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arOuNd ThE GlObE Adana Optimum Outlet Center Optimum Outlet opens in adana, turkey The 602,800-sf Adana (Turkey) Optimum Outlet Center opened 99 percent leased and more than 70 percent occupied on April 8. The center, co-developed by Renaissance and Amstar Global Partners, features 170 international and domestic retailers, a 10-screen cinema, a bowling alley and 35 restaurants. Adana is 30 miles inland from the Mediterranean Sea and is the fifth largest city in Turkey with 1.5 million people. Optimum Outlet’s site is near the city center in a dense urban neighborhood. Optimum is one of four Americanstyle shopping malls in Adana: M1 and Carrefour at the west end and Galleria and Optimum on the banks of the Seyhan River. The demand for retail is apparently intense. “Despite constructing and leasing during the financial crisis, the project opened fully leased with a high-quality mix of international and (continued from page 23) and is similar to the Fashion House brand used by outlet centers in Poland, Romania and Russia. Strategically located near the splendid beaches of the Ionian Sea and the extraordinary archeological sites of Siracusa, Melilli Outlet will draw shoppers from the 3.5 million tourist 24 InternatIOnal Outlet JOurnal SummEr 2011 domestic tenants,” said Jason Lucas, president of Amstar Global Partners. “We expected a strong turnout for the grand opening, but the 280,000 visitors during the first weekend far exceeded our expectations and was a testament to the strength of our tenants and the pent-up demand for quality retail product in the market.” Adana Optimum Outlet Center tenants include: n Benetton n Diesel n Dockers n Levi’s/Dockers n Mango n Marks & Spencer n Nike n Quiksilver n Samsung n Sarar n Sony n Timberland n Tommy Hilfiger arrivals a year and more than 1 million households within a 60-minute drive. The center can be easily reached from the Belvedere-Siracusa Nord exit of the Superstrada 114, which is the four-lane continuation of the Autostrada A18 from Catania. Melilli Outlet’s modern design has an elliptical shape and multiple levels with Amstar and Renaissance formed a joint venture to develop projects throughout Turkey and Russia. The partnership has also developed traditional shopping centers in Istanbul and in Novosibirsk, Russia, and has a strong pipeline of future projects. Amstar is a real estate investment manager with more than $1.5 billion of assets throughout the U.S., Europe and Latin America. Renaissance has completed hundreds of turnkey projects since its founding in 1996, including Optimum Goztepe Outlet Center (493,000 sf) in Istanbul. With a portfolio valued at more than $2 billion, Renaissance plans to develop Optimum Outlets in Izmir and in the Silivri suburb of Istanbul. In 2010, Renaissance became the second-largest contractor in Russia and Turkey and the 75th largest international contractor in the world according to ENR Magazine. c parking on each. Open terraces overlook a large central plaza protected by a moveable roof that ensures a comfortable shopping experience in all seasons. A 4,300-m2 (GLA) phase 2 with 25 stores is also planned. The total investment in the project, financed by UniCredit, will amount to €75 million. c
Second Brazilian outlet center is planned GENERAL SHOPPING Brasil S/A, a publicly-held company headquartered in Sao Paulo, Brazil, has filed plans to develop Outlet Premium Brasilia, a greenfield outlet project. The new project will follow the same format as the developer’s first outlet center, the 8,858-m2 Outlet Premium Sao Paulo in Itupeva, which opened in June 2009. Tenants in that center include Adidas, A/X Outlet Store, Calvin Klein Jeans, Diesel, Ecko Unltd., Giorgio Armani General Store, Home & Cook, Lacoste, Levi’s, New Balance, Nike, Ree- Sao Paulo High expectations held for Nailloux, opening in autumn NOW THAT GROUND has broken and construction is well under way, Nailloux Fashion Village has set its opening date at November 23, just in time for holiday shopping. The 331,000-sf center, set to become the first outlet project in the South of France, is 20 minutes from the Toulouse bypass at A61 and A66 in Chemin du Gril, Le Moulin, 30 km from Toulouse. The Midi-Pyrenees region draws more than 18 million visitors a year, including 11 million to more than two dozen ski resorts. Toulouse has a population of more than 1.2 million, and 2.4 million live within a 90-minute drive of the site. Nailloux Fashion Village, now 75 percent leased, will turn space over to tenants in August. Franck Verschelle, managing director of Advantail, which is developing and marketing Nailloux Fashion Village, expects 1.7 million visitors the first year, with the average yearly count quickly rising to 3 million, thanks to the tourist flow and location. “November, December and January are without any doubt the strongest period of the year,” Verschelle said. “We wish to start in full mode and benefit from the strong dynamics of this festive time of year when consumers are spending.” Footfall will be aided, he said, by the many partnerships the developer has formed with tourist operators. “Not less bok, Rip Curl, Tommy Hilfiger, Trousseau, Van’s and Zegna Outlet Store. The 16,480-m2 Outlet Premium Brasilia’s site is on the BR-060 expressway at km 21 in Alexania, Goias state, Nailloux Fashion Village than 700 coaches are already planned for 2012,” he said. The center was designed to appeal to those who come to the South of France, he said. “We took care to create an authentic Lauragais village with arcades, a central plaza and restaurants on terraces,” he said, adding that the center will also have all the amenities needed to make shopping easy and all the tenants needed to make shopping exciting. Cyril Zaprilla, director of the investment company Corio, which owns 75 which is a municipality that integrates the micro-region surrounding Brasilia and is part of the important Goiania-Anapolis- Brasilia axis. The center’s plans call for 80 stores and 2,000 parking spots. c percent of the project, says the designer tenants signed up for Nailloux Fashion Village will be revealed in the autumn, closer to opening. But Zaprilla is so enthralled with how the brands are lining up that he said, “we will be able to count on average annual a turnover of € 4,200 per m 2 … with an average basket of € 162 per vehicle.” To accommodate all those big-spending shoppers, Nailloux will have 1,764 parking spaces. c SummEr 2011 InternatIOnal Outlet JOurnal 25
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