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PlaNNEd iN GErmaNY (continued from page 18) quality brands as well as restaurants, cafes, a child care area, and a tourist information center. All of this is housed in an appealing design that combines the classic, modern architecture of nearby cities with individual, boutiquelike shops fashioned after the houses typically seen in the local countryside. About 1,200 parking spaces will be built and a shuttle service will connect the center with downtown Soltau and Heide Park. In addition to 300-400 jobs created by Wiedemar Fashion Outlet Brehna Outlet Park Site fight brews near leipzig In Leipzig, the second largest city in the former East Germany, two projects have sprung up less than 15 miles apart. “Perhaps the region can sustain more than one outlet center,” Buchsteiner says, but with two centers racing head-to-head to be the first, “the air is getting thin. It’s going to be first come-first served.” Wiedemar Fashion Outlet Stable International’s second planned project in Germany, Wiedemar Fashion Outlet, is already more than 50 percent leased and construction has already begun. The opening of the 16,000-m2 center with its 70 tenants and 2,000 parking spaces is scheduled for spring 2012. The center, directly on the A9 motorway within easy reach of more than 6 million residents, is enclosed to accommodate the climate. “Leipzig is extremely dynamic,” says Anneliese Hovinga of Stable International. “It is different from what you typically see in East Germany. The population is highly educated and they have interesting spending power.” 20 InternatIOnal Outlet JOurnal SummEr 2011 the center itself, Mutschler is confident that Designer Outlet Soltau will benefit the region as a whole. “From the beginning, we have tried to create as many win-win strategies as possible in the region,” she says, “so that rather than going home, people will say ‘it’s worth it to spend a couple of days.’” Montabaur Fashion Outlet Montabaur Fashion Outlet, developed by Dutch-based Stable International, is scheduled to open in 2012. Montabaur’s site is directly on the A3, one of Germany’s most important North-South motorways, and is also accessible by a high-speed train line connecting Cologne and Frankfurt. Montabaur is near the scenic Rhine River, where 7 million people live within a 90-minute drive. The 13,500-m2 center will offer 60 brands and will create about 500 jobs directly and indirectly. Stable generally devotes about 10 percent of the space to restaurants and cafes to increase dwell times. c Brehna Outlet Park In the nearby town of Brehna, another Dutch developer, One Outlet Services, is also hoping to be the first to open its doors in Leipzig. Brehna Outlet Park is a joint venture with ITG of Düsseldorf to convert an existing shopping center into an outlet center. The indoor center with a glass roof will offer 23,000 m2 of retail space for 120 brands. About 1,850 parking spaces will be available. The project is expected to create about 500 jobs. A soft opening is planned for the spring of 2012, and demolition of the existing site has begun. The PEP supermarket will remain, but the outlet center will be a separate structure with its own access road from the A9 motorway. “The area around Leipzig has a lower disposable income than other parts of Germany,” says Robert Van den Heuvel of One Outlet Services, “but for outlets, inexpensive merchandise is core.” Brehna Outlet will offer a mixture of German and international brands. Van den Heuvel, a former Nike executive, says, “The brands offered at Brehna Outlet Park will match the average income. We’re aiming for the middle and up – but the middle is big.” c
“ Excellent, best conference yet - great to concentrate on operations!” Anna Jones Head of Retail Development, GVA Outlets ICSC European Partners ICSC European Outlet Conference 2011 12-13 October 2011 Milan, Italy Outlet Retailing: Reaping the Rewards • Exclusive Outlet Industry Research •Outlet Chains Reveal Expansion Plans •Hot, Chic, Today - Top Outlet Marketers Talk •Evolving World of New Outlet Development •Europe’s First Outlet-Only Deal Making Event Also featuring: ICSC Outlet Centre Tour to Franciacorta Outlet Village 12 October 2011 Retailers and tenants go FREE! TO REGISTER VISIT WWW.ICSC.ORG/2011EOS OR CALL +44 20 7976 3102
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Page 3 and 4: PAGE 4 PAGE 14 PAGE 26 STAFF DAVID
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Page 15 and 16: at home, so more and more retailers
Page 17 and 18: We look after the brands as if they
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Page 23 and 24: Fashion House Moscow moves forward
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Page 27 and 28: 250,000 sq m The Fund's 250,000 sq

All Outlet Eyes Turn to Asia - Value Retail News

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