All Outlet Eyes Turn to Asia - Value Retail News
All Outlet Eyes Turn to Asia - Value Retail News All Outlet Eyes Turn to Asia - Value Retail News
PlaNNEd iN GErmaNY Germany’s second wave of outlet development The first wave of German outlet-center openings occurred in the late 1990s, and the so-called second wave is now occurring with at least five new centers scheduled to open in 2012 alone. A capsule look at each of those planned projects follows. Designer Outlet Neumünster McArthurGlen, which has managed Designer Outlet Berlin since 2009, plans to open its second German outlet center in the fall of 2012. After completion of phases 1 and 2, the 26,000-m2 Designer Outlet Neumünster will have more than 130 shops and 2,500 parking spaces, making it the largest outlet center in Germany. More than 1,000 jobs will be created in total. The center’s site is 40 minutes from Hamburg, directly on the A7 motorway, which connects Germany with Denmark. An estimated 5 million tourists visit Hamburg each year, Germany’s secondlargest city and its wealthiest. Another 5 million to 6 million tourists, mainly German, visit the state of Schleswig- Holstein. To appeal to German and international visitors, the developer is planning a designer, premium, high-end brand mix and an eclectic variety of food offers. MCG’s other attractions are its architectural concepts and emphasis on top customer service. Designer Outlet Soltau Mutschler Development Group’s planned Designer Outlet Soltau is in the 18 InternatIOnal Outlet JOurnal SummEr 2011 idyllic Luneburger Heide in Northern Germany surrounded by 7 million people within a 60 minute drive. The 10,000-m 2 center, scheduled to open in late summer 2012, is on the A7 motorway, near Hamburg, Hanover, and Bremen. Another 5 million overnight guests come to the region each year and 1.5 million annual visitors come to Heide Park, Germany’s second largest Designer Outlet Neumünster Designer Outlet Soltau theme park. “There is a strong overlap between the visitors to Heide Park and the type of customer we want to attract,” Sylvie Mutschler says. A co-marketing scheme has been developed to increase the number of visitors to both sites. Shoppers will find discounts of up to 70 percent on (continued on page 20)
iS The fashion outlets of chicago ROSEMONT USA ineviTable happening... are you runway ready? 305.932.6202 usa info@awetalisman.com www.fashionoutletsofchicago.com
- Page 1 and 2: All Outlet Eyes Turn to Asia Paju P
- Page 3 and 4: PAGE 4 PAGE 14 PAGE 26 STAFF DAVID
- Page 5 and 6: © Value Retail PLC 2010 THE Chic O
- Page 8 and 9: ChiNa (continued from page 6) compl
- Page 10: aSia Simon lends the voice of exper
- Page 13 and 14: Paju Premium Outlets tenants: Aigle
- Page 15 and 16: at home, so more and more retailers
- Page 17: We look after the brands as if they
- Page 21 and 22: “ Excellent, best conference yet
- Page 23 and 24: Fashion House Moscow moves forward
- Page 25 and 26: Second Brazilian outlet center is p
- Page 27 and 28: 250,000 sq m The Fund's 250,000 sq
iS<br />
The<br />
fashion outlets of chicago<br />
ROSEMONT<br />
USA<br />
ineviTable<br />
happening...<br />
are you runway ready?<br />
305.932.6202 usa<br />
info@awetalisman.com<br />
www.fashionoutletsofchicago.com
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