All Outlet Eyes Turn to Asia - Value Retail News

Fashion House Moscow
moves forward with
leasing, construction
Leasing and construction are ahead
of schedule for what could be the first
outlet center in Russia. Fashion House
Group recently said that Russian brand
distributor No One Group will open
four stores in Liebrecht & Wood’s
Fashion House Outlet Centre Moscow,
scheduled to open in 2012. The units,
which will be branded as Fabi, Baldini,
Vicini and Braciallini, will total 485 m2;
the lease agreement is for 10 years.
“Our Italian partners have been
actively developing their full-price retail
chains in Russia and were aware of the
necessity to develop an outlet offer,”
says Aram Manukian, one of the founders
of No One Group. “They have
already been successfully operating both
full-price and outlet stores in Europe
for some time, so it was vital that we
deal with a group like Fashion House,
which has a successful and proven track
record in this sector and a thorough
understanding of the Russian market.”
Fashion House Group, which is part of
the Liebrecht & Wood Group, has been
developing and operating outlet centers in
the CEE for several years. The portfolio
currently includes the management of
three outlet centers in Poland and one
each in Denmark, Switzerland and Romania,
plus planned developments in Roma-
Fashion House Moscow
nia, Serbia, Slovenia and Ukraine as well as
a second Russian site in St. Petersburg.
One of the planned CEE centers,
Fashion House Outlet Centre Belgrade,
scheduled to open later this year as the
first outlet center in Serbia, is 40 percent
leased with tenants that include Adidas,
Bata, Miss Sixty, Replay and Timberland.
The 324,000-sf project will open in two
phases with 55 units in each phase.
Back in Moscow, Fashion House has
started construction on the 15,833m2
phase 1 of Fashion House Outlet
Centre Moscow, which is more than 65
percent leased. Tenants signed up for
the first phase include CK Jeans, Carlo
arOuNd ThE GlObE
Pazolini, Henderson, Levis, Mexx, Miss
Sixty, Murphy & Nye, Pinko and Puma.
Fashion House is handling international
leasing and Magazin Magazinov, a division
of CB Richard Ellis, is in charge of
domestic letting on the project.
Fashion House Outlet Centre Moscow,
12 km from Moscow, on Leningradskoe
Shosse, near the Sheremetyevo International
airport, will also have a 12,808-m2
second phase. Upon completion, the €97
million center will have 192 outlet units,
food court and cafes, 1,865 parking spaces
and a children’s play area.
GVA Sawyer is the Russian developer
of the project. c
Promos plans opening
for Melilli this summer
The 9,600-m
Melilli Construction (continued on page 24)
2 (GLA) phase 1 of Melilli Outlet, a Fashion
District brand, will open this summer with 104 stores just 10
km from Siracusa, one of the most economically dynamic
areas of Sicily. The sweeping project will be part of the
Belvedere business district, which already has Auchan Shopping
Center, Paradise Acquapark, Decathlon, Media World, a
hotel, a sports center, an aquatic park and an office complex.
Marketing activities are in place, driven by Max Mara
Group’s plans to open its first Diffusione Tessile store
in Sicily, expected to be the largest in Italy. Promos S.r.l.,
headed by Carlo Maffioli, is working alongside the project’s
developer, Tecnall, for the marketing and management of
the Sicilian outlet project.
Tecnall is the owner of the center and the exclusive
licensee of the Fashion District trademark in Sicily. Tecnall’s
use of the Fashion District trademark marks the first time
such a licensing agreement has been put into place in Italy,
SummEr 2011 InternatIOnal Outlet JOurnal 23