All Outlet Eyes Turn to Asia - Value Retail News
All Outlet Eyes Turn to Asia - Value Retail News
All Outlet Eyes Turn to Asia - Value Retail News
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Second Brazilian<br />
outlet center<br />
is planned<br />
GENERAL SHOPPING Brasil<br />
S/A, a publicly-held company<br />
headquartered in Sao Paulo,<br />
Brazil, has filed plans <strong>to</strong> develop<br />
<strong>Outlet</strong> Premium Brasilia, a<br />
greenfield outlet project. The<br />
new project will follow the<br />
same format as the developer’s<br />
first outlet center, the 8,858-m2<br />
<strong>Outlet</strong> Premium Sao Paulo in<br />
Itupeva, which opened in June<br />
2009. Tenants in that center include<br />
Adidas, A/X <strong>Outlet</strong> S<strong>to</strong>re, Calvin Klein<br />
Jeans, Diesel, Ecko Unltd., Giorgio<br />
Armani General S<strong>to</strong>re, Home & Cook,<br />
Lacoste, Levi’s, New Balance, Nike, Ree-<br />
Sao Paulo<br />
High expectations held for Nailloux, opening in autumn<br />
NOW THAT GROUND has broken and<br />
construction is well under way, Nailloux<br />
Fashion Village has set its opening date<br />
at November 23, just in time for holiday<br />
shopping.<br />
The 331,000-sf center, set <strong>to</strong> become<br />
the first outlet project in the South of<br />
France, is 20 minutes from the Toulouse<br />
bypass at A61 and A66 in Chemin du<br />
Gril, Le Moulin, 30 km from Toulouse.<br />
The Midi-Pyrenees region draws more<br />
than 18 million visi<strong>to</strong>rs a year, including<br />
11 million <strong>to</strong> more than two dozen ski<br />
resorts. Toulouse has a population of<br />
more than 1.2 million, and 2.4 million<br />
live within a 90-minute drive of the site.<br />
Nailloux Fashion Village, now 75<br />
percent leased, will turn space over <strong>to</strong><br />
tenants in August.<br />
Franck Verschelle, managing direc<strong>to</strong>r<br />
of Advantail, which is developing<br />
and marketing Nailloux Fashion Village,<br />
expects 1.7 million visi<strong>to</strong>rs the first year,<br />
with the average yearly count quickly<br />
rising <strong>to</strong> 3 million, thanks <strong>to</strong> the <strong>to</strong>urist<br />
flow and location.<br />
“November, December and January<br />
are without any doubt the strongest period<br />
of the year,” Verschelle said. “We<br />
wish <strong>to</strong> start in full mode and benefit<br />
from the strong dynamics of this festive<br />
time of year when consumers are<br />
spending.”<br />
Footfall will be aided, he said, by the<br />
many partnerships the developer has<br />
formed with <strong>to</strong>urist opera<strong>to</strong>rs. “Not less<br />
bok, Rip Curl, Tommy Hilfiger, Trousseau,<br />
Van’s and Zegna <strong>Outlet</strong> S<strong>to</strong>re.<br />
The 16,480-m2 <strong>Outlet</strong> Premium<br />
Brasilia’s site is on the BR-060 expressway<br />
at km 21 in Alexania, Goias state,<br />
Nailloux Fashion Village<br />
than 700 coaches are already planned for<br />
2012,” he said.<br />
The center was designed <strong>to</strong> appeal <strong>to</strong><br />
those who come <strong>to</strong> the South of France,<br />
he said. “We <strong>to</strong>ok care <strong>to</strong> create an<br />
authentic Lauragais village with arcades, a<br />
central plaza and restaurants on terraces,”<br />
he said, adding that the center will also<br />
have all the amenities needed <strong>to</strong> make<br />
shopping easy and all the tenants needed<br />
<strong>to</strong> make shopping exciting.<br />
Cyril Zaprilla, direc<strong>to</strong>r of the investment<br />
company Corio, which owns 75<br />
which is a municipality that integrates the<br />
micro-region surrounding Brasilia and is<br />
part of the important Goiania-Anapolis-<br />
Brasilia axis. The center’s plans call for 80<br />
s<strong>to</strong>res and 2,000 parking spots. c<br />
percent of the project, says the designer<br />
tenants signed up for Nailloux<br />
Fashion Village will be revealed in the<br />
autumn, closer <strong>to</strong> opening. But Zaprilla<br />
is so enthralled with how the brands<br />
are lining up that he said, “we will<br />
be able <strong>to</strong> count on average annual a<br />
turnover of € 4,200 per m 2 … with an<br />
average basket of<br />
€ 162 per vehicle.”<br />
To accommodate all those big-spending<br />
shoppers, Nailloux will have 1,764<br />
parking spaces. c<br />
SummEr 2011 InternatIOnal <strong>Outlet</strong> JOurnal 25