commercial real estate. In September
2008, Li was selected by Forbes Asia as
one of 25 notable Chinese-Americans
in U.S. business. c
Fall 2011 InternAtIOnAl Outlet JOurnAl 31